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Wednesday, February 22, 2017

Cardinal Path, Google AdWords: Reporting and Search Optimization (Live, on-line course)
Event Details
Date(s): February 22, 2017
Time: 11:00 AM  CST - 2:00 PM  CST
Event Website:

Creating well-structured search campaigns is just the first step in your journey to AdWords success. 

AdWords: Reporting & Search Optimization will teach you how to analyze campaign performance and uncover areas of improvement. We’ll then walk through making changes to optimize toward your advertising goals, making sure you’re getting the most return from your advertising spend. 

Learn from trainers who are not only certified instructors, but also practitioners with years of experience. 

Course Outline: 

Analyzing data in the interface: 

  • Overview of available reports at every level of the account hierarchy 
  • Customizing reports to your needs with columns, filters, and segmentation 
  • Deep dive into dimension tab reporting options 

Optimizing search campaigns: 

  • Bid strategies and adjustments 
  • Keyword additions and negatives 
  • Ad testing 

This course is meant as a follow-up to AdWords: Introduction to Search Advertising. Attendees should understand the basics and best practices of creating search campaigns prior to attending this course. 

Please be sure to have an AdWords account set up, and AdWords Editor installed.

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