Looking for an Education in Digital Analytics?

The DAA, together with UBC and UC Irvine offer two educational opportunities in Digital Analytics.

DAA and UBC Award of Achievement in Web Analytics
DAA and UBC Award of Achievement in Web Analytics

Certificate in Web Intelligence at UBC
Certificate in Web Intelligence

UBC/DAA Award of Achievement in Digital Analytics

UBC continuing studies web analytics award of achievement
The award winning UBC/DAA Award of Achievement in Digital Analytics is offered 100% online through the University of British Columbia. 

The program emphasizes critical thinking and discovery through creating insights from the data generated by digital analytics reporting tools.
Fees are paid on a course-by-course basis at $740 CAD each ($640 CAD for DAA members and participants have up to two years to complete all four courses). The total program fee is $2,960 CAD.
Intensive Program options in English, German, and Spanish are offered twice yearly. 
View a recording of UBC's Digital Analytics Information Webinar which featured insights from recognized industry panelists including Jim Sterne and Jim Novo.
The UBC/DAA Digital Analytics Program is delivered through four 100% online courses:
  1. Introduction to Web Analytics
  2. Web Analytics for Site Optimization
  3. Measuring Marketing Campaigns Online
  4. Creating and Managing the Analytical Business Culture

Experience with a reporting tool is recommended before taking the courses, as the curriculum does not address the "hands on" elements of working with a specific tool.

Get more information on the program, curriculum, fees and scheduling
on the UBC website. Login in to your DAA member account to receive the discount code on your UBC registration fee.

Web Intelligence Certificate at UC Irvine

UCI Division of Continuing Education

This certificate program is offered jointly with the University of British Columbia (UBC) in partnership with the Digital Analytics Association (DAA). The Web Intelligence program combines digital analytics with business intelligence, providing students with a powerful set of skills for analyzing the way users view and interact with a website and how they can use this information to make strategic business decisions that help improve an organization's bottom line.

  • Business Intelligence / Data Warehouse
  • Designing Dimensional Models
  • Managing Business Process Improvement Projects
  • Problem Solving and Decision Making
  • Management, Leadership and Team Building in the Project and Program Environment

For more information:

Jim Novo Award of Academic Excellence

Since 2007, this award has been given out yearly to the graduate with the highest grade average over all 4 courses in the UBC/DAA Digital Analytics Program and is awarded by the Digital Analytics Association and University of British Columbia, Continuing Studies at the DAA Awards for Excellence Gala.

View the list of award recipients and read more about the Jim Novo Award.

What do the students think?

"It's been amazing to have such a comprehensive set of information and know that it's from the best folks"  Shaina Boone

"I wanted to reach out to thank the DAA leadership, particularly those that shaped the education program with the UBC and the certification program, for helping me change my career-- and frankly—my life. I was working as a web analyst at a leading internet company, where I had been for almost 10 years. I will always be grateful for what I learned there and the people I worked with, but it was time for a change and I wasn't sure where to go next. However, I had no idea how – or the confidence – to take the skills I had out on the market.

Thanks to the DAA/UBC courses, as well as attending an eMetrics conference, I gained confidence that the experience I had was transferable and I could see the opportunities in the industry. I signed up to 'test the test' for the DAA certification at eMetrics, took it cold, and was surprised and pleased to learn that I had scored quite well. By meeting other web analysts and starting to network, I realized that we shared most of the same challenges and frustrations." Elizabeth Brady

"I've learned how to cut through the noise in the data, and read the story in the trends and numbers. I've learned how to make better business decisions." Zhenya Beck

"My most valuable learning came from the online discussions. In each course, there are like-minded analysts from a variety of industries with very worthwhile insights and experience." Elaine Xu

Canadian association for university education

International Program Excellence

The UBC/DAA Award of Achievement in Digital Analytics received the Outstanding Non-Credit Program Award from the University Professional and Continuing Education Association (UPCEA). This award recognizes a program which is original in concept and approach and its contribution to the field of continuing education. In addition, the UBC/DAA Award of Achievement in Digital Analytics has been distinguished with a Canadian Association for University Continuing Education (CAUCE) Program Excellence Award.