The Digital Analytics Association Social Media Measurement Special Interest Group (SIG) was formed in May 2011. Participation is open.

Mission Statement:

The Social Media Measurement SIG's primary objective is to provide a "home-base" in the DAA for social media practitioners and create a bridge between web analysts and social media analysts.

The Social Media Measurement SIG will help social media practitioners understand the value of Digital Analytics by putting it into context related to their work. The SIG will advance social media analytics to better inform business decisions buy understanding audience actions and patterns.

Conversely, social media analysts will provide more traditional web analysts with new voices and perspectives on analytics. This will benefit the understanding of (and extension into) "digital" analytics for the established base of traditional web analytics members.

Objectives:

The Social Media Measurement SIG will facilitate discussion, documentation and thought-leadership. It will bring together the established best-practices and methodological rigor of web-analytics with the innovative perspectives social media measurement has developed around valuing and evaluating all aspects of the consumers'/users' engagement.

Activities:

The Social Media Measurement SIG needs support with the following activities:

1. Social KPI documentation including integration points with other digital channel KPIs. Clear examples/case of the business applicability of KPIs including industry-specific KPIs.
2. Definition of how social media objectives and KPIs can be integrated with other metrics (web metrics, CRM and support system data, sales data, mobile data, consumer insights, etc.), as a part of an integrated digital analytics structure.
3. Additional special project for smaller groups.

Participation:

The DAA Social Media Measurement Special Interest Group will meet primarily via phone at various times throughout the year. In-person meetings will be scheduled when possible.

Get involved, like us on Facebook and join us in our group on LinkedIn and to participate.

Chair: Scot Wheeler