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President’s Message
Every year my wife makes me watch the Academy Awards (aka, the Oscars). I complain and moan about it, but being the dutiful husband I am, I eventually acquiesce.
The funny thing is, mid-way through the event, I’m on the edge of my seat, butterflies in my stomach, biting my nails in anticipation of who will win the next award. Then my eyes well up as I hear the stories of life dreams actualized and the many people that played a formative role along the way.
By the end I’m elated and marveling. This represents so much that is great about the world – celebrating achievement, honoring hard work, creating a stage for deserving talent to flourish.
We just completed the first DAA Gala Event and Awards Dinner, and I must admit; it was a lot like my Oscars experience.
When Mike Levin first approached me about it I hemmed and hawed, unconvinced of its importance relative to all the other priorities DAA had.
But, being the dutiful President I am, I acquiesced.
And once again, sitting in the audience that night, watching Joe Megibow, Avinash Kaushik, Michele Hinojosa, Analysis Exchange and Beyond Web Analytics Podcast receive their awards, I was moved. It made me realize how critical it is for our industry to make time to celebrate achievement.
I encourage you to take a moment to congratulate the recipients of this inaugural awards program as well as the nominees.
A tradition has begun – will you be a nominee or recipient next year?
Peter Sanborn
DAA President
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An Evening to Remember: DAA Spring Awards Gala
From L to R:
Most Influential Agency – Analysis Exchange: John Lovett, Eric T. Peterson, Emer Kirraine,
Wendy Greco;
Innovator of the Year – Beyond Web Analytics Podcast: Adam Greco, Rudi Shumpert;
Rising Star: Michele Hinojosa;
Practitioner of the Year: Joe Megibow;
Most Influential Contributor: Avinash Kaushik
The inaugural DAA Spring Awards Gala left its mark on San Francisco!
Glitz…the web analytics community went all out with their dress code infographic.
Hype…the evening was sold out – next year be sure and buy your ticket early to ensure you have a seat.
Suspense…all nominees were kept in suspense until the last part of the evening! Congratulations to all those who were nominated and those special five who were the Awards for Excellence recipients of 2011.
Thanks…to the sponsors (see the list at bottom of this section), planning team, award nominees, judges, those who nominated individuals and companies, and those that purchased tables and individual tickets. Because of the community at large the inaugural Spring Awards Gala was a success.
Participate…with the overwhelming success of the inaugural event we don’t want to wait to start planning the next Gala! If you are interested in helping plan the next Gala please email your full contact details to the .
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DAA Boston Symposium: The Evolution of Web Analytics: Multichannel and Predictive
Date: Tentatively May 23 from 1-5pm with the reception from 7-9pm
The DAA Symposium series is making its way across the country and coming to Boston in May. Announcements on dates, location, speakers will be hitting your inbox soon so keep an eye out!
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DAA Certification: Toronto Canada, April 27, 2011
Location: Sheraton Centre Toronto Hotel, Toronto, Canada
at eMetrics Marketing Optimization Summit
Date: April 27, 2011
Time: 2:30 – 5:00pm
Application: Application required in advance of exam
DAA Certification identifies those with exceptional mastery of web analytics Invest in yourself; become a Certified Web Analyst and experience how certification may enhance your career.
Eligibility
In order to be certified by DAA, web analysts must meet DAA’s examination, education and experience requirements. General requirements are a bachelor’s degree or global equivalent in addition to 3 years of web analytic experience and a passing score on the certification examination. Further detailed eligibility options are available online.
Knowledge Required
View the type of information you’ll need to know in order to pass the certification exam.
Apply to Write the Exam
Complete the online application. Upon completion you will be led to the payment form. Applications will be processed within two weeks of submitting the form and payment. Following processing, you will receive a confirmation letter by email.
Candidates that fail the exam will remain eligible to re-test for a fee of $99.00.
About the DAA Certified Web Analyst™ Designation
The Digital Analytics Association (DAA) Web Analyst Certification Program™ is a voluntary certification program. The certification does not reflect on the knowledge of any one product but on the analyst’s general ability to assist companies. The purpose of the program is to provide a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of and competency within the web analytics industry.
When you pass the CWA exam, you’ll receive a printed certificate, a pin to wear on your lapel and your name will be posted on the DAA website along with others who have set themselves apart from the rest of the WA community.
See the current DAA Certified Web Analysts™.
Questions?
Please review the Certification FAQ or submit any certification or application questions to the . We look forward to your participation on the 6th of April.
Act Now! Become a DAA Certified Web Analyst™.
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DAA Chapter Events
DAA Chicago Chapter Activities
On March 4th the DAA Chicago Chapter held a regional event entitled “How to Manage Effective Display Advertising”. For those who missed the event or would like to have a copy of the presentation for reference please feel free to download it.
The DAA Chicago Chapter is looking for companies willing to sponsor future regional events, for details please contact Chicago Chapter lead, .
Join the Chicago Chapter Facebook and/or LinkedIn Groups.
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DAA Base Camp Workshops in Toronto
Registration is open for DAA Base Camp Workshops taking place at the upcoming eMetrics Marketing Optimization Summit in Toronto.
DAA Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction to those considering the DAA/UBC Award of Achievement in Web Analytics online courses.
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Increase Your Knowledge and Networking by using DAA Discounts on Events
- April 11-15: Analytics & Conversion Week
- April 25-29: Social Media Week
- May 9-13: Search Engine Marketing & SEO Week
A new online series of intense, interactive and topically focused education weeks covering EVERY MAJOR ONLINE MARKETING DISCIPLINE. Featuring: Webcasts & Video Interviews, Interactive Q&A with Experts, Expert Speakers, B2C & B2B Dedicated Days, Up-to-date Resource Libraries, Interactive Forums and more! Web Analytics Focus Week starts April 11 - Did we mention registration is free?
Munchen, April 5-8, 2011
Toronto, April 26-29, 2011
Sydney, April 2011
London, May 2011
Paris, June 2011
Stockholm, September 2011
Washington, D.C., October 2011
As a DAA member, you will receive a 15% discount to the Summit, a value of up to $400.
The eMetrics Marketing Optimization Summit continues the industry dialogue by bringing together senior marketing executives, focused technologists, software and service vendors and members of the press to address the most pressing issue of our time: Making the most of what you already have.
Learn more and register today!
The DAA offers discounts for many other events as well, please watch your email and the website for opportunities coming your way.
Discount Codes
All discount codes for these and other events are available at Discounts for DAA Members.
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Journal Articles Available to Members
Articles from the Journal of Advertising Research, Marketing Science, and the Journal of Marketing Research are available to DAA Members. Read for your own use, or to review for others!
Read how to get access to the articles, and to volunteer to review them...
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Members – Get Involved, Change the Industry in DAA Committees and Special Interest Groups
For DAA to truly represent our industry, we need your active participation, the Committees and Special Interest Groups listed below represents your chance to get involved and change the industry.
Committees:
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