Event Calendar
Cardinal Path, Adwords and Analytics Training, Chicago
Date(s): April 3, 2017 - April 7, 2017
Time: All Day
Event Website: http://www.cardinalpath.com/training/location/chicago-il-april-2017/
Location: MicroTek Chicago, 230 W Monroe Street, Suite 900, Chicago, Illinois, 60606, United States
Cardinal Path - winner of the DAA's 2015 Most Influential Agency Award - is the largest Global Digital Training Program in the world. With Adwords & Analytics courses available, attendees walk away from each training day with actionable insight into growing and tracking their digital footprint.
Our multi day Google Analytics trainings cater to beginner and advanced analysts. Select the course that best meets your needs or combine multiple days (and save) to create the right learning track for you and your digital analytics team.
Google Analytics 101
For a better understanding of Google Analytics features and functions, consider the 101 course which is designed for beginners but perfect for light users looking for a deeper dive into the platform.
Google Analytics 201
The 201 Google Analytics course speaks directly to Digital Marketers. Attendees can expect to leave with a better sense of how to capture more of their company’s digital foot print.
Google Analytics 301
Our 301 course moves beyond the basics to address more advanced features and implementations of Google Analytics. While this course includes technical components, interested attendees should not feel intimidated by a lack of technical experience. This course can be quite valuable in understanding the full breadth of Google Analytics capabilities.
Once the training day ends, the learning continues! All attendees to Cardinal Path's Training programs are instantly enrolled in the Cardinal Path Training Alumni program where they will have access to valuable webinars covering the latest trends in the fields of Adwords & Analytics.
Register today and take the first steps toward understanding your digital presence.
UBC - Online - Web Analytics for Site Optimization
Date(s): March 21, 2017 - April 19, 2017
Time: All Day
Event Website: https://cstudies.ubc.ca/courses/web-analytics-site-optimization/iv203
This course can be applied to the UBC/DAA Award of Achievement in Digital Analytics or the Certificate in Web Intelligence.
Learn to define, track, evaluate and optimize websites and other digital offerings to improve visitor conversion goals. Examine information architecture and navigation, content structure, internal page and link strategy, and the optimization of internal website search engines. This course includes a PDF version of The Big Book of Key Performance Indicators by Eric T. Peterson.Note: We recommend taking Introduction to Web Analytics (IV201) prior to this course.
Course topics include:
- understanding the behavioral data often examined in the analytical tool reports
- an introduction to personas
- the concepts of Character Diamonds and Masks, and how these concepts are used to improve on basic persona design
- the fundamentals of visitor activity analysis including visitor, departure and path analysis
- strategies to improving shopping cart abandonment rates
- understanding how web visitors (including search engine crawlers) interact with a website to accomplish their goals including onsite search, search analytics metrics and creating onsite search forms
- identifying components of a website which can be measured and improved
- understanding the behavior of visitors from search
- understanding how to use web analytics for optimizing search engine rankings and conversion
- exploring design for evaluation, compensating for limitations in tracking methods and analytic tools
- understanding technical issues that may affect analysis
- the concept and metrics of recency and apply these concepts to the Visitor Value Model
Standard Fee: $725
Digital Analytics Association Members qualify for a special member rate of $640 CAD. Enter the associated coupon code from the membership section of the Digital Analytics Association website to receive this discount.
Course Format
The format of this course is 100% online. Prior to 4pm PST on the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.
UBC - Online - Programa Intensivo en Analitica Digital
Date(s): March 13, 2017 - April 12, 2017
Time: All Day