A local chapter is an extension of the DAA and now it's right in your home town. Think of it as an educational branch office of the association.

Because chapters are actually part of DAA - not separate organizations - local organizers can avoid the hassle of incorporating, getting an IRS determination as non-profit, filing taxes (even if a non-profit does not pay taxes it still has to file a return) and other government reports. Being involved in a local DAA Chapter is a perfect way for members to enhance their career by:

  • Developing skills you can use in your professional life
  • Becoming more involved in the local community
  • Networking with other digital measurement professionals
  • Furthering your own career while helping others to the same, and
  • Encouraging knowledge-sharing through educational programs

Below is a listing of the current Chapters available to DAA members.  Members may join a chapter by registering thru the Community. If you are interested in starting a local Chapter please contact the membership office to receive a copy of the Chapter in a Box.


Chapter Leaders:

  • Chitra Iyer, Kairoz Partners
  • Ankur Sansanwal, Dell


Chapter Leaders:

  • Todd Belcher, TBDAC
  • Scott MacMillan, Fidelity Investments


Chapter Leaders:

  • Christina Cowen, Catalina Marketing
  • David Daley, Discover


Chapter Leaders:

  • Marcela Gutierrez, Fossil
  • Jacob Knettel, PFSWeb
  • Halee Kotara, Society Consulting
  • Keefe Wong, Zale Corporation 


Chapter Leaders: 

  • Brendan Curley, ForeSee an Answers Company
  • Ann Poritzky, NIH
  • Amy Sample, PBS

Los Angeles

Chapter Leaders:

  • Tim Ashby, Cardinal Path
  • Eric Feinberg, ForeSee, an Answers Company
  • Angela Tsai, Viacom

New York City

Chapter Leaders:

  • David Millrod, Insight Rocket
  • Christopher Reynolds, Conde Nast
  • Leigh Smith, The Housatonic Group

South Central Ontario

Chapter Leaders:

  • Sharon Flynn, Millward Brown
  • June Li, ClickInsight
  • Michael Seaton, Level C Digital


Chapter Leaders:

  • Aaron Maass, MaassMedia
  • Bruce Segal, Lincoln Financial Group

San Francisco

Chapter Leaders:

  • Feras Alhlou, e-Nor
  • Charles Davis, Blast Advanced Media
  • Krista Seiden, Google


Chapter Leaders:

  • Natalie Dix, Pointmarc
  • John Kinmonth, Pointmarc
  • Tina Munro, eSage
  • Olga Spaic, Spaic-Lutz Advisory Group