Southern Ontario Chapter Event: FROM QUAL AND QUANT TO ETHNO: The Evolution of Digital Analytics
February 25, 2014
Time: 6:30 PM EST - 9:00 PM EST
Location: Centre for Social Innovation (CSI) Annex
720 Bathurst Avenue, Toronto, Ontario
2/24/14: Registration for this event has closed. For more information, please email the Chapter leads.
We are delighted to invite you to join us and founding president, current chair of the DAA and founder of the eMetrics summit, Jim Sterne, for the official launch of the South Central Ontario DAA Chapter (also the first Canadian chapter). Big thanks to Jim who is trekking to the cold and snowy north to join us for the event.
Please join us for a conversation about the past present and future of digital analytics at 7 pm, February 25 at the Centre for Social Innovation, brought to you by Ensighten, VisualIQ and the eMetrics Summit. Panelists are:
Jim Sterne, Chairman of Digital Analytics Association, Founder of eMetrics Summit Conferences
Ujwal Arkalgud, Director of Strategy, Sonic Boom
Sharon Flynn, Director of Research, TV Ontario
James Niehaus, Ensighten, Director of Analytics & Strategy
It used to be just qual and quant. Then it was Google and Omniture. Now it’s social sentiment data and social network engagement data and digital ethnography and content measurement metrics and what is a Facebook Like worth.
How does a marketer or a researcher make sense of this complex landscape – one that is becoming increasingly fragmented?
Does one tool or one set of tools really answer all analytics needs?
What does the amount of publicly available information on social networks mean for cultural researchers and ethnographers – is it more valuable to observe than ask?
This event is free to DAA members (login to register), $10 for non-members.
Complimentary light refreshments will be served.
Seats are limited, sign up today!