DAA’s Career Guide for Digital Analysts [PDF]

Compiled from the insight of a representative sample of industry perspectives (client, vendor, agency and consulting side), the DAA’s Career Guide for Digital Analysts is an overview of careers in the digital measurement industry, including:

• The types of companies analysts can work for;
• Typical hierarchy and responsibilities for each role;
• Educational and skill set requirements, including the importance of emerging skill sets; and
• Advice for those looking to break into the field, be promoted or find a new opportunity.

Articles of Interest

• How to Manage Your Analytics Heavy Lifting IQ Workforce
• 7 Reasons Why Web Developers Should Learn Web Analytics IQWorkforce, August 2011
• Digital Analytics As a Career Evolution for BI Analysts IQWorkforce, November 16, 2011
• Advertising Companies Fret Over a Digital Talent Gap New York Times, October 20, 2011