Coremetrics, an IBM Company

Coremetrics®, an IBM Company, a leading provider of web analytics and marketing optimization solutions helps businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics Software as a Service (SaaS) to optimize their online marketing. Coremetrics integrated marketing optimization solutions include real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company's solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels.

To learn more about Coremetrics®, visit http://www.coremetrics.com/.

Coremetrics was acquired by IBM in June 2010.

Google Analytics (Originally Urchin from Google)

Google entered the web analytics space with the goal of improving the internet for everyone by getting web analytics data into the hands of site owners and marketers throughout the world. Hundreds of thousands of sites now run Google Analytics, including some of the largest sites on the web.

Google Analytics has the enterprise level capabilities you'd expect from a high end web analytics offering, and also provides time-saving integration with AdWords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well. Free support is available in all languages we support, and paid professional services are available through our many Google Analytics Authorized Consultants.

For more information, visit http://www.google.com/analytics.

IBM/SurfAid

HISTORICAL DESCRIPTION: SurfAid Analytics, launched by IBM Global Services in 1996, has long been known in the web analytics community for its commitment to service, powerful ad hoc report building capabilities, segment analysis, business language reporting paradigm, flexibility to meet unique customer needs and pervasive application use. Its customer base spans multiple industries including communications, manufacturing, media, publishing, retail, financial services and travel/transportation as well as corporate intranets.

IBM/SurfAid was acquired by CoreMetrics in April 2006.

Nedstat

Nedstat is a leading provider of web analytics and innovative solutions for online business optimization. The products and services provide marketers with the insight and tools they need to target their customers with compelling content or products and improve their online results.

Nedstat has full service offices in the Netherlands, Belgium, France, Germany, Spain, Sweden and the United Kingdom.

For more information, visit http://www.comscore.com/.

NedStat was acquired by comScore in September 2010.

Omniture

Omniture provides hosted applications that help online businesses measure the effectiveness of their web sites and marketing initiatives, in order to improve their success and increase their ROI.

Omniture, Inc. is the pioneer of next-generation online analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest ASP based online analytics provider by revenue, and Omniture’s SiteCatalyst™ is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard.

Visit http://www.omniture.com/ to learn more.

Omniture was acquired by Adobe in October 2009.

Visual Sciences (bought by Omniture Fall 2007)

HISTORICAL DESCRIPTION: Visual Sciences is the leading provider of real-time visual analysis software. Our applications, Visual Site® and Visual Call™, improve the financial and operational performance of Internet and voice response customer channels, systems and properties. These applications are powered by our real-time analysis platform (RTAP™) which collects, processes, integrates, analyzes and visualizes high volumes of data at unparalleled speed, enabling our clients to make more timely, informed and effective decisions. The enterprise clients that we serve in the financial services, travel, government, high technology, telecommunications, retail, and media industries see results; we turn their large volumes of real-time data into actionable intelligence.

Read more about the track of mergers and acquisitions with WebSideStory, Visual Sciences and Omniture.

Walt Disney Internet Group

Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's Internet properties including category leaders Disney.com, ESPN.com and ABCNEWS.com. A market leader in developing and distributing entertainment and informational content to new platforms, WDIG is committed to creating and delivering products for broadband distribution including: ABC News On Demand, a subscription video news service that offers the Internet's first 24-hour, live Internet-only news channel and top ABC News programs for on demand viewing; Disney Connection; and WDIG Motion. Through relationships with some of the world's largest wireless carriers, WDIG distributes content and services to wireless users under the Disney, ESPN and ABC brands. Additionally, WDIG has led the way in developing interactive content for televised programming through its Enhanced TV service. Steve Wadsworth is president of WDIG, which is headquartered in North Hollywood and has operations in Seattle, New York, Orlando, Tokyo and London.

To lean more about the Walt Disney Internet Group, please visit http://corporate.disney.go.com/wdig/.

WebSideStory (bought Visual Sciences in 1Q 2006, took Visual Sciences name)

HISTORICAL DESCRIPTION: As a leading provider of on-demand web analytics, WebSideStory helps hundreds of enterprises worldwide optimize online business performance through their flagship service, HBX.

WebSideStory is a leading provider of on-demand Web analytics services. WebSideStory's services collect data from Web browsers, process that data and deliver reports of online behavior to our customers on demand. More than 600 enterprises currently use WebSideStory's services to understand how Internet users respond to Web site design and content, online marketing campaigns and e-commerce offerings. As a result, WebSideStory's customers can make more effective marketing decisions and improve the merchandising, sales, support and design of their Web sites. In conjunction with its planned acquisition of Atomz, a leading provider of hosted enterprise web site applications, WebSideStory recently announced the launch of its Active Marketing Suite, the industry's first line of integrated, on-demand digital marketing solutions. The suite includes web analytics, site search, web content management and a new keyword bid management service.

Read more about the track of mergers and acquisitions with WebSideStory, Visual Sciences and Omniture.

WebTrends

Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements.

For more information, visit http://www.webtrends.com/

Yahoo!

Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide.

For more information, visit http://www.yahoo.com

Yahoo! Analytics was formed in 2008.