• Get the industry first Competency Framework and Job Descriptions!

  • Learn More About Symposia Sponsorship Opportunities

  • DAA Members get access to on demand Webinars.

Join the DAA

Join the DAA

As a DAA member, you’ll have access to resources, industry thought leaders, and tools that will better prepare you to understand, manage, and act on your Big Data. A $199 Individual Membership is the first step in developing yourself as a leader in the Digital Analytics profession. [More]

Interested in your entire company having a membership? [More]

Self-Assessment

self-assessment

The Digital Analyst Self-Assessment is the ultimate professional development resource for digital analysts. Intuitive and easy-to-use, the self-assessment asks you to rate yourself against the key defined competencies of successful digital analysts. Once completed, you can see how you measure up in the job market in your current role and for job roles to which you aspire.  [More]
 

Digital Analytics Recipes

Digital Analytics Recipes
The Digital Analytics Cookbook
is an initiative by the Digital Analytics Association to capture effective, replicable digital analyses that can be shared, developed and implemented by members of the Association. These digital analyses are called 'recipes', and the recipes combined comprise the Cookbook.
Learn more about Digital Analytics Recipes...

What is Digital Analytics?

The science of analysis using data to understand historical patterns with an eye to improving performance and predicting the future. The analysis of digital data refers to information collected in interactive channels (online, mobile, social, etc.). Digital Analytics has become an integral part of core business strategies and maintaining a competitive edge. Digital data started the Big Data meme as it heralded the onslaught of Volume, Variety and Velocity, opening the door to new types of correlative discovery much wider. Digital Analytics is a moving target of innovation and exploration. That's what makes it fascinating.