• Learn How Cognitive Insights Help Deliver Personalized Journeys

  • Get the 2016 DAA Compensation Survey Report.

  • Digital Analytics Self Assessment - New and Improved!

  • Hiring Simplified - Introducing the New Digital Analytics Job Descriptions

  • Learn More About DAA Sponsorship Opportunities

Join the DAA

Join the DAA

As a DAA member, you’ll have access to resources, industry thought leaders, and tools that will better prepare you to understand, manage, and act on your Big Data. An Individual Membership is the first step in developing yourself as a leader in the Digital Analytics profession. [More]

Interested in your entire company having a membership? [More]

Industry Compensation Report

Digital Analytics Industry Compensation Report

The results for the 2016 Digital Analytics Industry Compensation Study are here, and it’s time to find out what your colleagues have to say about their compensation. Sponsored by Google, the 2016 Digital Analytics Industry Compensation Report is based on data submitted by more than 730 digital analytics professionals in November 2016. Get the Compensation Report Here.


What is Digital Analytics?

The science of analysis using data to understand historical patterns with an eye to improving performance and predicting the future. The analysis of digital data refers to information collected in interactive channels (online, mobile, social, etc.). Digital Analytics has become an integral part of core business strategies and maintaining a competitive edge. Digital data started the Big Data meme as it heralded the onslaught of Volume, Variety and Velocity, opening the door to new types of correlative discovery much wider. Digital Analytics is a moving target of innovation and exploration. That's what makes it fascinating.