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Wednesday, January 18, 2017

Cardinal Path, Google Analytics Marketing Essentials (Live, on-line course)
Event Details
Date(s): January 18, 2017
Time: 10:00 AM  CST - 1:00 PM  CST
Event Website: http://www.cardinalpath.com/training/cardinal-path-training-online-courses/

Are you looking to take your Google Analytics knowledge to the next level? Ready to drive real business decisions? Now that you have a basic understanding of Google Analytics, this is the training class for marketers. You will uncover how to set up goals, encounter advanced features, and analysis techniques. 

Analytics: Marketing Essentials is ideal for businesses and individuals who have a basic knowledge of Google Analytics, and want to learn more. You want to gain real insights into your data, and know how to communicate it to other stakeholders. 

Learn from trainers who are not only certified instructors, but also practitioners with years of experience. 

Course Outline: 

  • Fundamentals of Campaign Tagging 
  • Advanced Segments 
  • Advanced analysis tools and features 
  • Goal Configuration 
  • Multi-Channel Funnels 
  • Dashboards 

Prerequisites: 
This course assumes you have some basic knowledge of Google Analytics, and are comfortable moving about the interface. If you are new to Google Analytics, please look at our Google Analytics Fundamentals course.


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