The goal of the Standards Committee is to help the web analytics field grow and mature by developing standards and best practices to support and educate practitioners, vendors, and the public.

By recommending standards, definitions and terminology, we enable common ways of looking at data measurement and methodologies—resulting in:

• More meaningful industry benchmarking
• Comparability of results among different tools
• Better understanding of the metrics terms we all use

The committee also documents and share best practices in the Metrics area—which will result in standardizing approaches for consistent results as well as enabling members to either market or deploy tools and solutions more effectively.

The DAA Standards Committee is a team of individuals committed to creating consensus and enabling the development of common ways to look at data measurement, KPIs and methodologies. We welcome members to help us with this effort.

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Sign up for the Standards Committee.

Learn More About DAA Standards Committee Projects and Deliverables

Chairs: Anna Long and Darrin Wood