Get Involved, Change the Industry

For DAA to truly represent our industry, we need your active participation. This is your chance to get involved. Please join us during this exciting time of creating a new force in web analytics.

With your help, we can develop and offer training and certification to advance the professionalism of our trade. We can encourage institutions of higher learning to add web analytics to their curricula. And, we take action to unite web analytics professionals to engage in discussion, agree upon standards and definitions, and combine forces to more clearly define and more powerfully promote web analytics worldwide.

We currently have a number of active DAA Committees, SIGs and the Certification Board, and we welcome committed members:

DAA Resources

Explore DAA-endorsed websites, publications, and organizations that offer informative content related to web analytics issues.

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Call for Content

If you were one of those brave/smart/willing people who raised their hands and agreed to supply the Education Committee with an article or two please review the submission guidelines and links. Thank you!


Learn how the DAA plans to take your suggestions and recommendations to the next level, representing our industry to lawmakers and press around the world.

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