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Wednesday, April 23, 2014

DAA Webinar: Interactive Storytelling in Multichannel Marketing Analytics
Event Details
Date(s): April 23, 2014
Time: 1:00 PM  EST - 2:00 PM  EST
Join the DAA on April 23rd at 1:00pm eastern for an educational webinar entitled "Interactive Storytelling in Multichannel Marketing Analytics". Insight Rocket

Marketing analysts face two huge challenges.  First they must turn disparate multichannel data into business insights.  Then equally importantly, they must compellingly share those insights.  In this webinar, Insight Rocket’s David Millrod and Ogilvy Commonhealth Worldwide’s Iyiola Obayomi will share a behind the scenes look at how their companies collaborated to address both challenges at a leading pharmaceutical company.  While their examples will come from the pharmaceutical industry, the approaches to multichannel data integration and communication via interactive storytelling they share will be applicable to all.

Speakers:
David Millrod, Managing Partner, Insight Rocket
Iyiola Obayomi, Practice Lead, Analytics and Consulting, Ogilvy CommonHealth Worldwide

Cost to Attend:
Members of the DAA:  Free
Non-Members of the DAA:  $20 USD

Cancellation Policy: All webinar purchases are final, no refunds will be provided for no shows or cancellations. If you register and cannot attend you will be provided access to the recorded archive.


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