The Digital Analytics Cookbook is an initiative by the Digital Analytics Association to capture effective, replicable digital analyses that can be shared, developed and implemented by members of the Association. These digital analyses are called “recipes,” and the recipes combined comprise the Cookbook.
The digital analytics industry is fast-paced, and innovation is key to maintaining a high standard on the job; in addition to the constant pace of change and growth, digital analysts bring a diverse background and perspective to the profession. These qualities of the world of digital analytics make it an exciting industry to be in, but also highlight the need for an exchange of ideas that allow analysts to spend less time inventing the wheel, and more time pressing forward.
The Digital Analytics Cookbook is the ultimate tool to establish best practices across the industry by the sharing, creating, and replicating of digital analyses by DAA members. The original recipes in the Cookbook are from luminaires in the field, with the repository growing and evolving every day. The analyses are easy-to-follow, with step-by-step, fail-proof instructions for implementing the analyses at your own organization.
You can find links to a FREE Digital Analytics Cookbook Webinar and a FREE Sample Digital Analytics Recipe on our sample benefits page.
Other examples of recipes include:
- Voice of Customer Site Search Optimization
- Session Replay Analytics Integration, Monitoring and Comparing
- Site Uptime and Load Time
- Null Search Results Analysis.
Once you've tried the recipes, get in on the conversation on the blog and social media using #DAARecipes.
Not a member? Join or renew your membership today to access these step-by-step guides.