DAA White Papers | Corporate Member White Papers

DAA White Papers

• EU SIG White Paper on Privacy Compliance

Corporate Member White Papers

DAA Corporate members are encouraged to share industry white papers with our membership. If you would like to learn more or wish to submit an existing White Paper to our site, please contact the .

• Definitive Guide to Marketing Attribution (provided by Convertro)
• Moving from Data to Insights: Avoiding Breakdowns in the Insight Generation (provided by eClerx)
• From Insight to Action: Staying Relevant Through In-the-Moment Digital Intelligence (provided by Webtrends)
• Exploring the Art and Science of Marketing Attribution (provided by Visual IQ)
• Successful Web Site Testing Practices (provided by SiteSpect)
• Crucial Takeaways on Attribution and Faceboook ROI [PDF 1.3mb] (provided by Visual IQ)
• Mobile Tips 2012 [PDF 6.5mb] (provided by Foresee)
• Online Retail Satisfaction Index US Holiday 2012 [PDF 1.9mb] (provided by Foresee)
• SFMOMA Chooses Google Analytics and Masters the Art of Metrics (provided by E-Nor) [PDF 881kb]
• The Total Economic Impact of the TagMan Tag Management Solution (provided by TagMan) [PDF 4,236kb]
• Non-Profit Guide to Using Analytics (provided on Semphonic's website)
• Marketing Attribution: Valuing the Customer Journey (provided by Google Analytics) [PDF 410kb]
• Mobile Whitepaper: Overcoming Primary Obstacles to Effective Mobile Analysis, May 2012 [PDF 1.6mb] (provided by Stratigent)
• Top 5 Sweet Spot Marketing Metrics every B2B marketing professional should be measuring RIGHT NOW. [PDF 214kb] (provided by Demandbase)
• Dell Improves the Site Visitor Experience with Demandbase Real-Time Identification and Adobe Test and Target [PDF 492kb] (provided by Demandbase)
• B2B Web Analytics: Account-Level Visibility for True Business Intelligence [PDF 7.79mb] (provided by Demandbase)
• Global Compliance of Cookie-Based Web Analytics Activities
• A 7-Step Analytics Reporting Framework (provided by E-Nor)
• Changing How the World Sees Digital Advertising (provided by comScore)
• Solving Your Staffing Dilemma: Optimized Analytics Can't Happen Without an Optimized Team (provided on eClerx's website)
• The Power of Like How Brands Reach and Influence Fans Through Social Media Marketing (provided by ComScore)
• Digital Omnivores How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits (provided by ComScore)
• The Effects of the Recession on Brand Loyalty and "Buy Down" Behavior: 2011 Update (provided by ComScore)
• Top 10 Need-to-Knows About Social Networking and Where It's Headed (provided by ComScore)
• Your Numbers are Wrong: Ensuring High Quality Web Analytics Data – October 2011 David Nelson (provided by eClerx)
• Ten Tips for Making Websites Stickier (provided by iPerceptions)
• Integrating Behavioral Data & Online Survey Research (provided by iPerceptions)
• 10 Key Online Marketing Trends (provided by Unica)
• 5 Trends in Search (provided by Unica)
• 7 Secrets to Automate Analytics for Growth (provided by Unica)
• UNICA: Making Web Data Personal, January 2009 (provided by Unica)
• Microsoft: Measuring ROI Beyond the Last Ad, April 2010 (provided by Microsoft)
• Microsoft: The Long Road to Conversion, April 2010 (provided by Microsoft)
• Microsoft: The Planners' Digital Dilemma, April 2010 (provided by Microsoft)