Get grounded in the fundamentals and best practices of web analytics at the official Digital Analytics Association (DAA) Base Camp workshops.
Workshops offer a solid foundation of web analytics knowledge and authoritative course material delivered by industry leaders:
- Learn about your most important website visitor metrics
- Learn how to change visitor data into meaningful insights
- Learn how to increase conversions from your online campaigns
- Learn how to improve results of your website promotions
DAA Base Camp workshops content is produced by professional members of the Digital Analytics Association. Workshops are delivered by eMetrics Summit on behalf of the Digital Analytics Association.
Which Workshop Should I Register for?
The DAA Base Camp Introduction to Web Analytics workshop will prepare you for your climb to the summit of web analytics knowledge. Combine the Introduction workshop with either Applied Web Analytics 102 or Search Analytics 201 to lay the foundation for you to understand your web analytics data and begin to act on it.
If you are new to web analytics or need to refresh your understanding, register for the Introduction. If you've been doing web analytics for a while and understand the DAA Standard Definitions, register for Applied Web Analytics 102 or Search Analytics 201 for proven strategies to make the most out of your investment in web analytics.
The DAA Base Camp includes two or all three of these workshops in each city:
- Introduction to Web Analytics 101
- Applying Web Analytics 102
- Search Analytics for Search Marketers 201
Learn more or register now!
"Learned a ton. Really got a lot out of the day."
"Appreciated the flexibility in the presentation to go off course to respond to questions we had."
"Thanks for making me more knowledgeable and valuable as an employee."
DAA Members get 20% off the DAA Base Camp events. Other discounts may be available. Learn more and register at DAA Base Camp @ eMetrics.org.
Digital Analytics Association Base Camp is produced in partnership with eMetrics Summit.