This live, instructor-led online course in Gmail Ads is focused on implementing, best practices, and everything Gmail Ads that you need to know.
If you want to learn how to setup Gmail Ads the best way, this course is designed for you. You will understand how to setup Gmail Ads, what situations work best for them, how they benefit your business and your customers, and how to measure their effectiveness. This online course will give you the know how to live in your customers’ inbox.
What’s Covered in Gmail Ads: Living in Your Customers' Inbox?
This instructor-led online training will teach you about how Gmail Ads™ actually work and why they are a powerful tool in your marketing arsenal. In the course, we will cover:
How you are charged for Gmail Ads
The important aspects of a campaign
What metrics matter, and how to find them
How to fit Gmail Ads into your overall AdWords campaigns
What rules Google imposes on Gmail Ads that are different than other campaigns, and how those affect your Gmail campaigns
If you've attended the AdWords Fundamentals training, this course should be a natural progression in the series. If you haven’t attended Fundamentals, you should have an active AdWords™ account and be familiar with the basics of AdWords (campaign structure, selecting keywords and match types, and creating ads).
What Can I Expect?
Everyone at the Cardinal Path Training Academy wants you to succeed! We limit the size of our online courses to ensure that you can interact with our expert instructors and get personalized assistance. This live, online course is intended to help you create, manage, and maximize the return on your investment in Google Gmail Ads.
The benefits of Gmail Ads and how to use them
Creating your Gmail Ads campaign
Measuring and optimizing your Gmail Ads campaigns