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Tuesday, January 24, 2017

Cardinal Path, Adwords and Analytics Training, Orlando
Event Details
Date(s): January 23, 2017 - January 27, 2017
Time: All Day
Event Website:

Location: MicroTek Orlando Berkshire, 2145 Metrocenter Blvd., Suite 150, Orlando, Florida, 32835, United States

Cardinal Path - winner of the DAA's 2015 Most Influential Agency Award - is the largest Global Digital Training Program in the world.  With Adwords & Analytics courses available, attendees walk away from each training day with actionable insight into growing and tracking their digital footprint.

Our multi day Google Analytics trainings cater to beginner and advanced analysts. Select the course that best meets your needs or combine multiple days (and save) to create the right learning track for you and your digital analytics team.

Google Analytics 101

For a better understanding of Google Analytics features and functions, consider the 101 course which is designed for beginners but perfect for light users looking for a deeper dive into the platform.

Google Analytics 201

The 201 Google Analytics course speaks directly to Digital Marketers.  Attendees can expect to leave with a better sense of how to capture more of their company’s digital foot print.

Google Analytics 301

Our 301 course moves beyond the basics to address more advanced features and implementations of Google Analytics.  While this course includes technical components, interested attendees should not feel intimidated by a lack of technical experience.  This course can be quite valuable in understanding the full breadth of Google Analytics capabilities.

Once the training day ends, the learning continues!  All attendees to Cardinal Path's Training programs are instantly enrolled in the Cardinal Path Training Alumni program where they will have access to valuable webinars covering the latest trends in the fields of Adwords & Analytics.

Register today 
and take the first steps toward understanding your digital presence.

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Cardinal Path, Google Tag Manager: Migrating to GTM Like a Pro (Live, on-line course)
Event Details
Date(s): January 24, 2017
Time: 12:00 PM  CST - 3:00 PM  CST
Event Website:

This Google Tag Manager Workshop is focused on migrating from a standard Google Analytics implementation to a Google Tag manager implementation. If you want to learn how to set up GTM the right way, this course is for you. 

You will understand how GTM works on your site, how to avoid counting too much data and other rookie mistakes, and the best practices for testing your implementation. This online course will give you the base implementation you need to unlock awesome analysis for your business. 

What’s Covered in Google Tag Manager: Migrating to GTM Like a Pro? 

This training will teach you about how Google Tag Manager™ actually works and why it is a powerful tag management tool. In the course, we will cover: 

  • The high level architecture of Google Tag Manager™ as a tag management product 
  • The various versions and installation techniques of Google Tag Manager™ 
  • How to test and debug your implementation so your data stays pure Agenda 


  • Tag Management Systems: Importance and Roles 
  • Google Tag Manager™ User Interface 
  • Understanding Tags, Triggers and Variables 
  • Best Practices for Implementing Universal Analytics™ using Google Tag Manager™ 
  • Tools and Techniques to Debug an Implementation 

There are no prerequisites for this course. 

What Can I Expect? 
Everyone at the Cardinal Path Training Academy wants you to succeed! We limit the size of our online courses to ensure that you can interact with our expert instructors and get personalized assistance. This live, online course is intended to help you create, manage, and maximize the return on your investment in Google Tag Manager™ and Universal Analytics™. Our Instructors are all active practitioners of web traffic and website analysis on a daily basis and in this live setting, questions and engagement with your instructor is actively encouraged.

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