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Executive Director Message: WAA to DAA – Members’ Assistance Needed
My presumption in writing this article is that anyone who reads it is already aware of the big announcement of WAA’s rebranding to DAA made at the March 2012 eMetrics in San Francisco. If not, please check out the DAA website and watch the video of the rebranding launch.
One of the reasons the WAA (at the time) Board of Directors believed the rebranding should be done is that the association, and its membership, had already gone beyond just the web and into the world of digital analytics. In making the decision to change the name, the hope from the DAA Board was that you, our members, would engage with us and provide your assistance in coming up with association programs to serve the entire digital analytics industry. The association needs members to be engaged in the expansion of activities including education, research, standards, certification, marketing, membership, special interest groups, and more.
How can you participate in the rebranding and contribute to your association?
- Send the Board, via me, your ideas and suggestions on new projects/activities the association should consider. What activities and programs do you want to see the DAA add in 2012? Which projects should we expand, and which have run their course? How can we best communicate with you? What areas should we focus on expanding? All your input is valuable and will contribute to making the DAA even better and more useful for you.
- Actively participate and get engaged in one of the DAA’s Committees and provide first hand assistance on existing projects and the creation of new ones.
See the list of all the DAA Committees and Special Interest Groups.
DAA needs and encourages your participation in the exciting rebranding and growth of the association. It is a proven concept that members who are engaged in their association receive a significantly higher ROI and greatly benefit over those who do not. The more you participate in DAA programs, the more you will like it!
The DAA Board and I look forward to having your engagement in this exciting and important change. Please let me know if you have any questions.
Mike Levin
DAA Executive Director
Last Chance – Submit Your DAA Board Nominations by Tonight’s Deadline!
Nominations for the upcoming DAA Board election are now open. If you would like to nominate yourself or someone else for a one of the 5 open spots on the DAA Board of Directors, send us your nomination before tonight’s deadline at 11:59pm EDT.
Who can be nominated?
The following criteria must be met for all Board nominees:
- Member in good standing (paid member) of the DAA
- 4 years industry experience as a practitioner, consultant, vendor, and/or educator in digital analytics
- Exemplifies leadership qualities by way of teaching, presenting, writing or dedicating volunteer time to the benefit of the digital analytics industries
- Ability to provide strategic direction relative to the expansion of the association into the full digital analytics industry
- Significant senior management experience from large enterprises and with previous board experience
- Provides an up to date resume that summarizes work and education history and provides authorization to edit and publish for review by members
- Provides a letter describing why they should be nominated and responds to nominee questions.
- Strong communication skills
- Proven managerial experience
- Is able to commit 10 hours per month to activities related to their role on the board and signs acknowledgement of Board Member roles and responsibilities
Want to know more?
Check out the handy Election Process Guide. If you still have questions, please feel free to contact DAA Headquarters.
Corporate Members – Update your Voting Rosters
Corporate Members: don’t forget that you can designate 20 voting members from your organization to vote on official DAA matters. Please contact Anne Powell if you want to review your voting member roster and make any changes prior to the start of the voting period on June 4, 2012.
DAA Symposiums: Learn and Network in Your Own Backyard
Join us for the first-ever DAA Atlanta Symposium. Explore the “Intersection of Insights, Technology and Technique” with some of the most influential digital analytics thought leaders and practitioners in the business. This half-day event will showcase how companies are leveraging technology and research to address various business challenges in their industry. Hear success stories, tactics, best practices, and new ideas that you can quickly leverage in your company. Don’t miss this premier learning and networking conference for digital analytics professionals!
Register now! DAA members can register at the member rate of $10. Non-members can register at a rate $50.
Get Certified! In-person testing will be available on Thursday, May 17 from 8:30 – 11:00 a.m. at the W Hotel Atlanta. Remember, if you are Corporate member, you receive up to 12 free exams per year – if you’d like more information about taking the exam, please contact the DAA Certification Administrator.
Thank You to our Sponsors: One Star
Thank You to our Sponsors: Partners
Just Announced: San Francisco Symposium, June 14
Save the Date for the inaugural San Francisco Bay Area Symposium, which will be held Thursday, June 14, from 12:30-7, at the Mission Bay Conference Center in San Francisco.
More details to come soon, but the content will focus on What’s Next? – The Future of Digital Analytics.
Register now!
Update Your Site with the New DAA Logo
Did you know that as a member of the DAA, you can promote your membership through your website, blog, and social media profiles? Let everyone know that you are a leader in the digital analytics industry!
If you are a Corporate member, please use this logo.
If you are a Professional, Emerging, or Academic member, please use this logo.
Don’t forget to give a quick review of the logo guidelines before posting.
New White Papers Available Now for Download
Are you looking to better understand your customers, improve your site performance, and squeeze maximum ROI from your marketing initiatives? Then, DAA Corporate Member E-Nor’s latest white paper is right up your alley. Download A 7-Step Analytics Reporting Framework and learn how you can achieve improved marketing performance by paying attention to these 7 simple tips.
Are you a Corporate member with best practices you’d like to share? Email Anne Powell to have your company’s white paper featured in next month’s newsletter.
Privacy concerns are top-of-mind across the globe, and finding a cross-border compliance solution for cookie-based web analytics activities should be on the agenda of every company doing business online. Download Global Compliance of Cookie-Based Web Analytics Activities to learn more about EU cookie regulations, US-based Do Not Track initiatives and other worldwide privacy initiatives in search of a series of steps to aid us in achieving global compliance.
Career News: The Chaos of Relocation
Did you know that nearly 25% of Corporate member IQ Workforce’s digital analytics placements involve some kind of relocation? This post talks about some of the issues that arise for professionals in this situation.
Want more?
What else do you want to know about developing your analytics career? Check out some of the resources at our Career Center or start your own discussion.
X Change LA and Berlin: Get Your Early Bird Discount Here!
Coming up in Berlin and LA, X Change is the premier conference for digital analytics professionals with its groundbreaking "all conversational" small group format. X Change offers an all business, peer-to-peer environment for deep-dives into cutting edge online measurement topics. DAA members are eligible for a $200 discount on either registration fee.
May 29-31, 2012 at the Scandic Berlin
Early registration ends May 18th, so don’t delay!
Register now!
September 10-13, 2012 at the Terranea Resort.
Early registration is now open – your DAA discount is good for $200 off the early bird price. Register now.
You may have what it takes to test and be certified in just days!
The DAA Web Analyst Certification Program™ is designed to identify not only analysts with broad domain knowledge, but also, and more importantly, analysts demonstrating a high level of analytical and problem solving ability across the entire web business spectrum. The certification exam covers the following key areas: Web Analytics for Site Optimization, Measuring Marketing Campaigns Online, and Creating and Managing the Analytical Business Culture. This differs from certificates that are earned by passing a test to determine you’ve retained course information.
Want to learn more? Check out the Certification FAQ.
Pass the exam to qualify your abilities as a Certified Web Analyst
Scheduled Paper & Pencil Exam Offerings:
- Atlanta, Georgia US – May 17, 8:30-11:00am
W Hotel Atlanta, prior to the DAA Atlanta Symposium
- San Francisco (Bay Area), California – June 14, 2012
Mission Bay Conference Center, San Francisco, prior to the DAA Symposium
Please note: Prior registration is required to test for certification.
Computer Based Examination:
Available in over 230 global locations, including a brand new testing option for analysts in the Copenhagen area.
This testing provides flexibility for the candidate to select a date to schedule an individual exam appointment. Computer based examination may be arranged weekdays throughout the year barring local holidays. The opportunity to schedule an appointment to test will be offered after the application has been processed by the DAA Certification Administrator.
How Will You Select the Location and Date for a Computer based Exam
To get signed up for a computer based exam a candidate will complete the DAA Certification Application form and select either a US Computer based Exam or International Computer based Exam on the application form.
Within approximately a week the application will be processed and the candidate will receive an email from the DAA Certification Administrator confirming eligibility to schedule an exam appointment.
Within two days following receipt of the DAA confirmation notice AMP will send information inviting the candidate to identify a preferred testing location from the list of AMP US or International exam centers , The message will also direct the candidate to choose multiple dates they could possibly test and submit the options to AMP so that AMP can coordinate the time and place a candidate wishes to test for certification. *DAA Certification invites eligible analysts to register for special location exams whether you will only test for certification or also participate in the event following the exam sitting.
Committee News and Updates
Marketing Committee Announces New Projects
Can’t make the regular meetings, but want to get involved? The Marketing Committee has some exciting projects that it is working on and would welcome your participation:
- Needs Assessment – Assessing goals of each DAA Committee and how the Marketing Committee can help promote their respective objectives
- Outlook Survey – Promoting and deploying the results of the DAA Outlook Survey to a wider audience
- New Brand Logo – Develop the plan by which the new logo will be created, and following the plan approval, project manage the creation of new logo
- DAA Site Audit – Assessing the DAA site and identifying opportunities to leverage and refresh new content
- Corporate Pitch – Reviewing the Corporate member pitch and finding ways to leverage the pitch in other DAA marketing vehicles
If you have interest in helping out on one of these projects, email Anne Powell to get synced up with the project owner. The Committee meets on the 2nd and 4th Thursdays of the month at 10:30 a.m. ET – let Anne know if you want to be added to the Committee roster.
Membership Committee – Next Meeting May 16th
In addition to leading the planning of the annual Awards of Excellence and Gala, the Membership Committee is also charged with coming up with new ways to engage with the DAA membership in order to provide you with more value. The Membership Committee currently meets on the 3rd Wednesday of each month at 10:00 a.m. EDT. Please join us for our next meeting on May 16. Contact Anne Powell for call-in details.
Research Committee – Next Meeting May 9th
Did you see the latest from the Research Committee study? If not, check out the Industry Compensation Scan that incorporates salary data with cost of living information across the U.S. Then, join us for our next meeting on May 9th at 3:00 p.m. EDT to learn how to get involved in more exciting research initiatives.
We also welcome your contributions to our Journal Review! Check out the newest review, Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases.
We encourage you to write your own reviews – for more information, email the Research Committee.
Are you a DAA member who also works for a media company? Are you looking to meet other analytics pros in order to learn and network with others in your industry? Then, consider joining the Media Special Interest Group (SIG)! Members must be approved in order to join, but it’s simple to request access to the group. Email Anne Powell to get started.
Calling all retailers! If you are you a DAA member who also works within the retail industry, the DAA is recruiting members for a new Special Interest Group to focus on the unique analytics needs and challenges of retail companies. If you would like to learn more, please email Mike Levin.
DAA Goes Local: Chapter News & Updates
Seattle Chapter News
Seattle Fall DAA Symposium
Please hold the date for the next Seattle Fall DAA Symposium – after the sold out event last year, you will want to reserve your space early for Wednesday, November 7, in Kodiak Auditorium in Microsoft Building 33 (same venue as last year). Please mark your calendars and stay tuned for more details.
Seattle Chapter Outreach
The Seattle chapter continues its active outreach efforts. Chris Harig, the outreach chair, is working with the Global Foundation for Children with Hearing Loss to help them optimize their online presence. Their website and blog are being instrumented and video content from their trips being uploaded to their site. Learn more about this wonderful organization.
In the works right now is the search for a big data project for a deserving org that we can help put together with a local sponsor. Please reach out with any suggestions!
Call for Participation: Dallas-area DAA Chapter
If you are located in the DFW area and would be interested in participating in a DAA Chapter, please email us and let us know!
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