Join the DAA

Join the DAA

As a DAA member, you’ll have access to resources, industry thought leaders, and tools that will better prepare you to understand, manage, and act on your Big Data. A $199 membership is the first step in developing yourself as a leader in the Digital Analytics profession. [More]

Gain Insights at DAA Symposia

DAA Symposia are a unique opportunity to gain invaluable perspective, insight, and best practices from digital analytics trailblazers. Learn how analysts at some of the world’s leading organizations are collecting, storing, examining, and acting upon data. This professional development and networking event is hosted several times a year and located around the country - there is likely one near you soon! [More]

Video Library

As a DAA member, you have access to videos of cutting edge presentations by industry leaders. An invaluable membership benefit, these videos provide footage at past symposia and feature presentations from top digital analytics professionals around the world. This is your chance to catch up on digital analytics best practices and gain valuable insights. [More]

What is Digital Analytics?

The science of analysis using data to understand historical patterns with an eye to improving performance and predicting the future. The analysis of digital data refers to information collected in interactive channels (online, mobile, social, etc.). Digital Analytics has become an integral part of core business strategies and maintaining a competitive edge. Digital data started the Big Data meme as it heralded the onslaught of Volume, Variety and Velocity, opening the door to new types of correlative discovery much wider. Digital Analytics is a moving target of innovation and exploration. That's what makes it fascinating.