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Thursday, April 10, 2014

DAA DC Chapter Event - Analyzing Search Traffic in the Age of (Not Provided)
Event Details
Date(s): April 10, 2014
Time: 5:00 PM  EST - 7:00 PM  EST
I Q Solutions Inc, 11300 Rockville Pike, Rockville, MD 20852

The DAA DC Chapter presents its Inaugural Chapter Event

Analyzing Search Traffic in the Age of (Not Provided)
A conversation with Chris Meares of MaassMedia and Janet Driscoll Miller of Marketing Mojo.
First it was Google. Now Yahoo and Bing are joining the party in stripping keywords from search referral data. How are analysts approaching this problem? What are some ways to draw insight in the absence of keywords? Join Chris Meares and Janet Driscoll Miller as they discuss how they approach this problem with their clients. 

$10 DAA Members
$25 Non-members

5:00pm – 5:30pm:  Registration & Networking 
5:30pm – 7:00pm:  Discussion

IQ Solutions
One Central Plaza
6th Floor Conference Room
11300 Rockville Pike
Rockville, MD 20852

Closest stop: White Flint Metro Station (Red Line)
IQ Solutions is located roughly 4 blocks south of the station on Rockville Pike, across White Flint Mall (9 minute walk).
On-site parking: Free parking after 7pm (i.e. gates open at 7pm)
Otherwise: $8/ Day  (1st hour = $3; 2nd hour = $5; 3rd hour = $7)
Meter parking available on Security Lane and Woodglen Drive

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