The DAA is proud to have the support and participation of many significant players in the Digital Analytics industry. Learn more about our diverse premier corporate members below. Bold companies have Certified Web Analysts™!
New!Request services from participating Corporate member companies!
Adobe Systems, Inc. (Omniture BU)
Omniture provides hosted applications that help online businesses measure the effectiveness of their web sites and marketing initiatives, in order to improve their success and increase their ROI.
Omniture, Inc. is the pioneer of next-generation online analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest ASP based online analytics provider by revenue, and Omniture’s SiteCatalyst™ is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard.
For more information, visit http://www.omniture.com/.
Utilizing advanced advertising attribution technology, Adometry provides deeper insight into the overall performance and incremental ROI of online cross-channel marketing efforts. The world's largest advertisers and agencies use Adometry Attribute to optimize and guide their future marketing efforts. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions marketing touchpoints from online channels such as search, email, display and social media. In addition, it links offline data so that marketers can see the influence that TV, radio, and econometric or seasonal events have on their campaign. Adometry combines its scientifically proven methodology with a flexible and easy to implement solution that generates the most accurate and comprehensive results in the shortest amount of time.
"Cracking the customer code requires making the right offers at the right time to the right people through the right channels, essentially transforming an ocean of real-time data signals into right-time marketing.” - Pelin Thorogood, President and CEO, Anametrix.
Anametrix is a cloud-based, real-time, marketing analytics platform that transforms Big Data into actionable insights forright-time marketing. By collecting, analyzing and making sense out of data from virtually any engagement source, Anametrix enables clients to act on multichannel data to drive revenue and profitability.
The data explosion in social, mobile, digital and traditional media has created a whole new set of challenges for business. There's no longer a clear path to purchase in this multichannel world as consumers visit websites and brick-and-mortar stores; click ads; monitor their mobile phones for offers; research products and services online; and look for social mentions and recommendations. The volume and variety of the data on every aspect of the customer journey is so daunting that marketers often don't know which questions to ask – or how to do it in an efficient way to derive actionable insights.
Anametrix solves this challenge by presenting a holistic view of paid-, owned- and earned-media effectiveness to improve campaign results; lower acquisition costs, and expand customer lifetime value. The platform allows marketers to perform ad hoc analysis of consumer search and engagement patterns, demographics, social graphs and campaign activity, and correlate consumer response against corporate financial data. In addition to presenting real-time, cross-channel analytics dashboards and historical reporting, Anametrix delivers predictive analytics for easy forecasting. Armed with a deep understanding of their levers of change, marketers can reallocate their marketing mix to achieve the desired future.
Founded in 2010 by the trailblazing team behind WebSideStory, Anametrix has headquarters in San Diego, CA.
Learn more at http://www.anametrix.com/.
Apollo Group, Inc. is one of the world's largest private education providers and has been in the education business for more than 35 years. The Company offers innovative and distinctive educational programs and services both online and on-campus at the undergraduate, master's and doctoral levels through its subsidiaries: University of Phoenix, Apollo Global, Institute for Professional Development and College for Financial Planning. The Company's programs and services are provided in 40 states and the District of Columbia; Puerto Rico; Latin America; and Europe, as well as online throughout the world.
Learn more at http://www.apollogrp.edu/.
Arc Worldwide, Div of Leo Burnett
As the marketing services arm of Leo Burnett globally, Arc specializes in digital communications, direct & database marketing, promotions and shopper marketing.
For more information, visit http://www.arcww.com/.
AT Internet is an independent and trustworthy company that enables an integral analysis of websites, intranet and mobile sites. It has provided real time, Online Intelligence Solutions since 1995. Thanks to its technology and integrity, it has enabled Web Analytics to evolve into decision making solutions: Online Intelligence systems.
Its unique solution relies on a robust and reliable technological platform. By creating useful information, it facilitates the work of the different functions in your company to stay focused on performance. For more information, please visit atinternet.com. AT Internet was formerly known as XiTi.
For more information, visit http://www.atinternet.com/.
BitBang provides web analytics consulting services and solutions for companies looking to achieve success in their e-business initiatives. BitBang combines technology and methodology to communicate, learn and build strong online relationships. BitBang offers its vendor selection, analysis, implementation, business processes, reporting, configuration, testing and training expertise to organizations that recognize web analytics and customer experience management as a key factor for business success.
For more information visit, http://www.bitbang.it/ and http://www.webanalytics.it/.
You can also read our Web Analytics blog at http://blog.webanalytics.it/.
Blast Advanced Media
Blast Advanced Media is an analytics consultant helping mid- to large-size businesses customize their analytics solution to get straightforward, actionable insights they need to succeed. From custom implementation and training by certified experts, to seasoned performance analysis, Blast Advanced Media helps optimize analytics to improve your entire business - creating a culture of optmization for maximum marketing ROI. Reviewing your business goals, Blast Advanced Media helps you develop the right strategy and set up proper key performance indicators to track, measure, analyze and optimize all online initiatives across multiple marketing channels.
For more information visit, http://www.blastam.com/.
BrightTag is building a new technical foundation for the next generation of online marketing. The company helps marketers and web analysts make online data instantly useful in any web or mobile application while solving fundamental privacy, data quality and site performance challenges. Traditional methods of connecting websites to marketing and analytics services rely on individual tags and pixels that create silos of data. The BrightTag ONE™ integration platform redefines the way data is collected and shared, enabling sites and services to connect directly in real time. BrightTag’s clients include many of the world’s top brands and hundreds of online service providers continue to integrate their technology with BrightTag ONE. BrightTag was named by VentureWire and an independent board of review at Dow Jones as one of the 50 most innovative technology companies of 2011 and a member of the FASTech50.
For more information visit, http://www.brighttag.com/.
Brooks Bell is the only optimization firm focused exclusively on enterprise-level A/B split testing, targeting and optimization services. We help companies using enterprise-level testing platforms such as Adobe®Test™, Monetate and Optimizely to improve their on-site testing capabilities and scale their optimization practices. Our testing strategy results in a data-driven company culture, more clarity about your customer needs, better UX and higher conversion rates.
For more information, please visit our website at http://www.BrooksBell.com/.
Cardinal Path is one of the largest digital intelligence and measurement consulting firms in North America. Cardinal Path leverages its strategic partnerships with global leaders including Google and Adobe to provide its clients comprehensive consulting and global best practices in the fields of web analytics, usability testing, search engine marketing and optimization. In addition to consulting services, Cardinal Path also provides industry leading Google AdWords and Analytics training at venues throughout North America. The firm has offices in Phoenix, Boston, Chicago, San Francisco, Ottawa and Vancouver.
For more information, please visit: http://www.cardinalpath.com/.
Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world's leading companies build stronger businesses. Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. As one of the largest providers of Web analytics services, Cognizant is dedicated to helping clients strengthen their customer relationships by leveraging its technological expertise, industry intelligence and execution excellence. With a strong global talent pool, Cognizant offers a comprehensive portfolio of digital measurement and customer experience management solutions for the Web, mobile, and social channels which help clients understand, proactively anticipate and act upon online customer behavior. With over 50 delivery centers worldwide and 130,000 employees, Cognizant is ranked among the top performing and fastest growing companies in the world.
For more information, please visit http://www.cognizant.com/.
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.
For more information, please visit http://www.comcast.com/.
comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena. comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies.
For more information, please visit http://www.comScore.com/.
Dell Inc. (NASDAQ: DELL) listens to customers and delivers worldwide innovative technology, business solutions and services they trust and value.
For more information, visit http://www.dell.com/.
For more information visit http://www.demandbase.com/.
eClerx is the leading knowledge process outsourcing company providing middle and back office operational support, data management and analytics solutions to sales and marketing organizations of over 50 Global Fortune 500 and Internet Retailer 500 scale companies. With a particular focus on the burgeoning digital marketing universe and the industry’s largest offshore 3rd party digital analytics team, our clients are among the world’s leading Online Retail & Distribution, Software, High Tech and Industrial Manufacturing, Interactive Media and Entertainment and Travel & Leisure companies.
Incorporated in 2000, and public since 2007, we provide our clients with expertise in consulting, rigorous process work-flows, automation and improvement and robust outsourcing solutions to help reduce costs, drive actionable insights to lead fast-paced markets and correct long-standing process inefficiencies. With over 5,000 professionals across six delivery centers worldwide, no job is too large or complicated. Our corporate offices are based in New York, London, Silicon Valley, Seattle, Austin, Chicago, Dublin, Singapore and Dalian (China).
For more information, visit www.eclerx.com/sms.
Founded in 2006, The Encima Group is a premier services and solutions organization focused on enabling our clients' success through Analytics, Business Intelligence, and Operations excellence. Our clients benefit from our Multi-Channel perspective, including deep industry expertise in Digital Analytics and Digital Operations.
For more information, visit www.encimagroup.com.
E-Nor is a digital marketing analytics & optimization firm founded in 2002 that assists businesses including Fortune 500 and Fortune 25 companies. E-Nor’s team focuses on practical and results-driven strategies that encompass the entire digital eco-system. E-Nor consultants provide guidance in a wide variety of areas including:
- Educating businesses about web analytics and marketing optimization
- Planning and implementing marketing optimization strategies
- Providing stakeholders with actionable insights for positive impact
E-Nor has several professional designations including Google Analytics & Google Website Optimizer Certified Partner.
For more information, visit http://www.e-nor.com/.
Ensighten was founded in 2009 to solve the growing problems of online data collection. As the use of tracking tags and web analytics tools increased, so did the challenges of implementing, customizing and changing those tags. Ensighten has stepped up to provide organizations with a flexible and secure way to manage their tags, removing the burdens of resource and time expenditures and empowering marketers, web analytics specialists and IT staff to take control of their tags. With its patent-pending technology and team of innovative leaders, Ensighten is leading the way to a streamlined, stress-free tagging future.
For more information, visit http://www.ensighten.com/.
Expedia delivers consumers everything they need for researching, planning, and purchasing a whole trip. The company provides direct access to one of the broadest selections of travel products and services through its North American Web site, localized versions throughout Europe, and extensive partnerships in Asia. Serving many different consumer segments – from families booking a summer vacation to individuals arranging a quick weekend getaway, Expedia provides travelers with the ability to research, plan, and book their comprehensive travel needs. Expedia-branded Web sites feature airline tickets, hotel reservations, car rental, cruises, and many other in-destination services from a broad selection of partners.
FedEx (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. We offer integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires our more than 290,000 employees and contractors to remain absolutely, positively focused on safety, the highest ethical and professional standards and the needs of their customers and communities.
At FedEx, we recognize that our impact is greater than the services we provide. We are committed to being a great place to work, a thoughtful steward of the environment and a caring citizen in the communities where we live and work. We are passionate about sustainably connecting people and places and improving the quality of life around the world.
For more information, go to fedex.com.
Large or small, public or private, no company can exist without satisfying its customers. Helping our customers deliver even greater satisfaction to their customers is our passion at ForeSee Results. We have collected 58 million Voice of Customer responses (completed surveys) to date and have over 1000 measurement implementations in place. Raising the satisfaction bar starts with rigorous measurement. You won't find another company that measures customer satisfaction as accurately as we do. That's because we deploy our surveys and online tools using the widely respected American Customer Satisfaction Index methodology. Headquartered in Ann Arbor, Michigan, ForeSee Results was founded in 2001 and has grown to a team of more than 200 professionals, including research analysts, usability auditors, and technical specialists. We continually strive to offer our customers in North America, and around the world, the industry's most innovative and integrated set of customer satisfaction analytic tools.
For more information, visit http://www.foreseeresults.com/.
Foviance is a cross-channel customer experience consultancy to the world's leading brands. Specialists in usability, accessibility, web analytics and user research consulting, we help our clients deliver a seamless customer experience across websites, telephone, TV and print. Foviance’s analytical division works with clients to optimise business performance; consulting in measurement strategy development, web technology implementation, data analysis and statistical modelling, customer insight and voice of the customer programmes.
For more information, visit http://www.foreseeresults.com/.
Google entered the web analytics space with the goal of improving the internet for everyone by getting web analytics data into the hands of site owners and marketers throughout the world. Hundreds of thousands of sites now run Google Analytics, including some of the largest sites on the web.
Google Analytics has the enterprise level capabilities you'd expect from a high end web analytics offering, and also provides time-saving integration with AdWords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well. Free support is available in all languages we support, and paid professional services are available through our many Google Analytics Authorized Consultants.
For more information, visit http://www.google.com/analytics/.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.
IBM marketing solutions provide an end-to-end, integrated set of capabilities designed exclusively for the needs of marketing organizations by integrating and streamlining all aspects of online and offline marketing.
IBM’s marketing solutions empower organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. IBM’s proven and comprehensive offerings are giving over 2,500 organizations around the world the power and flexibility required to provide their customers and prospects with what they expect today – a consistent and relevant brand experience across all channels.
Visit ibm.com/software/marketing-solutions for more information.
Inspire Synergy Limited
Optimize Your Web and Exploit Potential Markets. Inspire Synergy is passionately providing web marketing strategy, design and web application development to achieve remarkable success online. Inspire Synergy is based in Hong Kong.
For more information visit http://www.inspiresynergy.com/.
Intellignos is an interactive marketing optimization company that specializes in improving ROI using unique Research & Analytics practices and tools, and provides support to businesses that need to reach real impact on their marketing goals.
Our Online Research services allow companies to better understand the behaviors, attitudes and preferences of online consumers, in order to improve their marketing efforts and strategies.
In addition, our Web Analytics solutions allow companies to gain relevant and insightful information to help decision making, and improve conversion by generating more engagements, leads, subscriptions and sales.
For more information, visit http://www.intellignos.com/.
By helping our clients understand who is coming to their online channel, for what reasons, and how well they are able to complete their tasks, iPerceptions is providing tactical and strategic decision support that is changing the way many of the world’s leading companies are doing business online. Our free tool, 4Q, and enterprise solution, the webValidator, turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers.
For more information, visit http://www.4qsurvey.com/ or http://www.iperceptions.com/ .
IQ Workforce is the leading staffing company for the global digital measurement community. They deliver hard-to-find talent across the spectrum of digital measurement, from site analytics to optimization & testing, social, mobile, display and search analysis. Offerings include: contract, contract-to-hire, full-time placement and recruitment outsourcing.
For more information, visit http://www.iqworkforce.com/.
Caring for the world, one person at a time, inspires and unites the people of Johnson & Johnson. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Our approximately 128,000 employees at more than 250 Johnson & Johnson operating companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.
For more information, visit http://www.jandj.com/.
Keystone Solutions is the leading provider of actionable digital analytics solutions to enterprise brands. Keystone Solutions is a full-service digital consultancy providing specialized vendor-neutral solutions including:
- Advanced digital intelligence & insight services
- Deep execution in critical digital analytics disciplines, including AB & MVT Testing, multi channel analytics
- Emerging digital marketing integration
Keystone Solutions has over 10 years of experience providing leading analytics strategy and execution to premier digital brands.
For more information, visit http://www.keystonesolutions.com/.
LunaMetrics is a digital marketing consultancy helping enterprise level businesses discover and act upon metrics that matter. We offer training and consulting services in Google Analytics, Google AdWords, SEO, and Social Media.
For more information, visit http://www.LunaMetrics.com/.
Microsoft: Founded in 1975, Microsoft (Nasdaq "MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Founded in 2004, Nabler has swiftly grown into a full-service, new-age, digital analytics company. With over 6 years of extensive experience in web analytics, our expert analysts help some of the top 500 global brands to analyze digital data, allowing them to make smarter, data driven, marketing strategies. Services include site analytics, campaign reporting, implementation, social-media analytics and software services for custom WA solutions. Nabler is based in Bangalore, India.
For more information, visit http://www.nabler.com/.
Nebo is a human-centered interactive agency. We believe that great work comes from understanding the needs, wants and perceptions of your audience. This human-centered approach informs everything we do. With expertise in interactive marketing strategy, web design, user experience, search engine optimization, pay per click management, conversion rate optimization and content management systems, Nebo has helped its clients achieve their digital goals.
visit http://www.neboagency.com for more information.
ObservePoint is committed to improving online measurement data and enabling companies to have confidence in their data-driven decisions. With SiteAudit, the most robust web analytics tag auditing solution ever made, web analysts finally have the power to fully automate their web analytics implementation quality assurance. ObservePoint tells analysts when their implementation needs repair. ObservePoint – Trust your data.
For more information, visit http://www.observepoint.com/.
OMD is a leading global full-service media planning and buying company with a broad range of capabilities serving clients in over 140 offices in 80 countries. It is among the largest media networks in all regions of the world, providing 15,000 client brands worldwide a full complement of media and communications resources. In addition to local country offices, OMD operates regional "hubs" in New York, London and Singapore.
For more information, visit http://www.omd.com/.
Optimizely is a world-class website optimization platform, providing A/B and multivariate testing that is incredibly powerful and easy-to-use. Optimizely enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic, gather immediate results, and start achieving goals. Over 3,500 enterprises have adopted Optimizely, including Starbucks, Disney, Salesforce, eBay, Weather.com, Demand Media, and Crate & Barrel. A staggering 190,000+ experiments have been run on the Optimizely platform and the number is growing rapidly, as more individuals and businesses alike realize the power of data-driven decision-making.
For more information, visit http://www.optimizely.com/.
Pointmarc, founded in 2006, is a digital analytics and management consultancy. We empower companies with world-class best practices to drive revenue and maximize the impact of their digital presence and efforts. Our team of certified experts and analysts deliver solutions for managing testing/targeting/segmentation process, analytics solution design, data visualization, performance measurement, and marketing operations. Our work enables our clients to focus on the right data and make actionable business decisions. Pointmarc is technology agnostic, helping companies of all sizes to define and validate their business objectives in order to design, implement, optimize and operationalize the measurement technologies that they’ve invested in. Pointmarc works with some of the most dynamic and innovative companies on the planet and we are proud and grateful for the trust our clients have put in us. These include clients such as Microsoft, Disney, Rhapsody, Yahoo and Expedia amongst others.
Get to know us and the power behind technology + data and your business. Visit http://www.pointmarc.com/.
POSSIBLE is a digital agency focused on creating great work that delivers measurable business results. The agency specializes in award-winning creative, technology, ideas & insights, performance marketing and interactive touch. On paper, POSSIBLE is 32 offices in 14 countries around the globe. In action, they are 1500 people united by a drive to create compelling work. Clients include Barclays, Comcast, The Bill & Melinda Gates Foundation, Procter & Gamble, Microsoft, Mazda and Starwood Hotels and Resorts Worldwide. POSSIBLE is part of WPP Digital.
For more information, visit http://www.POSSIBLE.com/.
Predicta is a Brazil-based online communications intelligence company. Our proposal is achieved through the use of proprietary technology for online campaign management/tracking, web analytics and behavioral analyses, behavioral targeting and segmented publisher-side adserver strategies. Clients include prestigious advertising agencies such as JWT, BBDO, DDB, and Ogilvy, and world renown brands such as Volkswagen, McDonald’s, Citibank, Intel, Coca-Cola and American Express.
For more information visit http://www.predicta.com.br/.
Resolute Digital is a digital agency formed by industry veterans Brian McNamee, Ben Sanders, Daniel Savage, and Jarod Caporino. We help brands more intelligently engage their customers through four disciplines: Digital Strategy, Design & Development, Media Buying and Analytics. With an engineering team in our NYC offices, we have a strong record of delivering cutting edge multi-platform experiences on time and within budget. Resolute Digital is a Google Analytics and AdWords Certified Partner as well as one of only a handful of Google Premium Authorized Resellers.
SAS Web Analytics
SAS Online Analytics solutions turn web data into key metrics specific to your business, enabling you to determine the success of your online operations from both a customer and channel perspective. Using online analytical data, organizations can proactively refine overall business strategies in order to drive profitable revenue growth. SAS is the world's leader in business analytics software, delivering the breakthrough technology you need to transform the way you do business. SAS provides an integrated process for analyzing data from every customer touchpoint and gaining the predictive power to drive change at every level. SAS Customer Intelligence provides the vital knowledge needed to help organizations build a marketing-ready enterprise and create a sustainable competitive advantage.
For more information, visit http://www.sas.com/software/customer-intelligence/.
Semphonic is the world’s largest independent Web analytics consultancy, with headquarters in San Francisco and offices in Boston, New York, Washington, DC and Portland, OR. Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their web channel. Clients include American Express, Charles Schwab, National Cancer Institute, Nokia, Genentech and Charles Schwab. Semphonic is also the driving force behind the premier web analytics conference, X Change.
For more information, visit http://www.semphonic.com/.
With more than 250,000 active users, ShinyStat is Italy's leading web analytics platform. Distributed by Shiny, the Internet company started in 1994 at the University Campus of Savona, ShinyStat was developed to provide the most effective real-time website traffic metric tools. ShinyStat is focussed on the integration of e-commerce and search-engine positioning, providing a comprehensive tool suited to enhance the effectiveness of the most demanding e-business activities.
For more information, visit http://www.shinystat.com/.
SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies.
For more information, visit http://www.sitespect.com/ or call 617-859-1900.
Stratigent offers companies a complete array of customized web analytics services including vendor selection, configuration, testing, analysis, and training. Our dynamic consultants pursue the highest levels of integrity, quality and professionalism in providing superior technical and business recommendations. Our strong relationships with leading solutions allow our consultants to stay abreast of the industry and provide cutting edge guidance.
For more information, visit http://www.stratigent.com/.
TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With TagMan, clients can efficiently manage and unify tag-based technologies to produce one independent stream of clean marketing data from all channels. Marketers use powerful business intelligence charts to visualize and analyze the full customer journey and sync their Marketing Experience Data into various systems including CRMs, bid-management and order fulfilment systems. More than 250 enterprise websites across all major industries including Travel, Leisure & Hospitality, Fashion Apparel, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for achieving dramatic marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Kellogg’s, The Body Shop, Air New Zealand, and Vodafone.
Find out more at http://www.TagMan.com/.
Tealium is the leading provider of enterprise tag management solutions, serving some of the most demanding clients worldwide. Tealium can be implemented in days instead of weeks or months, reducing tagging costs for organizations. Through the Tealium Tag Management Console, business users can manage their tag implementations in a simple drag-and-drop interface, without further taxing their IT department. Tealium’s solutions lets customers save on IT costs, while improving their analytics, their digital marketing deployments and the performance of their web site.
For more information about Tealium and its solutions, visit: http://www.tealium.com/ or follow the company on Twitter.
Trakken is one of the leading consulting companies in Germany. Founded by two ex-Google employees, Trakken focuses on Web Analytics and Conversion Optimization. As a Google Analytics Certified Partner, an Adobe Business Partner, an AT Internet Partner, and Webtrekk Partner, Trakken is well-established in the online marketing area and has consulted many large international clients across all kinds of industries. As part of its web analytics practice area, Trakken provides a variety of services, including: KPI definition, tool evaluation, tool implementation and web analysis. Trakken offers conversion optimization as a full-service approach, with concept, design, development, testing and interpretation all conducted by Trakken.
For more information, visit http://www.trakken.de/.
Turner Broadcasting System, Inc.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com; TBS, TNT, Turner Classic Movies, truTV, Peachtree TV and Turner Sports; and Cartoon Network, Boomerang and Adult Swim. Turner is based in Atlanta, Georgia, and reaches consumers in some 200 countries and territories.
Viacom Media Networks
Viacom connects with our diverse audiences everywhere they are. As a leading global entertainment content company, we know what our viewers want and proudly deliver it across the globe through television, motion pictures and a wide range of digital media. Media networks includes favorites like BET, MTV, VH1, Nickelodeon, Nick at Nite, COMEDY CENTRAL, Centric, CMT, Spike TV, TV Land, Logo and approximately 160 networks around the world. In addition, digital assets such as Neopets, Addicting Games, BET.com and Quizilla offer compelling and interactive content, providing an even deeper connection with our devoted and focused demographics. Paramount Pictures Corporation offers audiences access to a huge library of top films through brands like Paramount Pictures, Paramount Vantage, MTV Films, Nickelodeon Movies and Paramount Home Entertainment. Fueled by our world-class brands, Viacom serves an ever-growing population of kids, tweens, teens and adults who want their favorite media and entertainment, 24/7.
To lean more, please visit http://www.viacom.com/.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
Visual IQ can be reached at firstname.lastname@example.org or by visiting http://www.visualiq.com/.
Web Analytics Demystified
LunaMetrics is a digital marketing consultancy helping enterprise level businesses discover and act upon metrics that matter. We offer training and consulting services in Google Analytics, Google AdWords, SEO, and Social Media.
For more information about Web Analytics Demystified, please visit http://www.webanalyticsdemystified.com/.
Webtrekk offers the fastest real time segmentation on the market today. The Q3 ASP software offers a technically advanced enterprise level analytics solution that performs all queries in real time on raw data; this means that (unlike other web analytics tools) our robust technology enables any query on any past data right away without requiring pre-determined filters; thus, instant, on-the-fly correlation between multiple variables. Not aggregate data but data drill-down capabilities to each unique visitor. Made for merchants that require robust content analysis, scenario analysis, profile mining, onsite search, multi-site analytics, graphical click stream analysis, and promotional effectiveness. Each user can set their own parameters and create their own unique reports, alarms, web heat maps, and overlay views, so that large amounts of data are presented in an easily understandable format for immediate and accurate marketing decisions based on comparing all forms of disparate variables in any time frame. Drag and drop technology means that users do not require training in order to make their own unique reports. In addition, the leveraging of the actual raw data in real time ensures that our web analytics tool is future-proof; i.e. any new reports, views, or scenario analysis you may want to make in the future can easily be done since all queries can be made on-the-fly.
For more information, visit http://www.webtrekk.com/.
Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements.
For more information, visit http://www.webtrends.com/.
Yahoo! Web Analytics is a powerful and highly customizable, real-time analytics solution that tracks activity on your website, then provides you with data interpretation tools that help you understand it all.
For more information, visit http://www.analytics.yahoo.com/.