The DAA Essential Series is an interactive, discussion-based education program designed for those in digital analytics. This education series provides the opportunity to acquire a broad base of fundamental knowledge and skills quickly, while preparing you to function successfully as a digital analyst. This series focuses on the best practices in digital analytics setting you on a path to transition into more strategic and collaborative roles within your organization. Learn how to improve the integrity and precision of intelligence created for your business and to gain support by customizing your analytical efforts to the needs of your stakeholders. These classes are non-technical / not about the tools; some experience with basic digital analytics reporting is recommended but not required.
Attendance is limited for these courses, so take advantage of this exclusive training opportunity and register now before your seat is taken!
Check out all of the Essential Series courses!
**Please note these courses were formally known as Base Camp Workshops 101 and 102. Please contact the DAA membership office with any questions.
Applying Digital Analytics
This course is designed for marketers and analysts who have some experience with reporting and are ready to move into reflective analysis that drives knowledge creation. This one-day program will help digital analytics professionals transition into more strategic, collaborative roles within their organization. Building upon the Fundamentals of Digital Analytics, this course allows participants to crucially examine the methods, metrics, and models appropriate for their specific business model. Participants will be able to create a framework for standardizing the evaluation of current content and campaign performance measurements, provide feedback on the design and execution and outcomes of testing efforts, and help create an analytical culture adept at driving business change. Learn how to effectively communicate analytical data, best practices for site and campaign design, and examine campaign performance standards.
Upon completion of this course, participants will be able to:
Discuss the value of metrics or KPI’s relative to business models
Evaluate and modify current content and campaign performance standards
Provide feedback on the design, execution, and outcomes of testing efforts
Create an analytical culture adept at driving business change
Meet Your Instructor
Jim Novo, MBA, is a customer and digital analytics consultant with a 30 year record of creating exceptional returns on marketing program investments. As Vice President of Programming & Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions before starting his own consultancy in 1997.
He is the author of several books on marketing analytics and Managing Director of Education for the Digital Analytics Association. Jim also “walks the walk”, having run his own online e-commerce and publishing businesses shipping over 15,000 orders annually.
Members of the DAA: $700
Cancellations received in writing after October 8, 2014 will be refunded 50% of the total registration fee paid.
No refunds will be given for cancellations received after October 15, 2014.
Substitutions are highly encouraged! Please contact the membership office, in writing, to substitute or cancel your registration!