Join the DAA

Join the DAA

As a DAA member, you’ll have access to resources, industry thought leaders, and tools that will better prepare you to understand, manage, and act on your Big Data. A $199 membership is the first step in developing yourself as a leader in the Digital Analytics profession. [More]

UBC/DAA Award of Achievement


The award winning UBC/DAA Award of Achievement in Digital Analytics is offered through the University of British Columbia. The first digital analytics educational program of its kind, the UBC/DAA Award of Achievement in Digital Analytics is delivered comprehensively in four 100% online courses.  

Smartphone vs. Tablet Performance


IBM and DAA are pleased to provide Digital Analytics Association members with exclusive access to online retail industry performance data based on IBM Digital Analytics Benchmark. Q2 2015 benchmark data focuses on smartphone vs. tablet performance, check out the insights! [More]

What is Digital Analytics?

The science of analysis using data to understand historical patterns with an eye to improving performance and predicting the future. The analysis of digital data refers to information collected in interactive channels (online, mobile, social, etc.). Digital Analytics has become an integral part of core business strategies and maintaining a competitive edge. Digital data started the Big Data meme as it heralded the onslaught of Volume, Variety and Velocity, opening the door to new types of correlative discovery much wider. Digital Analytics is a moving target of innovation and exploration. That's what makes it fascinating.