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President’s Message – Web Analytics Initiatives
For the Digital Analytics Association (DAA), 2010 was all about foundational investments. This was the year that we put new pillars in place; pillars upon which our organization can grow and expand to encompass the full breadth of the web analytics professional community.
So, here it is, the Top 10 Web Analytics Initiatives of 2010...
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Join DAA and Dell in Austin for a Symposium on the Art & Science of Personalization
When: January 24, 2011
Business Session: 1:00 – 5:00 p.m.
Networking Reception: 5:00 – 7:00 p.m.
Where: Renaissance Austin Hotel, Austin, Texas
Price: Members register at the discounted fee of $15 per person. Non-members fee is $50 per person.
Register now for the Web Analytics Symposium in Austin on January 24, 2011. The DAA is partnering with corporate member Dell to host a web analytics networking and professional development event! The theme of the event is The Art and Science of Personalization.
The DAA Austin Symposium will feature thought-leading presentations from world-class web analytics experts and visionaries such as: Jeffrey Eisenberg, Adam Greco, John Lovett, and Jim Sterne.
Don’t delay register now to join those who have already signed up!
Interested in sponsoring the Austin Symposium? Contact .
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DAA Spring Awards Gala
Tuesday, March 15, 2011
at the eMetrics Marketing Optimization Summit, the Official Summit of the DAA
Register now for the first-ever DAA Spring Awards Gala being held on March 15th at the eMetrics Marketing Optimization Summit in San Francisco, California! The evening event will provide you with an opportunity to dine and dance with friends and colleagues, build your professional network, and hear from industry leaders. There are several opportunities to participate before, during and after the event:
Attend the Gala
Enjoy an evening of networking, professional development and flat-out fun by attending the reception and dinner. Ticket options include:
Members: $75 per person
Non-Members: $125 per person
Table of 10: $1,250 non-members, $750 members
The DAA Spring Awards Gala is a great way to reach a large audience! Marketing for the gala will reach the DAA newsletter and email subscribers of 7,000+, the DAA social media network which includes Twitter, Facebook, LinkedIn, and Yahoo Groups as well as daily traffic on the DAA website.
Sponsorship of the gala is affordable for all sizes of companies, with packages starting at $5,000.
Please contact to discuss how you can become a sponsor.
Join the Planning Team
Are you looking for networking and marketing opportunities? Do you enjoy event planning? Then come help your fellow DAA members shape this exciting event and contribute to selecting the content, the food, determining speakers, planning the entertainment, defining the awards and spreading the word about this stellar new addition to the DAA's calendar.
Please contact to join the team!
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Where in the World Can You Take the DAA Certification Exam?
In case you hadn’t yet heard the DAA Certification Exam is offered daily at over 170 test centers in the U.S. and 60 test centers internationally with new test centers being added throughout the year. The newest international test center is located in Malmo, Sweden at Lund University.
View a complete listing of U.S. and international test centers.
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Public Sector Special Interest Group – Change in Leadership
For the past few years Ann Poritzky of the National Institutes of Health (NIH) has served as chair of the DAA Public Sector Special Interest Group. During that time, the group conducted research on how public sector and nonprofit organizations use web analytics. Working with Phil Kemelor, the group used an online survey and personal interviews to collect information. Ann managed the production of the 50-page Tapping the Potential of Public Sector and Non-Profit Web Sites research report. The group also sponsored a webinar on the report, co-presented by Ann Poritzky and Phil Kemelor, which attracted 149 viewers. The group is currently working on the first in a series of two-page "tool kits" for new and experienced Web analytics professionals.
As of January, Ann will be stepping down as chair and turning the reins over to Tim Evans, who is retiring from the Social Security Administration. Tim has been an active member of the group for three years, and served as Co-Chair of the Federal Web Managers Council’s Metrics SubCouncil for several years. (In a brilliant swap, Ann is taking over this position.) He is looking forward to continuing the great work that has already been done. We expect to publish the first tool kit referenced above—focusing on using ROI analysis to demonstrate value in Public Sector web sites.
Building on this work, subsequent tool kits will focus on establishing an analytics culture in the Public Sector, a particularly difficult problem in an environment when bottom lines are difficult to determine and authority over web sites and their infrastructure is highly fragmented. In addition, the Special Interest Group will monitor and support the movement toward use of persistent cookies in Federal Government web sites, previously prohibited except in very exceptional cases. New Office of Management and Budget policies issued in 2010 on Web Measurement and Customization allow for widespread use of cookies, but adoption has been slow in Government. New OMB policies on use of Social Media by Federal agencies are also being adopted by agencies, and the Public Sector SIG will monitor and assist Government activities here.
Many thanks to Ann for her years of dedication to the DAA and thanks to Tim for stepping up as the new chair!
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Around the World with DAA
Web Analytics Growing in the Czech Republic
The web analytics space in the Czech Republic is gaining momentum! Approximately 80 enthusiastic analytics professionals met in Prague on the 10th of November for another Web Analytics Wednesday event, hosted by Jiri Brazda. Attendees heard local experts talk about conversion, rate optimization, and online testing. We hope this growth call is going to be answered from other Central and Eastern European (CEE) countries as well with Slovakia being the first to step up and form its very own DAA local chapter. Wish us luck!
Attend Web Analytics Stammtisch hosted by DAA Austria
January 18, 2011
Vienna, Austria
Further details and registration information can be found online.
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DAA Discounts on Events
DAA Members get discounts on events and publications around the world. DAA Base Camp, eMetrics Marketing Optimization Summit, the Official Summit of the DAA, and many more.
San Francisco, March 13-18, 2011
Munchen, April 5-8, 2011
Sydney, April 14-16 2011
Toronto, April 26-29, 2011
Paris, June 5-6 2011
Stockholm, September 2011
Washington, D.C., October 2011
London, November 2011
As a DAA member, you will receive a 15% discount to the Summit, a value of up to $400.
The eMetrics Marketing Optimization Summit continues the industry dialogue by bringing together senior marketing executives, focused technologists, software and service vendors and members of the press to address the most pressing issue of our time: Making the most of what you already have.
Learn more and register today!
You’re Invited to the Online Marketing Summit in San Diego
February 7-11, 2011
San Diego, CA
Online Marketing Summit, the premier educational event for marketing professionals, is coming to sunny San Diego this February. Start your 2011 with new inspiration and strategies for success with 1,000 of your marketing peers as they share ideas, hear from expert practitioners, and learn best practices in the areas of: Social Media, Search, Email, Analytics, and more.
DAA members receive 20% off OMS 2011!
Take advantage of a very special OMS Partner discount and save hundreds of dollars when you attend OMS 2011, the premier educational event for marketing professionals. So take a few Winter days in San Diego and join hundreds of your marketing peers to learn, network, and share best practices that you can use for a lifetime.
Learn more and register today!
The DAA offers discounts to many other events as well, please watch your email and the Discounts for Members page for details...
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Journal Articles Available to Members
Articles from the Journal of Advertising Research, Marketing Science, and the Journal of Marketing Research are available to DAA Members. Read for your own use, or to review for others!
Read how to get access to the articles, and to volunteer to review them...
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Members – Get Involved, Change the Industry in DAA Committees and Special Interest Groups
For DAA to truly represent our industry, we need your active participation, the Committees and Special Interest Groups listed below represents your chance to get involved and change the industry.
Committees:
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