Chapters

A local chapter is an extension of the DAA and now it's right in your home town. Think of it as an educational branch office of the association.

Because chapters are actually part of DAA - not separate organizations - local organizers can avoid the hassle of incorporating, getting an IRS determination as non-profit, filing taxes (even if a non-profit does not pay taxes it still has to file a return) and other government reports. Being involved in a local DAA Chapter is a perfect way for members to enhance their career by:

  • Developing skills you can use in your professional life
  • Becoming more involved in the local community
  • Networking with other digital measurement professionals
  • Furthering your own career while helping others to the same, and
  • Encouraging knowledge-sharing through educational programs

Below is a listing of the current Chapters available to DAA members.  Members may join a chapter by registering thru the Community. If you are interested in starting a local Chapter please contact the membership office to receive a copy of the Chapter in a Box.

Atlanta

Chapter Leaders:

  • Stephen Lacasse, IBM
  • Matthew Gellis, Keystone Solutions
  • Dee Yarbrough, Turner Broadcasting

Austin

Chapter Leaders:

  • Kelley Anderson, Golfsmith
  • Pat Grady, Analytics Pros
  • Chitra Lyer, Kairoz Partners
  • Dian VerColen, Office Depot, Inc.

Boston

Chapter Leaders:

  • Todd Belcher, TBDAC
  • Scott MacMillan, Fidelity Investments
  • Adam Ribaudo, Noise to Signal

Chicago

Chapter Leaders:

  • Sangah Bae, Ogilvy
  • Christina Cowen, Catalina Marketing
  • Joel Ring, Hub International

Dallas

Chapter Leaders:

  • Adam Baca, GE Aviation/Legacy Supply Chain Services
  • David Gatdula, Hilton Worldwide
  • Halee Kotara, EY Society
  • Hector Olguin, Meeting Professionals International
  • Keefe Wong, JC Penney

DC

Chapter Leaders: 

  • Brendan Curley, ForeSee an Answers Company
  • Sara Hoffman, Beaconfire RED
  • Joe Miscavige, PBS
  • Ann Poritzky, NIH
  • Carlos Vidal

Denver

Chapter Leaders:

  • Greg Ahern, oMetrics
  • Don Drews,Courageous Marketing
  • Steve Riegel, Merkle

Los Angeles

Chapter Leaders:

  • Jeff Ferguson, Fang Digital Marketing
  • Serge Kajirian, VP of Technology; Titan US Corporation
  • Mark Osborne, Director, Strategy, Emerging Products Group;  MarketShare/Neustar
  • Linda Suen, Nordstromrack.com
  • Angela Tsai, Viacom

New York City

Chapter Leaders:

  • Valerie Kroll, UBS
  • David Millrod, Insight Rocket
  • Randal Ries, IBM

Philadelphia

Chapter Leaders:

  • Aaron Maass, MaassMedia
  • Bruce Segal, Lincoln Financial Group
  • Danny Laws, DaBrian Marketing Group, LLC

Raleigh

Chapter Leaders:

  • Reid Bryant, Brooks Bell
  • Sudipta Dasmohapatra, North Carolina State University
  • Erin McGowan, SAS
  • Tony Mostek, North Carolina State University Institute for Advanced Analytics

San Francisco

Chapter Leaders:

  • Charles Davis, Blast Advanced Media
  • Prolet Miteva, Autodesk
  • Krista Seiden, Google

Seattle

Chapter Leaders:

  • Aaron Fossum, Holland America
  • Tina Munro, eSage
  • Shiyi Pickrell, Microsoft
  • Charlotte Whitmore, Analytics Pros

South Central Ontario

Chapter Leaders:

  • Sharon Flynn, Millward Brown
  • June Li, ClickInsight
  • Michael Seaton, Level C Digital