Best in Class Online Optimization

February 9, 2012
Renaissance Hotel – Austin, Texas

If you couldn't attend the Symposium live, purchase the video recording from the event. If you attended the Austin Symposium and would like access to the video recording for free please contact the .

This second annual DAA Austin Symposium will be a half-day event exploring "Best In Class Online Optimization”. The event will showcase how industry leaders are using data to drive successful online businesses. Attendees will walk away with a better understanding of what best in class looks like, and what it takes to get there.

Due to the success of the DAA Austin symposium last year, this event is expected to grow to an attendance of over 300 marketers, web analysts, and practitioners.

Registration for DAA members is at the discounted price of $10, while non-members can register for $50. [Not a Member? Join Now!]

Thank you to the DAA Austin Symposium Planning Committee: Merritt Aho, Dell; Anne Cable, Dell; Kevin Cobourn, Dell; Shekhar Dadlani, Dell; Josh Fitzhugh, Dell; Adrian Gould, Dell; Charles Hua, Dell; Jia Jiang, Dell; John Stansbury, HP; Joel Wright, HP; Yuan Wright, Dell; Ed Wu, Dell; and Nazli Yuzak, Dell.

Agenda & Speakers:

Below are the speakers and topics already confirmed for the event. Keep checking for the latest agenda updates.

Time	Topic	Speakers(s)
12:30 – 1:00pm	Registration/Exhibit Browsing
1:00 – 1:05pm	Welcome	Ed Wu, Dell
1:05 – 1:10pm	Sponsor Remarks – Adobe	Adobe
1:10 – 1:55pm	Three Paths to Optimization: Classic Site Analytics, Testing, Targeting/Personalization	Gary Angel Co-Founder and President of Semphonic
1:55 – 2:00pm	Sponsor Remarks – Demandbase	Demandbase
2:00 – 2:45pm	Confessions of a Conversion Rate Optimizer	Bryan Eisenberg CEO, BryanEisenberg.com and author of Always Be Testing, Call to Action & Waiting for Your Cat to Bark
2:45 – 3:15pm	Networking Break/Exhibit Browsing
3:15 – 3:20pm	DAA Austin Chapter	Anne Cable (Dell)
3:20 – 4:00pm	Championing a Data Driven Organization	Charles Thomas, Allen Crane (USAA)
4:00 – 4:05pm	Sponsor Remarks – IBM	IBM
4:05 – 4:45pm	Social Media Optimization & Measurement	Rajiv Narang (Dell)
4:45 – 4:50pm	Sponsor Remarks – Tealeaf	Tealeaf
4:50 – 5:35pm	Panel Discussion – The Key to Success – Great People	Moderator: Gary Angel Panel Members: Matt Langie (Adobe) Isabelle Mouli-Castillo (Dell) Corry Prohens (IQ Workforce) Jody Farmer (CreditCards.com)
5:35 – 7:00pm	Networking Reception and Exhibit Browsing

Don’t miss this opportunity to participate and learn more about how to get plugged into DAA Austin.

Thank you to our Sponsors

In Collaboration with: