Professional Development

The DAA offers several ways in which you can enhance your professional knowledge, skills and develop your career.


The Digital Analytics Association (DAA) Web Analyst Certification Program™ is a voluntary certification program. The purpose of the program is to provide a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of and competency within the web analytics industry. Certification will be issued to each qualified person upon meeting DAA’s required education, experience, and examination requirements.


The DAA Symposiums bring digital analytics, web analytics, marketing and business professionals together for a day of learning, professional development and networking

The DAA Symposiums bring world-class speakers to where digital analytics professionals are located and makes it more convenient, less expensive, and less time away from the office to learn from experts whom they would not normally be able to hear in person.

Base Camp Workshops

Get grounded in the fundamentals and best practices of web analytics at the official DAA Base Camp workshops. Workshops offer a solid foundation of web analytics knowledge and authoritative course material delivered by industry leaders:

  • Learn about your most important website visitor metrics
  • Learn how to change visitor data into meaningful insights
  • Learn how to increase conversions from your online campaigns
  • Learn how to improve results of your website promotions

DAA Base Camp workshops content is produced by professional members of the Digital Analytics Association. Workshops are delivered by eMetrics Summit on behalf of the Digital Analytics Association.

Award of Achievement in Digital Analytics - 100% Online

The UBC Award of Achievement in Digital Analytics program teaches you how to create and manage a digital analytics program, optimize the effectiveness of site content, customer support initiatives, and the usability of the interface and navigational structure.

Web Intelligence Certificate at UC Irvine

Web intelligence is a combination of digital analytics, which examines how website visitors view and interact with a site’s pages and features, and business intelligence, which allows a corporation’s management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions. As companies expand their reach into the global marketplace, the need to analyze how customers use company websites to learn about products and make buying decisions is becoming increasingly critical to survival and ultimate success.

eMetrics Summit

The eMetrics Summit is “Big Data for Marketing!” From early adopters leading the effort to those still in discovery mode, this is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, eMetrics Summit focuses on driving business results through data analysis and technology adoption.

The eMetrics Summit is the official conference of the DAA with all members receiving a discount of 20% off registration.