Alex is a Principal in Cognizant’s Analytics Practice. He has diversified career leveraging information management and emerging technologies to solve complex business problems. His core competencies include digital media analytics, marketing strategy, business performance measurement, business case development, and customer segmentation, and digital optimization. Prior to his current role, he was SVP of Strategy and Analysis at Digitas Health, drafted the business intelligence roadmap for an eCommerce startup and held consulting roles at KPMG and Coopers & Lybrand.
Gary Angel is President and CTO at Semphonic. He co-founded Semphonic and continues to lead and develop their industry-leading online measurement practice. With Gary at the helm, Semphonic continues to drive towards innovation and pioneering approaches in the digital analytics field. He is the recipient of the Digital Analytics Association's Award for Excellence as The Most Influential Industry Contributor.
Gary's background in CRM, survey analysis, database marketing and large-scale data mining and business-intelligence have helps keep Semphonic at the leading-edge of online measurement. He has spoken at countless conferences including the X Change Conference, SMX, AIM, EUCI, OMMA Global, eMetrics, Text Analytics World, the WAA Symposium and The Red Door Speaker Series. The X Change Web Analytics Conference - the industry's premier conference for web measurement professionals - is Gary's original concept and idea.
After graduating from Grinnell College in 2006 James worked in publishing for four years before pursuing his MBA at the University of Utah. During that time he became interested in Digital Analytics and his internship as a Web Analyst Intern with Comcast Interactive Media last summer steered him towards his current position as a Business Intelligence Analyst at Comcast Converged Products. Last fall, his team beat more than 80 other teams and won Adobe's Web Analytics Competition, securing a $15,000 prize after making site improvements for an outdoor retailer. James works on a team with three other analysts who are largely responsible for improving the UX on Comcast's set top boxes using big data.
With over 10 years of digital analytics experience, Joe Brown is currently the Director of Web Analytics at Lincoln Financial Group. As part of his work at Lincoln, Joe leads a team of analysts and is responsible for designing and implementing an enterprise digital analytic framework. Former employers include Cadient Group, where he grew a digital analytics consulting practice that provided services for healthcare companies such as Pfizer, Astra Zeneca, Novartis, Shire and J&J; as well as Ricoh (f.k.a. Ikon Office Solutions) and Comcast, where he practiced as an analyst and worked to implement each company's first tag-based web analytics platforms.
Len is the Director of Digital Audience & Product Development for Philly.com, an Interstate General Media LLC property. He is responsible for traffic development, acquisition and analysis for Philly.com (web and mobile) and mobile products through the use of SEO/SEM, social media, email marketing, syndication, etc., and for the continuous enhancement of these digital products through new development in the areas of content (partnerships), community and social tools, commerce, classifieds.
Len has been working in the digital media space for almost 20 years, transitioning and gaining insight and perspectives over that time from editorial-focused roles to UX and IA roles, and more recently to strategic and marketing focused roles.
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.
Many of these cross-industry experiences have led to the development of the Wharton Customer Analytics Initiative, a new research center that serves as a “matchmaker” between leading-edge academic researchers and top companies that depend on granular, customer-level data for key strategic decisions.
Professor Fader believes that marketing should not be viewed as a “soft” discipline, and he frequently works with different companies and industry associations to improve managerial perspectives in this regard. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences. He has won many awards for his teaching and research accomplishments.
Rebecca Campany is the director of online communications at the Brookings Institution in Washington, DC, a position she has held for the last five years. In her career she has crossed media, technology and industries. The one thing that has been a constant has been knowing how to build audiences and keep them engaged.
She has brought qualitative and quantitative data to bear while helping turn comic book geeks into ecommerce pros; developing online content strategy and marketing leadership for the TV program, America's Most Wanted; and establishing civilrights.org as a go-to source for information on civil rights issues.
Steve Meyer is Sr. Director of Data Science in Comcast's Video Services unit. At Comcast, Steve launched the first online addressable advertising platform, directed site optimization and multi-variant testing, and is currently focused on applying predictive analytics in the areas of content valuation and cross-platform viewing. Prior to Comcast, Steve managed business intelligence and database marketing for AAA Mid-Atlantic. He also was a key contributing member of the Cartographic Modeling Lab at Penn, and worked closely with the City of Philadelphia implementing GIS (mapping) solutions. Steve is a graduate of the University of Pennsylvania.
Aaron Maass, Managing Director, MaassMedia
With 14 years of online marketing industry experience, Aaron Maass is one of the early pioneers of tag-based web analytics. He co-founded and sold a website traffic tracking and reporting software service called SiteGauge to Kohlberg Kravis & Roberts in 2000, and has led web analytics initiatives in senior Internet marketing management roles at companies like KPMG, EF Language, Fidelity, DuPont and most recently Comcast, where he was head of e-commerce and web operations.
Aaron launched MaassMedia in 2008, where he works as Managing Director. He and his team help clients develop and implement improvements to their digital analytics capabilities that deliver measurable and immediate benefits to their bottom-line.
Aaron holds a B.A. from Cornell University, is certified in Google Analytics, Omniture and Six Sigma implementation and has been recognized for his achievements by the Digital Analytics Association (DAA), Interactive Media Council and Web Marketing Association. He also chairs the DAA Awards for Excellence Gala, teaches a course on digital analytics for the Online Marketing Institute and co-chairs the George S. Pepper Society Council of the Free Library of Philadelphia.
Heather has 12 years of experience in statistics and analytics across multiple industries including retail, direct mail, and pharmaceuticals. Her responsibilities at TrueAction include web and content focused digital analysis for GSI Commerce and TrueAction clients. She is a Certified Professional in Omniture SiteCatalyst and a SAS programmer. Heather has a MA in Economics from Duke University and a BS in Mathematical Sciences from Clemson University. She also has three preliminary patents on patient matching algorithms and a method for projecting prescription figures in restricted pharmacies.