Best in Class Online Optimization
February 9, 2012
Renaissance Hotel – Austin, Texas
If you couldn't attend the Symposium live, purchase the video recording from the event. If you attended the Austin Symposium and would like access to the video recording for free please contact the .
This second annual DAA Austin Symposium will be a half-day event exploring "Best In Class Online Optimization”. The event will showcase how industry leaders are using data to drive successful online businesses. Attendees will walk away with a better understanding of what best in class looks like, and what it takes to get there.
Due to the success of the DAA Austin symposium last year, this event is expected to grow to an attendance of over 300 marketers, web analysts, and practitioners.
Registration for DAA members is at the discounted price of $10, while non-members can register for $50. [Not a Member? Join Now!]
Thank you to the DAA Austin Symposium Planning Committee: Merritt Aho, Dell; Anne Cable, Dell; Kevin Cobourn, Dell; Shekhar Dadlani, Dell; Josh Fitzhugh, Dell; Adrian Gould, Dell; Charles Hua, Dell; Jia Jiang, Dell; John Stansbury, HP; Joel Wright, HP; Yuan Wright, Dell; Ed Wu, Dell; and Nazli Yuzak, Dell.
Agenda & Speakers:
Below are the speakers and topics already confirmed for the event. Keep checking for the latest agenda updates.
|12:30 – 1:00pm
|1:00 – 1:05pm
||Ed Wu, Dell
|1:05 – 1:10pm
||Sponsor Remarks – Adobe
|1:10 – 1:55pm
||Three Paths to Optimization: Classic Site Analytics, Testing, Targeting/Personalization
Co-Founder and President of Semphonic
|1:55 – 2:00pm
||Sponsor Remarks – Demandbase
|2:00 – 2:45pm
||Confessions of a Conversion Rate Optimizer
CEO, BryanEisenberg.com and author of Always Be Testing, Call to Action & Waiting for Your Cat to Bark
|2:45 – 3:15pm
||Networking Break/Exhibit Browsing
|3:15 – 3:20pm
||DAA Austin Chapter
||Anne Cable (Dell)
|3:20 – 4:00pm
||Championing a Data Driven Organization
||Charles Thomas, Allen Crane (USAA)
|4:00 – 4:05pm
||Sponsor Remarks – IBM
|4:05 – 4:45pm
||Social Media Optimization & Measurement
||Rajiv Narang (Dell)
|4:45 – 4:50pm
||Sponsor Remarks – Tealeaf
|4:50 – 5:35pm
||Panel Discussion – The Key to Success – Great People
||Moderator: Gary Angel
Matt Langie (Adobe)
Isabelle Mouli-Castillo (Dell)
Corry Prohens (IQ Workforce)
Jody Farmer (CreditCards.com)
|5:35 – 7:00pm
||Networking Reception and Exhibit Browsing
Don’t miss this opportunity to participate and learn more about how to get plugged into DAA Austin.
In Collaboration with: