DAA’s Career Guide for Digital Analysts [PDF]
Compiled from the insight of a representative sample of industry perspectives (client, vendor, agency and consulting side), the DAA’s Career Guide for Digital Analysts is an overview of careers in the digital measurement industry, including:
- The types of companies analysts can work for;
- Typical hierarchy and responsibilities for each role;
- Educational and skill set requirements, including the importance of emerging skill sets; and
- Advice for those looking to break into the field, be promoted or find a new opportunity.
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