The New York Chapters of the Digital Analytics Association and User Experience Professionals Association Present:
The New Power Couple: Bringing Together User Experience and Analytics
With Michael Beasley,Author of “Practical Web Analytics for User Experience”
Tuesday,March 25, 2014
6pm to 8:30pm
437 Madison Avenue, 3rd
Floor (at 49th Street)
New York, NY 10022
Join us on March 25 as Michael Beasley, UX Designer at ITHAKA and author of the first-ever book on UX and Analytics, discusses how the growing use of data at every stage of the design process is transforming not only the practice of UX, but how it’s perceived in the marketplace by buyers and business leaders.
The talk will address questions such as:
The event is geared toward UX professionals with limited exposure to web analytics, and analytics professionals who want to work more successfully with their UX colleagues.
Why should a user experience professional learn to use web analytics?
How does web analytics change how user experience works?
How do UX needs differ from how web analytics specialists approach analytics?
• 6:00-6:30 Registration & Refreshments
• 6:30-7:30 Keynote Session
• 7:30-8:15 Networking & Cocktails
DAA members $10
(for student pricing, please request the promo code)
Exclusive Event Sponsor: RAPP
Join our LinkedIn group
to stay informed about future events
The DAA New York Chapter’s ‘Analytics Leaders’ series showcases local thought leaders and emerging best practices in web, mobile and social analytics across a variety of industries. The series offers digital business leaders, analysts and marketers the opportunity to hear real-world success stories and techniques, and network with their peers in an informal environment.