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Digital Analytics Self Assessment - New and Improved!
Hiring Simplified - Introducing the New Digital Analytics Job Descriptions
Learn More About DAA Sponsorship Opportunities
DAA has a variety of benefit-rich sponsorship opportunities to help you reach a targeted audience of digital analytics professionals. Our members are decision makers and influencers in this important and growing space.
As a DAA member, you’ll have access to resources, industry thought leaders, and tools that will better prepare you to understand, manage, and act on your Big Data. An Individual Membership is the first step in developing yourself as a leader in the Digital Analytics profession. [More]
Interested in your entire company having a membership? [More]
The science of analysis using data to understand historical patterns with an eye to improving performance and predicting the future. The analysis of digital data refers to information collected in interactive channels (online, mobile, social, etc.). Digital Analytics has become an integral part of core business strategies and maintaining a competitive edge. Digital data started the Big Data meme as it heralded the onslaught of Volume, Variety and Velocity, opening the door to new types of correlative discovery much wider. Digital Analytics is a moving target of innovation and exploration. That's what makes it fascinating.