Event Calendar
2017 New York City Symposium
Date(s): April 18, 2017
Time: 1:00 PM EST - 7:00 PM EST
Location:
Google
111 8th Avenue
New York, NY 10011
Contact Email: info@digitalanalyticsassociation.org
Please visit the NYC Symposium Page for additional event details.
Cost:
Members of the DAA: $75
Non-Members: $125
Students: 75% off. Please contact us to receive the discount code to register as a student.
Cancellation and Refund Policy:
No refunds will be given for cancellations received after March 28, 2017. Cancellations received in writing prior to March 28, 2017 will be refunded 50% of the registration fee paid.
UBC - Online - Web Analytics for Site Optimization
Date(s): March 21, 2017 - April 19, 2017
Time: All Day
Event Website: https://cstudies.ubc.ca/courses/web-analytics-site-optimization/iv203
This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or the Certificate in Web Intelligence.
Learn to define, track, evaluate and optimize websites and other digital offerings to improve visitor conversion goals. Examine information architecture and navigation, content structure, internal page and link strategy, and the optimization of internal website search engines. This course includes a PDF version of The Big Book of Key Performance Indicators by Eric T. Peterson.Note: We recommend taking Introduction to Web Analytics (IV201) prior to this course.
Course topics include:
- understanding the behavioral data often examined in the analytical tool reports
- an introduction to personas
- the concepts of Character Diamonds and Masks, and how these concepts are used to improve on basic persona design
- the fundamentals of visitor activity analysis including visitor, departure and path analysis
- strategies to improving shopping cart abandonment rates
- understanding how web visitors (including search engine crawlers) interact with a website to accomplish their goals including onsite search, search analytics metrics and creating onsite search forms
- identifying components of a website which can be measured and improved
- understanding the behavior of visitors from search
- understanding how to use web analytics for optimizing search engine rankings and conversion
- exploring design for evaluation, compensating for limitations in tracking methods and analytic tools
- understanding technical issues that may affect analysis
- the concept and metrics of recency and apply these concepts to the Visitor Value Model
Standard Fee: $725
Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.
Course Format
The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.
DAA Los Angeles - Spring Happy Hour
Date(s): April 18, 2017
Time: 6:30 PM PST - 9:30 PM PST
Location:
Rush Street, 95456 Washington Blvd, Culver City, CA 90232
! Site Maintenance Notice !
The DAA Website will be undergoing a scheduled upgrade on Thursday, April 20th. During much of that day, site login and event registrations will be temporarily disabled.
Registrations before and after April 20th should not be affected by the upgrade, but please contact us at info@digitalanalyticsassociation.org if you need any assistance registering for an event.
We apologize for any inconvenience this may cause and thank you for your understanding during this site upgrade.
Join us at a DAA LA Chapter sponsored Happy Hour for some drinks and learn from your fellow analytics gurus. Bring along a coworker or industry contact, meet new friends and support digital analytics in LA. DAA Members and non-Members are welcome.
Cost
Member: $15
Non-Member: $25