DAA Washington DC Symposium
Using Multi-Channel Analytics to Tell the Right Story to the Right People on the Right Platform
June 4, 2013
Artisphere, Arlington, VA
(Members $10, Non-Members $50)
How do you know your online content is telling the right story to the right people at the right time on the right platform?
When you're delivering content across a number of channels, including web, mobile web, mobile app, iPad, Kindle, in-person conference materials, advertising, and/or video streaming, what metrics should drive your content development decisions?
The Inaugural Washington, DC Symposium will focus on:
- Measuring results across multiple platforms;
- Tying metrics from multiple platform together to tell an audience story;
- Marketing content across platforms;
- Funneling users to the right channel for them; and
- Monetizing content across multiple platforms
Attendance and space is limited for this event so please register today to reserve your seat at the Symposium!
Agenda
| Time | Topic | Speaker(s) |
|---|
| 12:00 PM – 01:00 PM | Registration & Exhibit Showcase |
| 01:00 PM – 01:15 PM | Welcome and Introduction from Digital Analytics Association | Phil Kemelor, Ernst & Young Jodi McDermott, comScore & DAA |
| 01:15 PM – 01:45 PM | Keynote: What Makes a Great Analyst?
It takes a great analyst to tell the right story to the right people at the right time on the right platform. The technical tools continue to lead the industry with their ability to collect and integrate more disparate data, and to visualize it in the most striking ways. But all the data and all the tools are worthless unless they are put into the hands of great analysts. How should you hone your skills? How do you spot talent? How do you encourage greatness in others? Jim takes a look at the art of analytics and describes what is takes to be a true artist in the field. | Jim Sterne, Target Marketing & DAA |
01:45 PM – 02:20 PM | Panel: Integrating the Voice of the Customer (VoC) with Web Analytics | Moderator: Eric Feinberg, ForeSee & DAA
Panelists:
Susan Fariss, American Chemical Society Jonathan Sullivan, American Institute of Architects |
| 2:20 PM - 2:50 PM | Going Mobile: How Analytics Helped Shape Mobile Strategy at the National Cancer Institute | Sue Feldman, National Cancer Institute, National Institutes of Health |
| 02:50 PM – 03:10 PM | Networking Break & Exhibit Showcase |
| 3:10 PM – 3:40 PM | Going Old School: Telling Digital Stories in Analog Media | Robert Bole, Broadcasting Board of Governors/Voice of America |
3:40 PM – 4:15 PM | Panel: Profiles in Multi-Platform Content Analytics | Panelists:
Amy Sample, PBS
Lauren Bracey, NPR Brendan Hart, National Geographic |
| 04:15 PM – 04:45 PM | Panel: Cutting Edge Analytics | Panelists:
Living Social Katie Lancos, iStrategy Labs |
04:45 PM - 05:20 PM | Panel: How the Consultants See It - Trends in Digital Analytics | Moderator: Jim Sterne Panelists:
Gary Angel, Ernst & Young
John Lovett, Web Analytics Demystified & DAA Ken Harrop, Infinitive Analytics |
| 05:20 PM - 05:30 PM | Closing | Phil Kemelor, Ernst & Young |
| 05:30 PM - 06:30 PM | Networking Reception & Exhibit Showcase |
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