DAA New York Symposium - April 23, 2012

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Data is the New Sexy

April 23, 2012
12:30pm Eastern
The Graduate Center, CUNY

If you couldn't attend the Symposium live, purchase the video recording from the event. If you attended the New York City Symposium and would like access to the video recording for free please contact the .

The inaugural DAA NY Symposium will be a half-day event exploring the multiple facets of how "Data is the New Sexy”. The event will showcase how data is becoming the critical focus of almost every angle of every industry: venture capital & private equity and the companies they invest in, careers, customer insights, media enhancement and beyond and how the NY environment is proving the crucible driving this growth. Key topics that will be covered:

The View from Silicon Alley: A Venture Capitalist’s view of the Evolution of Big Data
The Next Generation of Data in Business: A showcase of emerging companies & how they creatively use data to drive success for their clients
Women in Analytics…a rare specimen – how we can change that
When 1 + 1 doesn’t equal 2: Bridging the gap between digital traffic and dollars

Check back often for agenda, speaker and sponsor updates!

Agenda

Time	Topic
12:30 – 1:00	Registration/Exhibit Browsing
1:00 – 1:10	Welcome & DAA Remarks
1:10 – 1:15	Demandbase Sponsor Remarks Shari Johnston, Director of Demand Marketing, Demandbase
1:15 – 1:50	The View from Silicon Alley: A Venture Capitalist’s View of the Evolution of Big Data Geoff Judge, Partner, iNovia Capital
1:50 – 1:55	Ensighten Sponsor Remarks Josh Manion, CEO, Ensighten
1:55 – 3:15	The Next Generation of Data in Business: A Showcase of Emerging Companies & How They Creatively Use Data to Drive Success for Their Clients Measuring Brand Lift: A Real-Time Revolution Sean O’Neal, President, Vizu Corporation Social TV Advertising: The Super Bowl & Beyond Jack Flanagan, VP of Sales, Bluefin Labs Mixing Streams for Fun and Profit Tom Luczak, CTO & Co-Founder, Flow Search Corporation The Data Driven Newsroom of the Future Dennis Mortensen, CEO & Founder, Visual Revenue The Data That Matters in Digital Advertising Dax Hamman, Chief Revenue Officer, Chango Big Data and the Social Graph, Going Beyond Traditional Measurement Eric Wheeler, CEO, 33Across The Right Tweet at the Right Time: making sense of information flows in the age of social media Gilad Lotan, VP of Research and Development, SocialFlow
3:15 – 3:45	Networking Break and Exhibit Browsing
3:45 – 3:50	ObservePoint Sponsor Remarks Rob Seolas, Co-Founder, ObservePoint
3:50 – 4:25	Panel Discussion: Women In Analytics…a rare specimen Moderator: Melaine Fuentes, Senior Analytics Manager, Thrillist Panelists: Debs Balme, Associate Director, OgilvyOne Worldwide Shari Cleary, VP of Strategic Insights & Research, Viacom Entertainment Group, Viacom Media Networks Stephanie Fried, VP of Research Insights and Analytics, VEVO Rhoda Ingberman, Director of Analytics and Customer Insights, The Economist Group Cynthia Swensen, Senior Consultant, Proteus
4:25 – 4:30	Keystone Solutions Sponsor Remarks Matt Wright, CTO, Keystone Solutions
4:30 – 5:00	When 1 + 1 doesn’t equal 2: Bridging the gap between digital traffic and dollars Moderator: Scott Calise, Director of Digital Research, Viacom Media Networks Panelists: Blandon Casenave, VP of Digital Media, NBC Universal David Coletti, VP of Digital Media Research & Analytics, ESPN Raman Kia, Executive Director, Digital Strategy, Conde Nast Media Group Marta Kirsis, Director of Insights, Recyclebank
5:00 – 5:05	DAA NYC Chapter
5:05 – 5:10	Closing Remarks
5:15 – 7:00	Networking Reception and Exhibit Browsing