Event Calendar
LunaMetrics | Google Analytics & Tag Manager Workshops | Washington D.C.
Date(s): March 27, 2017 - March 31, 2017
Time: All Day
Location:
The American Institute of Architects, 1735 New York Ave. NW, Washington, DC 20006
Event Website: http://www.lunametrics.com/training/washington-dc/?utm_source=daa&utm_medium=calendar&utm_campaign=DCA-training
LunaMetrics will be hosting a week of seminars dedicated to exploring the ins-and-outs of Google Analytics, Google AdWords, & Google Tag Manager. Visit our website for more detailed information and course descriptions!
Google Analytics 201: Intermediate – For the analyst who already knows GA, and wants to take actionable insights to the next level.
Google Analytics 301: Implementation – For the webmaster or IT guru.
AdWords 201: Intermediate Level – For marketers with past experience using Google AdWords who are looking for additional optimization opportunities
UBC - Online - Web Analytics for Site Optimization
Date(s): March 21, 2017 - April 19, 2017
Time: All Day
Event Website: https://cstudies.ubc.ca/courses/web-analytics-site-optimization/iv203
This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or the Certificate in Web Intelligence.
Learn to define, track, evaluate and optimize websites and other digital offerings to improve visitor conversion goals. Examine information architecture and navigation, content structure, internal page and link strategy, and the optimization of internal website search engines. This course includes a PDF version of The Big Book of Key Performance Indicators by Eric T. Peterson.Note: We recommend taking Introduction to Web Analytics (IV201) prior to this course.
Course topics include:
- understanding the behavioral data often examined in the analytical tool reports
- an introduction to personas
- the concepts of Character Diamonds and Masks, and how these concepts are used to improve on basic persona design
- the fundamentals of visitor activity analysis including visitor, departure and path analysis
- strategies to improving shopping cart abandonment rates
- understanding how web visitors (including search engine crawlers) interact with a website to accomplish their goals including onsite search, search analytics metrics and creating onsite search forms
- identifying components of a website which can be measured and improved
- understanding the behavior of visitors from search
- understanding how to use web analytics for optimizing search engine rankings and conversion
- exploring design for evaluation, compensating for limitations in tracking methods and analytic tools
- understanding technical issues that may affect analysis
- the concept and metrics of recency and apply these concepts to the Visitor Value Model
Standard Fee: $725
Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.
Course Format
The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.
UBC - Online - Programa Intensivo en Analitica Digital
Date(s): March 13, 2017 - April 12, 2017
Time: All Day
LunaMetrics - Washington D.C - Google Analytics & Tag Manager Workshops
Date(s): March 27, 2017 - March 30, 2017
Time: 8:00 AM EDT - 5:00 PM EDT
Event Website: http://www.lunametrics.com/training/washington-dc/?utm_source=daa&utm_medium=calendar&utm_campaign=DCA-training
LunaMetrics will be hosting a week of seminars dedicated to exploring the ins-and-outs of Google Analytics, Google AdWords, & Google Tag Manager. Visit our website for more detailed information and course descriptions!
Google Analytics 101 - Introduction:
For the analyst or marketer who is new to Google Analytics
Google Analytics 201 - Intermediate:
For the analyst who already knows GA, and wants to take actionalbe insights to the next level.
Google Analytics 301 - Implementation:
For the webmaster or IT guru.
Google AdWords 101 - Beginner's Course:
For marketers who are new or relatively new to Google AdWords.
Google AdWords 201 - Intermediate:
For marketers with past experience using Google AdWords who are looking for additional optimization opportunities.
Google Tag Manager Workshop:
For Web Marketers and Website Professionals who want to learn the ins and outs of Google Tag Manager in a hands-on workshop environment.