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Tuesday, February 21, 2017

Cardinal Path, Google AdWords: Introduction to Search Advertising (Live, on-line course)
Event Details
Date(s): February 21, 2017
Time: 11:00 AM  CST - 2:00 PM  CST
Event Website: http://www.cardinalpath.com/training/cardinal-path-training-online-courses/

Looking to increase sales? Or raise awareness? 

Google AdWords Introduction to Search Advertising, is the training class that will establish all the necessary AdWords fundamentals to be successful. Receive hands-on, real world experience building your first campaign. Discover how to find keywords, write ads, and set up goals to track the success of your AdWords campaigns. 

Learn from trainers who are not only certified instructors, but also practitioners with years of experience. 

Course Outline: 

  • Overview of Google AdWords 
  • Tracking goals 
  • Building campaigns 
  • Keyword research 
  • Setting bids 
  • Ad writing 
  • Landing page selection 

Prerequisites: 
The refresher courses is perfect for people who have already attended an offline class and want to brush up on the material. It is for people who do not have the time, yet, to commit to a full day or week of training and want to begin their path marketing smarter. 

Please be sure to have an AdWords account set up, and AdWords Editor installed.


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