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Wednesday, September 23, 2015

DAA Local Chapter Event in Toronto
Event Details
Date(s): September 23, 2015
Time: 6:30 PM  EST - 9:00 PM  EST
Location: Critical Mass, 312 Adelaide West, Toronto (map)
Contact Email
: info@digitalanalyticsassociation.org


Measuring What Matters and Making Metrics Matter

Currently in “soft launch”, a new web app uses publically available Toronto data to map routes of a certain “flavour” across the city.  In this case study, hear from Critical Mass how the measurement strategy for this app included metrics focused on assessing usability.  Custom tracking was implemented with Google Tag Manager.  The Key Performance Indicator (KPI) reporting dashboard was built in a Google Spreadsheet, with direct integration to Google Analytics.
 
Following this presentation, a panel will discuss best practices for getting the metrics that truly matter, dealing with data quality problems, and presenting metrics in ways that incite brilliance rather than boredom.
 
Cost:
DAA Members: Free 
     Click the green [Register Now] button above
     (Sign-in required)
Non-Members: $12 plus HST (Click here to register

The South Central Ontario Local Chapter thanks the Toronto office of Critical Mass, a DAA Corporate Member, for generously sponsoring the event, providing a space to meet and light refreshments.


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