In order to participate, you will need to register for future championships. You must be a DAA Member to participate. We will be sending out login information for the Google Analytics, Yahoo! Analytics and WebTrends accounts starting November 1st (or in 48 hours if you register after November 1st). Use your preferred vendor or look into each tool in turn. They are all terrific, but then again, so are you! So be prepared to bring your best insights to the game.
The DAA is hosting a Web Analytics Championship where Web Analysts will be able to review the site and traffic data for webanalyticsassociation.org. Analysts can submit their analytics reports, insights and observations about the site to the DAA, where the most insightful presentations will win prizes!
The WA Championship will run from November 1st through December 1st, 2009. The login details to all the web analytics application accounts will be sent upon registration.
DAA Members Only may participate in the WA Championship.
Frequently Asked Questions
- Why is the DAA having the Championship?
- How long does the contest last?
- Who can participate?
- What are the prizes?
- Which tools are being used?
- What if I have never used these tools before?
- Who are the judges?
- How will our submissions be judged?
- How do I submit my entry paper for the competition?
- What is the deadline for entry submissions?
- What are the goals for the website?
- Who should I contact if I have any questions or concerns?
Why is the DAA having the Championship?
Our intention is to create an opportunity where Web Analysts can interact and share their professional knowledge with their fellow analysts in the Web Analytics community. As part of our efforts to promote the Web Analytics field, the DAA choose to launch the Web Analytics Championship on the official DAA Web site. We believe that this will be a wonderful opportunity for Web Analysts to have some "analytical fun”, share their knowledge and if you are really good, win prizes!
How long does the contest last?
DAA members will have 4 weeks total to analyze the site and submit their insights regarding how to improve the Web site. Starting November 1st with the submission deadline of December 1st.
Who can participate?
Only DAA members may register to the championship and win.
What are the prizes?
The first prize will be an eMetrics Marketing Optimization Summit – the Official Summit of the DAA – pass and there will also be three (3) trophies so our winners can astound their peers and friends with physical proof of their analytics prowess.
All winners will be announced in our monthly newsletter and on our website.
Also the top winner will have the right to include a special "DAA champion” badge to his/her website or blog; and there will also be a "Top 5 Web Analyst” badge. We will provide the Top 5 winners a place to upload their analysis to the DAA website in case they wish and link back to their website or blog.
Which tools are being used?
This year we have Google Analytics, WebTrends and Yahoo! Analytics as the available tools. Much thanks to these vendors for making their tools available for the contest and providing support to our team.
What if I have never used these tools before?
The Championship will give you an opportunity to use these new tools and also apply your Web Analytics knowledge and experience. As analysts, we know that it’s not only about the tools, but also about the methodology, analysis and insights.
Who are the judges?
The submissions will be judged by some of the best Web Analysts in the industry and their illustrious names are: Jennifer Veesenmeyer, Wandering Dave Rhee, Stéphane Hamel and Judah Phillips.
Jennifer Veesenmeyer, VP of Analytics, Stratigent
Jennifer is the VP of Analytics at Stratigent, where she helps companies transform the way they use data through strategic roadmaps, actionable KPIs, meaningful reports, dynamic dashboards, and more. As a thought leader on the topic of meaningful reports, Jennifer has presented at numerous industry events such as the eMetrics Summit, Online Marketing Summit and OMMA Global. She has been an instructor for DAA Base Camp, Online Marketing Institute and Web Manager University. However, she is probably best known for her Pimp Your Reports workshops. Follow her on Twitter @pimpyourreports.
Judah Phillips, Senior Director, Global Site Analytics for Monster Worldwide
Judah is responsible for developing the processes, people, and infrastructure for generating actionable insights on user behavior from the web data for Monster's global properties. Prior to Monster, Judah was the Director of Web Analytics at Reed Business - a global provider of information products and services. He has held various other positions during his career in Internet and software technology. Judah has been a contributing member of industry organizations such as the Interactive Advertising Bureau (IAB) and the Digital Analytics Association (DAA). He also blogs on Web Analytics Demystified, writes a monthly column for MediaPost's Metrics Insider, and has hosted the Boston Web Analytics Wednesday since 2006. A speaker at industry events, such as eMetrics, X Change, OMMA Metrics, and AdobeMAX, Judah has been quoted or interviewed numerous times in a wide range of media, such as BusinessWeek and MarketingSherpa. He holds an MBA and MS.
Stéphane Hamel, Consultant, Entrepreneur, Educator, Immeria.net
Stéphane is a leading voice for online analytics, helping businesses understand the value of performance measurement and process optimization. With over twenty years of experience, most spent developing web sites and online strategies, he received the Digital Analytics Association Leadership and Technical Excellence Recognition, a frequent speaker at the eMetrics Marketing Optimization Summit and other conferences, he is also lecturing the 'Award of Achievement in Web Analytics' and 'Introduction du Business Analysis' classes at the University of British Columbia. Stéphane completed a Master in Business Administration specializing in eBusiness at Laval University (Québec City) and is involved in various research & development activities with the prime focus of making online analytics easier: creator of the popular Web Analytics Solution Profiler tool and concepts such as 'Just-In-Time Tagging' and the 'Web Analytics Maturity Model'. Involved in various professional and educational activities, he is also a member of the 'International Institute of Business Analysis' and on the board of directors and treasurer of the Digital Analytics Association. More about Stéphane on his website Immeria.net.
"Wandering" Dave Rhee
"Wandering" Dave Rhee is the primary moderator for the Web Analytics Forum, helping over 6200 global professionals exchange best practices under the auspices of the Digital Analytics Association. His personal analytics experience includes work on the client, consultant, and agency sides, drawing on his deep experience in technology strategy consulting, network engineering, investment management, broadcast television news software, and education to solve complex, cross-domain business problems.
How will our submissions be judged?
We are interested in insights. How people can extract value from web data. The analysis that brings the highest value wins.
How do I submit my entry paper for the competition?
"Insight submissions” should be limited to 2 pages (including graphs) with the font being no smaller than 12pt. The DAA will not be providing the goals of the Web site or any additional information, other than that which is coded into the analytics.
Participants must develop the entire analysis; the insights should match the objectives proposed by the participant. Submissions should be sent to the .
What is the deadline for entry submissions?
Submissions will be accepted no later than December 1st, 23:59pm PST.
What are the goals for the website?
The goals specific to this championship are available through the Yahoo! Forum files.
Who should I contact if I have any questions or concerns?
Please contact the Championship Moderator.