DAA is pleased to welcome the following new members in February:
Fred J.R. Appelman
Sandhya M V
Santosh C Nair
Zachary Van Doren
Jerie Laverne Dahlman
Please come join us for the first ever Web Analytics Wednesday in Mumbai. First and foremost this is a networking event aimed at uniting and networking the Indian & Mumbai web analytics communities and with the goal of many more WAWs to come. There will be a brief presentation on the benefits and goals of the Digital Analytics Association, a little about eClerx + food & drinks. Come make it a success!
For more upcoming WAW locations, event details, and to register, visit the WAW site.
Every year my wife makes me watch the Academy Awards (aka, the Oscars). I complain and moan about it, but being the dutiful husband I am, I eventually acquiesce.
The funny thing is, mid-way through the event, I’m on the edge of my seat, butterflies in my stomach, biting my nails in anticipation of who will win the next award. Then my eyes well up as I hear the stories of life dreams actualized and the many people that played a formative role along the way.
By the end I’m elated and marveling. This represents so much that is great about the world – celebrating achievement, honoring hard work, creating a stage for deserving talent to flourish.
We just completed the first DAA Gala Event and Awards Dinner, and I must admit; it was a lot like my Oscars experience.
When Mike Levin first approached me about it I hemmed and hawed, unconvinced of its importance relative to all the other priorities DAA had.
But, being the dutiful President I am, I acquiesced.
And once again, sitting in the audience that night, watching Joe Megibow, Avinash Kaushik, Michele Hinojosa, Analysis Exchange and Beyond Web Analytics Podcast receive their awards, I was moved. It made me realize how critical it is for our industry to make time to celebrate achievement.
From L to R: Most Influential Agency – Analysis Exchange: John Lovett, Eric T. Peterson, Emer Kirraine,
Wendy Greco; Innovator of the Year – Beyond Web Analytics Podcast: Adam Greco, Rudi Shumpert; Rising Star: Michele Hinojosa; Practitioner of the Year: Joe Megibow; Most Influential Contributor: Avinash Kaushik
The inaugural DAA Spring Awards Gala left its mark on San Francisco!
Thanks to the sponsors (see the list at bottom of this section), planning team, award nominees, judges, those who nominated individuals and companies, and those that purchased tables and individual tickets. Because of the community at large the inaugural Spring Awards Gala was a success.
Participate with the overwhelming success of the inaugural event we don’t want to wait to start planning the next Gala! If you are interested in helping plan the next Gala please email your full contact details to the .
DAA Certification identifies those with exceptional mastery of web analytics Invest in yourself; become a Certified Web Analyst and experience how certification may enhance your career.
In order to be certified by DAA, web analysts must meet DAA’s examination, education and experience requirements. General requirements are a bachelor’s degree or global equivalent in addition to 3 years of web analytic experience and a passing score on the certification examination. Further detailed eligibility options are available online.
Complete the online application. Upon completion you will be led to the payment form. Applications will be processed within two weeks of submitting the form and payment. Following processing, you will receive a confirmation letter by email.
Candidates that fail the exam will remain eligible to re-test for a fee of $99.00.
About the DAA Certified Web Analyst™ Designation
The Digital Analytics Association (DAA) Web Analyst Certification Program™ is a voluntary certification program. The certification does not reflect on the knowledge of any one product but on the analyst’s general ability to assist companies. The purpose of the program is to provide a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of and competency within the web analytics industry.
When you pass the CWA exam, you’ll receive a printed certificate, a pin to wear on your lapel and your name will be posted on the DAA website along with others who have set themselves apart from the rest of the WA community.
On March 4th the DAA Chicago Chapter held a regional event entitled “How to Manage Effective Display Advertising”. For those who missed the event or would like to have a copy of the presentation for reference please feel free to download it.
The DAA Chicago Chapter is looking for companies willing to sponsor future regional events, for details please contact Chicago Chapter lead, .
DAA Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction to those considering the DAA/UBC Award of Achievement in Web Analytics online courses.
A new online series of intense, interactive and topically focused education weeks covering EVERY MAJOR ONLINE MARKETING DISCIPLINE. Featuring: Webcasts & Video Interviews, Interactive Q&A with Experts, Expert Speakers, B2C & B2B Dedicated Days, Up-to-date Resource Libraries, Interactive Forums and more! Web Analytics Focus Week starts April 11 - Did we mention registration is free?
Munchen, April 5-8, 2011
Toronto, April 26-29, 2011
Sydney, April 2011
London, May 2011
Paris, June 2011
Stockholm, September 2011
Washington, D.C., October 2011
As a DAA member, you will receive a 15% discount to the Summit, a value of up to $400.
The eMetrics Marketing Optimization Summit continues the industry dialogue by bringing together senior marketing executives, focused technologists, software and service vendors and members of the press to address the most pressing issue of our time: Making the most of what you already have.
Join co-chairs Lee Isensee and Eric Feinberg in the journey to attract and retain members, create and convey member benefits, assist with the ideation and executive of member events, and support member communications.
The Media SIG was formed in August 2010 and participation is by invitation only.
Its mission is two-fold: To serve as an education source and act as an advocacy group advancing the understanding, best use and monetization of digital measurement and analytics within the media industry. This group delivers expertise within digital analytics helping media companies communicate needs and drive solutions within their organizations. We help media companies understand the human capital, product and services, and methodologies required to deliver superior analytics. We extend our voice to guide our vendors/suppliers to drive the delivery of products, services and the solutions most useful to our needs.
Join chair Tim Evans on The Public Sector Special Interest Group which is organized to be the primary resource for public, non-profit and academic organizations in the area of web analytics. It supports the development of innovative approaches for valuing the web and its contribution to the business objectives of public, non-profit and academic organizations.