As part of the Web Analytics Job Profile and Compensation Study conducted in March 2008, the DAA Research committee included questions to quantify the magnitude of the retention problem for web analysts and to identify factors that influenced job mobility of web analysts.

In March 2008, 10% of respondents said they are actively looking for another position and another 13% reported they recently changed employers. A quarter of the respondents were not likely to change their employer. Roughly 50% were not active, but would consider a new position.

One factor strongly correlated with respondent’s likelihood of actively looking or staying was their perception of whether they were making a difference. Respondents who felt they were making a difference were significantly less likely to be actively looking. This factor had a stronger influence than compensation alone.

The web analytics community is largely satisfied with their careers, the web analytics profession, and their work environment. Less than half the respondents felt satisfied with current development opportunities.

This study extends the web analytics job profiles to include web analyst satisfaction data and data on job mobility.

Web Analyst Professional Mobility Report (pdf)