Join the DAA

Join the DAA

As a DAA member, you’ll have access to resources, industry thought leaders, and tools that will better prepare you to understand, manage, and act on your Big Data. A $199 membership is the first step in developing yourself as a leader in the Digital Analytics profession. [More]

Awards for Excellence Gala

Don't miss this once in a year opportunity to celebrate the successes of the digital analytics community! The recipients of the 2015 Awards for Excellence will be announced at this year's DAA Awards for Excllence Gala on April 1 in San Francisco. With a reception, dinner and excellent entertainment, this is an event you don't want to miss.  [More]

Storytelling Workshops

Storytelling is a popular concept in data analysis circle these days. That’s good! But it’s one thing to know that you should craft persuasive and factual stories from your data, and yet another to know how to do it. Workshop attendees will learn three reasons why data analysts should tell stories, how to avoid common storytelling mistakes and the right way to tell stories based on data. [More]

What is Digital Analytics?

The science of analysis using data to understand historical patterns with an eye to improving performance and predicting the future. The analysis of digital data refers to information collected in interactive channels (online, mobile, social, etc.). Digital Analytics has become an integral part of core business strategies and maintaining a competitive edge. Digital data started the Big Data meme as it heralded the onslaught of Volume, Variety and Velocity, opening the door to new types of correlative discovery much wider. Digital Analytics is a moving target of innovation and exploration. That's what makes it fascinating.