Event Calendar
Cardinal Path - Webinar - Purchase Intent: Understanding Customer Behavior To Drive Sales
Date(s): October 14, 2015
Time: 1:00 PM EST - 2:00 PM EST
Much of the value in your website comes from the revenue-driving actions that it enables. Do you know which actions indicate a sale? Can you show ROI on your digital investments in terms of dollars, and not just data?
Purchase intent is a measure of the probability that a consumer will purchase a product - either online or offline. Discover why these predictive analytics are critical to the success of your digital marketing efforts and hear from one of the nation’s top retailers on using data to create a positive customer experience that translates into tremendous business value.
Using purchase intent findings, you can hone in on the high-impact actions taken on your website, and in this session you’ll see how U.S. Cellular applies these insights to prioritize website content testing efforts.
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