President’s Message: DAA Is Only Valuable if Members Get Engaged!
No, we don’t want you to marry fellow DAA members. Instead, you are probably familiar with the term “you only get out of it what you put into it.” That especially applies to associations like DAA. Throughout the first five years of its existence, DAA has relied on members to volunteer to create and maintain excellent member benefits. The hiring of our Executive Director, Mike Levin, has resulted in many new programs as well as ideas for additional member benefits. DAA continues to be dependent upon members to volunteer so that existing programs can be maintained and improved and new programs can be created and implemented. In short, DAA NEEDS YOU!
More importantly, you need DAA too! One of the most tangible benefits an individual can receive by participating in an association is the development of business skills. From project management skills, to the ability to work with diverse individuals from around the globe, to leadership skills and more, volunteering your time to help an association will help you in ways you probably have not connected with being a member of DAA.
There are many channels within DAA for you to hone your business skills while helping your association and industry. This newsletter includes a request from the DAA Education Committee for assistance with specific projects. Education is one of the key pillars of DAA and your help is needed to ensure that DAA is providing the courses and materials you need to advance your career. And there are many other committees which you can match your interests and skills as a volunteer. Find out about the other DAA committees. Then, contact and let him know how you want to become engaged.
The results are in for the annual DAA Outlook survey and you might be surprised to learn what the future holds for the industry! Is spending going to continue to decline, or is there hope on the horizon? Will viral marketing change the game, or will mobile media be the focus in 2011?
Get the answers to your most pressing business questions:
What social media measurement investments do you need to make?
How are others in your industry using web analytics to gain a competitive advantage?
What are they doing to deal with the challenges in today’s economy?
How do current trends stack up to last year’s survey results?
This is a DAA member only event. If you are not yet a DAA Member, join now to have access to this groundbreaking webcast.
“DAA is spreading the word about Digital Analytics”
A huge THANK YOU to Alex Langshur, Cardinal Path, and Matt Gellis, Keystone Solutions.
As part of its mission to promote awareness of digital analytics, the industry and the association, DAA has embarked on a campaign to speak at customer meetings. The association world represents one of the greatest opportunities to advance digital analytics because of the variety of companies that participate. DAA is a preferred speaker at these type of events because the presentations are generic and not commercialized for a specific company.
DAA has provided speakers at two recent association events. Matt Gellis, CEO and Founder of Keystone Solutions, a DAA corporate member spoke at the annual meeting of the Georgia Society of Association Executives in June and Alex Langshur, CEO of Publicinsite, which recently merged to form Cardinal Path, spoke at the New England Society of Association Executives Technology Conference last March. Both of them took time out of their busy schedules to prepare for and travel to the presentations and paid expenses out of their own pocket.
A huge thank you to Alex and Matt! DAA members are encouraged to assist with identifying additional speaking opportunities for DAA and anyone who would be willing to speak at these opportunities should contact .
DAA certification is a voluntary certification program based on web analysts’ knowledge and abilities. Eligible applicants must pass the DAA certification exam in order to be certified. Analysts will certify they are able to do the job with high level qualifications by achieving a passing exam score of 60% or above on the examination.
In order to ensure the security and integrity of the certification program, the exam will only be offered at proctored exam locations. Apply for certification and make payment on line. Candidates will receive a confirmation notice following submission of payment with complete details of how to schedule an exam appointment either by telephone or online and what to expect at the examination appointment.
Find answers to questions about DAA Web Analyst Certification such as eligibility and what you’ll need to know to become certified, in addition to the application and payment forms on the DAA website.
Education Committee is Looking for Member Volunteers
The DAA is in the process of updating existing educational offerings and creating new educational courses through the Education Committee. Members – now is the time to join the Education Committee and help make an impact to the overall Educational resources provided by the Association!
The Education Committee is seeking members to volunteer to be leads and liaisons. These are crucial positions that will require participating in a few telephone meetings per month, and having the bandwidth to tactically manage a project for a particular team. The Committee is looking for the following willing volunteers:
Project Lead – Existing Course Revisions
Project Lead – New Course/Webinar Development
Team Lead – Certification Enhancement/Growth
Education Team Coordination Lead
Sandra Elliott & Mark Ryan
Education Committee Co-Chairs
1st Google Analytics Conference in German Market
On September 29th, 2011 the first Google Analytics Conference will take place in Vienna, Austria in the beautiful scenery of Schoenbrunn Castle. It is the first event in the German speaking area. We have Keynotes from Google and local experts. DAA-Members get a 15% discount on the full price. The discount code is available on the members only discount page.
Join co-chairs Lee Isensee and Eric Feinberg in the journey to attract and retain members, create and convey member benefits, assist with the ideation and executive of member events, and support member communications.
The Media SIG was formed in August 2010 and participation is by invitation only.
Its mission is two-fold: To serve as an education source and act as an advocacy group advancing the understanding, best use and monetization of digital measurement and analytics within the media industry. This group delivers expertise within digital analytics helping media companies communicate needs and drive solutions within their organizations. We help media companies understand the human capital, product and services, and methodologies required to deliver superior analytics. We extend our voice to guide our vendors/suppliers to drive the delivery of products, services and the solutions most useful to our needs.
Join chair Tim Evans on The Public Sector Special Interest Group which is organized to be the primary resource for public, non-profit and academic organizations in the area of web analytics. It supports the development of innovative approaches for valuing the web and its contribution to the business objectives of public, non-profit and academic organizations.