Data Analytics - Driving High Performance Marketing
Data analytics is no longer just a 'silo' of activity. Marketing leaders recognize analytics IS a key to driving high performance marketing and effective competing. Marketers themselves have access to data that can tell them the impact they're having; often in real-time. In this type of environment, marketers must develop the analytical skills required to understand how to use available data to figure out what their prospects or customers need to stay in the fast lane. Digital analytics professionals have to be ready to take on a more strategic role by acting as a skilled expert driver who must also connect digital data with the rest of an organization's datasets.
Registration for DAA members is at the discounted price of $25, while non-members can register for $75. This is a great time to join the association and avail yourself to the many opportunities that DAA membership offers.
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No refunds will be given for cancellations received after April 22, 2014. Cancellations received in writing prior to April 22, 2014 will be refunded 50% of the registration fee paid.