DAA is pleased to welcome the following new members in January:
Manuel Del Castillo Negrete
Abby Di Niro
Mostafa Mahmoud Abu Elfadl
J Wesley Baker
The DAA Board of Directors has established a new nominating and election process and is sending this information in advance of the start of the process to ensure that members have a full understanding of the purpose for the changes and how the process will work.
With the goal of an effective composition of the DAA Board to meet the ever changing opportunities and challenges of the DAA, the Board has researched the best practices of successful association and how Boards of Directors are selected by for- and non-profit companies. The changes made by the Board will serve the membership for many years to come by providing a Board with individuals who are selected to bring resources to the DAA leadership that are needed each year which will effectively address the rapidly changing community and environment. Currently, Board candidates are based solely on random submissions from across the membership and not on any established organizational direction or need.
The research was very clear that the best practices for a Nominating Committee selection process should focus on a slate of qualified director candidates reflecting the most desirable mix of capabilities supporting the organization’s current and future direction. In addition, the Board feels strongly that there should always be an opportunity for any member who is qualified to run for the Board has the opportunity to do so. The new process will include both a slate and at-large positions and any member who is interested in serving on the Board will have the opportunity to submit their name to the Nominating Committee.
The Nominating Committee is approved by the Board and is comprised of DAA Board Directors Emeriti and the Chair of the DAA Board. No one on the Nominating Committee will be up for election in 2011 and the Nominating Committee undertakes its activity independently from the Board.
The purpose of a slate is to select candidates that are strategic thinkers with solid leadership skills and to create board level diversity in geographic and product experience. A recommended slate will provide DAA membership with a Board that is selected to meet the challenges facing DAA at the time and to ensure that the Board has the experience and knowledge to address the changing environment.
The 2011 election process will be as follows:
The ballot sent to members will include a group/slate of candidates nominated by the Nominating Committee and approved by the DAA Board of Directors based on the number of positions which are up for election each year. In 2011, there are seven Board seats up for election. The slate will be voted as a block. Members will also vote for any of the individual “at large” positions apart from the slate.
Board composition: 2/3 of the board seats that are open will be filled with candidates selected for the slate and 1/3 from At-large positions.
Candidates for both the slate and “At large” positions will be selected from a list of qualified candidates who inform the Nominating Committee that they want to run for the Board.
All “At-large” candidates must have a minimum of one year of DAA service either serving on a DAA committee or working on behalf of DAA on an approved activity.
All board members have a limit of three two-year terms or a maximum of six years. After the term limit has expired, a minimum of one year off of the Board is required before former Board members are eligible to serve again.
Time in service for standing board members at the time this proposal is adopted will not count toward the six-year term limit. The accrual toward the six-year limit would not start until the standing director’s current term expires and they are or if they are re-elected to the board.
For the “At-large” position(s), as is the current practice, a list of nominated candidates will be presented for election to the general membership and the candidates with the highest number of votes pursuant to existing election guidelines and policies will be elected to the Board of Directors
The major benefits of the new nomination and election process are:
Reduces the impact of election transition
Enhances the recruitment of qualified Board candidates
Provides continuity for strategic initiatives facing the organization
Enables a pathway to strong leadership for the organization
Targets the required skills or experience for strategic initiatives
Allows for a controlled approach to change and succession planning
The Call for Candidates will be sent to DAA members on March 2 and close on March 16. The election will begin on April 6th and end on April 20th. The first meeting of the newly elected Board will be in mid-May in Boston.
Tuesday, March 15, 2011
at the eMetrics Marketing Optimization Summit
Awards for Excellence
The voting period for the Awards for Excellence is officially closed. DAA received a very high number of nominations which is both a great accomplishment for an inaugural event and a reflection on the large number of people in the web analytics industry who deserve recognition. You may view the finalists online!
Remember all award recipients will be announced at the Gala on Tuesday, March 15th in San Francisco. Don’t delay in purchasing your ticket as space is limited.
Gala Keynote Speaker: Eric Ashman, CFO of The Huffington Post
The DAA is thrilled that Eric Ashman, CFO of The Huffington Post will be keynoting the inaugural Spring Awards Gala. Eric has extensive experience in using web analytics to improve the ROI of his organizations. You won’t want to miss Eric’s perspective on separating emotion from what’s true and being the arbiter of the historical record. Read Eric’s bio and follow him on Twitter.
Attend the Gala
Enjoy an evening of networking, professional development, music and flat-out fun by attending the reception and dinner. DJ Savoir Faire will be playing your favorite tunes from the end of the program until 11:00 p.m. Requested attire is Business. Tickets may be purchased through either DAA or eMetrics Marketing Optimization Summit, the Official Summit of the DAA. Ticket options include:
Members: $75 per person Non-Members: $125 per person Table of 10: $1,250 non-members, $750 members
Thank You to our Sponsors
Connect, Engage, and Make an Impact at the DAA Member Meeting
eMetrics Marketing Optimization Summit, San Francisco
Tuesday, March 15
12:00 – 2:00pm – Lunch Provided
The DAA member meeting is a great place to network with colleagues in an intimate gathering, throw burning questions at the industry leaders, and continue gaining knowledge of the web analytics industry.
The meeting is open to all web analytics professionals regardless of DAA membership status. Even if you’re not attending the full week of eMetrics stop by the DAA Member Meeting for your lunch break.
Don’t Miss This Unique Opportunity
Become a Certified Web Analyst™
Barcelona, Spain; San Francisco, California; Munich, Germany; Toronto, Canada
The Digital Analytics Association (DAA) is proud to present certification exam offerings in locations of upcoming eMetrics Marketing Optimization Summit events in Europe and North America. During the months of March and April DAA certification exams will be available at eMetrics events in San Francisco, California on March 14th; Munich, Germany on April 6th and Toronto, Canada (TBA, event dates April 26-29). An additional special examination session will be offered March 3rd at the PWA event in Barcelona, Spain. Corporate Members: These events are great opportunities for you to utilize your free exams.
The purpose of the Web Analyst Certification Program™ is to provide a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of and competency within the web analytics industry. The program is designed to identify not only analysts with broad domain knowledge, but also, and more importantly, analysts demonstrating a high level of analytical and problem solving ability across the entire web business spectrum. Certification will be issued to each qualified person upon meeting DAA’s required education, experience, and examination requirements.
Please note that these certification exams will be in English with responses on paper. Please plan on allocating approximately three hours for registration and the exam session.
Looking for alternate dates to certify? With the DAA computerized testing option, an applicant may schedule an exam at any point during a two year eligibility period beginning the day the application is approved.
If you are interested in joining DAA to obtain the lower Member price along with all of the other membership benefits, please do so before you apply for the certification exam. Get information on the membership benefits.
Apply to be Certified now. Please select a location noted on the application, or check additional computerized exam locations; US and International. Once you’ve completed the application you will be directed to the payments area. Payment by credit card will be accepted, and will allow the necessary rate of exchange. To inquire of payment other than by credit card, please email . After your application is approved, you will receive an exam confirmation letter by email.
The Web Analyst's Code of Ethics continues to gain momentum and awareness in the analytics marketplace. Since the official launch in late January, we've increased pledges by 55% with a total of 173 pledges supporting the Code. Last week, comScore officially endorsed the Code of Ethics in a blog post that iterated their "wholehearted support" of the effort. The post went on to say, "We encourage other companies in our industry to do the same."
The Code of Ethics is also the focus of an upcoming B2B Magazine feature article. The lead writer interviewed several DAA members to understand and write about how the DAA came out with the Code of Ethics. The story will publish in their March issue and help B2B marketers understand how the Code of Ethics could help them in their data collection and analysis practices.
Public-sector and nonprofit organizations that do not offer web-based financial transactions face difficult challenges when they set out to measure their successes and achievements. Unlike for-profit organizations, they can’t use tangible performance indicators like bottom-line profit/loss ratios. They can use web metrics, though, to determine whether a specific web-site strategy is successfully accomplishing their business objectives.
The Tool Kit is based on a groundbreaking DAA research project on how public sector and non-profit organizations use (and fail to use) Web analytics. Managed by former Public Sector SIG Chair Ann Poritzky, the research project points to a number of steps Public Sector and Nonprofits Web analysts can take to identify improvements in their sites.
In 2011, the SIG will develop additional Tool Kit documents, with foci on building an analytics culture in the Public Sector and on the unique obstacles to effective analytics inherent in bureaucratic Government and other Public Sector organizations.
DAA Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction to those considering the DAA/UBC Award of Achievement in Web Analytics online courses.
Increase Your Knowledge and Networking by using DAA Discounts on Events
Engage 2011 San Francisco
Opening evening February 28
March 1-3, 2011
The Best 2-Days of Mobile + Social Marketing and Analytics Insights EVER. Join us at Webtrends Engage 2011 in San Francisco on March 1st
A deep dive into what's driving the success of the world's most innovative digital marketers — with leaders from Facebook, Google, eBay, RIM, Redbox, San Francisco Giants, Orbitz, Crispin Porter + Bogusky and ZAAZ to name a few.
A full day of "10 Minutes of Brilliance" sprints, breakout sessions and workshops that go from vision and strategy through to how-to.
Tickets to Tuesday night’s Inspire Genius™ Gala at the spectacular California Academy of Sciences including a screening of scenes from the acclaimed documentary "Waiting for Superman” and a presentation by the filmmakers!
If you need lodging, we also have special pricing available at the San Francisco Union Square Hilton. Don’t miss this one! Register today or learn more.
A new online series of intense, interactive and topically focused education weeks covering EVERY MAJOR ONLINE MARKETING DISCIPLINE. Featuring: Webcasts & Video Interviews, Interactive Q&A with Experts, Expert Speakers, B2C & B2B Dedicated Days, Up-to-date Resource Libraries, Interactive Forums and more! Web Analytics Focus Week starts April 11 - Did we mention registration is free?
San Francisco, March 13-18, 2011
Munchen, April 5-8, 2011
Toronto, April 26-29, 2011
Sydney, April 2011
London, May 2011
Paris, June 2011
Stockholm, September 2011
Washington, D.C., October 2011
As a DAA member, you will receive a 15% discount to the Summit, a value of up to $400.
eMetrics Marketing Optimization Summit, March 13-18, San Francisco
Leveraging Customer Interaction Data in a Connected World
Whether you're into search terms, ad response, web behavior, customer satisfaction, mobile activities, social media attitude or transactions, .come to the eMetrics Marketing Optimization Summit and delve into turning customer touchpoint data into insight...
The San Francisco program is filled with inspiring keynotes, never before offered training and new networking opportunities.
Don't miss your chance to participate in an innovative Google Analytics gathering unlike any other. Connect with other Google Analytics users, industry experts, authors and even Google team members.
The conference provides valuable, specific insights through expert-led, user-to-user collaborative sessions that are insanely practical. This is not a "come and be spoken to" conference but an opportunity to learn from Google Analytics pros and peers and share your experience and knowledge
The first-ever DAA Spring Awards for Excellence Gala will provide you with an opportunity to dine and dance with friends and colleagues, build your professional network, and hear from industry leaders. There are several opportunities to participate before, during and after the event.
Data Driven Business Week’s comprehensive program features 7 days of content with over 100 sessions, 13 keynotes and 12 workshops across five conferences designed to empower businesses to strategize and optimize with data analytics.
Digital measurement in the second decade of the 21st century has evolved into a critical business activity for value generation. A comprehensive understanding of how digital behavior influences and impacts business performance, revenue, brand, and customers enables competitive advantage. Successful companies realize these facts and place emphasis on the importance of building cross-functional capabilities for measuring and analyzing digital performance. However, to compete utilizing metrics and analytics requires significant investment in people, technology, and process re-engineering to become “data-driven.”
How does a company make sense of it all and optimize their digital advertising, sites, marketing channels, campaigns with data and analysis? In a recovering economy, still requiring downward pressure on expenses and resources, what is important to measure and what is not? How do you most effectively deliver measurement, metrics, and analytics against both online and offline business goals? What does it mean to be "multichannel?" How do you optimize a user experience with data? How do you bridge traditional research with digital data?
The Digital Analytics Association has teamed up with MediaPost to offer members an opportunity to learn how expert practitioners, thought leaders, and senior executives answer these questions and more at OMMA Metrics NYC including 10 CEO's and many more executive business leaders at cutting-edge companies.
This OMMA Metrics conference was created by analytics luminary and long-time Digital Analytics Association member, Judah Phillips. He developed the content agenda and selected speakers from across the analytics landscape to tap into the pulse of what's happening and important today, including the excellence of DAA members Dennis Mortensen, Eric Hansen, John Lovett, Mike Perlman, Jodi McDermott, Chris Brinkworth, Erik Rickson, John Bremer, Andy Fisher and more.
DAA Members can Register Now and attend OMMA Metrics in New York City on Wednesday for $300 less than the on-site registration price by using the special DAA code.
Join co-chairs Lee Isensee and Eric Feinberg in the journey to attract and retain members, create and convey member benefits, assist with the ideation and executive of member events, and support member communications.
The Media SIG was formed in August 2010 and participation is by invitation only.
Its mission is two-fold: To serve as an education source and act as an advocacy group advancing the understanding, best use and monetization of digital measurement and analytics within the media industry. This group delivers expertise within digital analytics helping media companies communicate needs and drive solutions within their organizations. We help media companies understand the human capital, product and services, and methodologies required to deliver superior analytics. We extend our voice to guide our vendors/suppliers to drive the delivery of products, services and the solutions most useful to our needs.
Join chair Tim Evans on The Public Sector Special Interest Group which is organized to be the primary resource for public, non-profit and academic organizations in the area of web analytics. It supports the development of innovative approaches for valuing the web and its contribution to the business objectives of public, non-profit and academic organizations.