On behalf of the Board of Directors, we are proud to announce that we have changed our name to the Digital Analytics Association (DAA). We believe our new name reaffirms our dedication to taking a more visible leadership role in supporting the industry by responding to and advocating for the needs of the larger analytics community as it evolves.

Our new name reflects our commitment to continually evolve as an organization. The association is dedicated to growing along with the industry to reflect the needs of our members. We are sharpening the focus of the Digital Analytics Association’s activities based on the needs of our unique business community. We are improving pre-existing programs and adding new ones that cater to multi-channel data analytics.

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