Industry Resources


DAA and IBM are pleased to provide a new and valuable member benefit with information that is available exclusively to DAA members. Each quarter, DAA members will have the opportunity to view the IBM US Online Retail Quarterly Economic Index which is not published elsewhere. [More]

Become a Certified Web Analyst


Obtain professional recognition for your knowledge and competency within the analytics industry. Web Analyst Certification is a voluntary certification earned by passing the two hour examination with a score of 60% or higher. Learn more about certification and where to test! [More]


What is Digital Analytics?

The science of analysis using data to understand historical patterns with an eye to improving performance and predicting the future. The analysis of digital data refers to information collected in interactive channels (online, mobile, social, etc.). Digital Analytics has become an integral part of core business strategies and maintaining a competitive edge. Digital data started the Big Data meme as it heralded the onslaught of Volume, Variety and Velocity, opening the door to new types of correlative discovery much wider. Digital Analytics is a moving target of innovation and exploration. That's what makes it fascinating.