Read about recent events, essential information and the latest community news.
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The Digital Analytics Association is continuing to grow at a steady rate, adding two new chapters in 2016 to a total of 14 chapters in North America, along with 47 volunteer chapter leaders.
The Digital Analytics Association is launching its first compensation survey for the industry. The survey is easy for analysts, managers, directors, and their teams to complete. The final compensation report will only share aggregated data; responses are anonymous. The deadline to participate in the survey is Monday, November 28.
The Digital Analytics Association was recently notified by Higher Logic, a leading cloud-based community provider, that the DAA member community (DAA Community) is one of the top performers among their 700+ clients with regard to engagement among users.
The Digital Analytics Association announced today that its previously members only Digital Analyst Job Descriptions are now available to the general public for purchase for only $299.
In response to Digital Analytics Association (DAA) members who have expressed a strong interest and belief in supporting gender equality in the workforce, DAA launched a new member only community. All DAA members – women and men – are invited to join this special community.
The Digital Analytics Association (DAA) today announced that the number of “recipes” in the Digital Analytics Cookbook has surpassed 50 in just six short months
The Digital Analytics Association’s Global Membership Elects 2016-17 Directors and Officers Casey Carey of Google Continues as President.
Tuesday, April 5, 2016
The Digital Analytics Association (DAA) last night bestowed its 2016 Awards for Excellence on five recipients. The global awards competition, now in its sixth year, honors outstanding contributions to the field of digital analytics.
Tuesday, March 15, 2016
Marilee Yorchak Named Executive Director of Digital Analytics Association
The Digital Analytics Association (DAA) announced today that Marilee Yorchak has been hired as the organization's full-time Executive Director, reporting to the DAA Board of Directors.
AT Internet enriches its digital analytics solution with new applications designed for business use
AT Internet, major player in the field of digital intelligence since 1996, unveils the newest applications in its software suite dedicated to advanced performance analytics for websites and mobile applications.
Following rejection of the Safe Harbor agreement, AT Internet analyses impact and affirms its Analytics Suite’s total compliance with EU legislation
AT Internet, major player in the field of digital intelligence, responds to the European Court of Justice’s decision to invalidate the Safe Harbor agreement, per the 6 October 2015 ruling that the European Commission’s Decision 2000/520/EC of 26 July 2000 does not respect personal data privacy regulations.
Digital Analytics Association's Global Membership Elects 2015-16 Directors and Officers
The Digital Analytics Association (DAA) today announced its 2015-16 Board of Directors, the results of an election held recently among the DAA's members worldwide.
DAA Produces the Digital Analyst Competency Framework, an Important Industry First
The Digital Analytics Association (DAA) announced today that it has completed development of a Digital Analyst Competency Framework, the industry's first reference compendium of professional skills and performance levels for digital analysts.
Digital Analytics Association Names Recipients of 2015 Awards for Excellence at Annual Gala Event
The Digital Analytics Association (DAA) last night bestowed its 2015 Awards for Excellence on five recipients. The global awards competition, now in its fifth year, honors outstanding contributions to the field of digital analytics.
Digital Analytics Association Opens Nominations for 2015 Awards for Excellence
Nominations are now being accepted for the Digital Analytics Association’s (DAA) fifth annual Awards for Excellence. Nominations for the program, which honors outstanding contributions to the field of digital analytics, close January 12, 2015, and they are open to both DAA members and non-members.
DAA's Fall Programs Kick Off Oct. 16 with a "Monster Analytics Mash Up" in Seattle
The Digital Analytics Association (DAA) today announced its fall 2014 schedule of events for digital analytics professionals in various locations in the United States and Canada. Instructor-led Essential courses, interactive Storytelling Workshops and locally organized Symposiums all offer high-quality analytics education in practitioners' home cities.
Learn How to Turn Complex Data into Actionable Outcomes at the DAA Symposium in Washington, D.C., June 5
Two half-day events that will show analytics and marketing professionals how to use their data to drive real action and tell attention-getting stories will take place on June 5 in Arlington, Virginia, at the Artisphere, hosted by the Digital Analytics Association (DAA).
Digital Analytics Association's Global Membership Elects 2014-15 Directors and Officers
The Digital Analytics Association (DAA) today announced its 2014-15 Board of Directors, the results of a global election held recently among the DAA members.
Digital Analytics Workshops Go On the Road – First Stop Is Austin, Texas
The well-regarded Base Camps workshops held by the Digital Analytics Association (DAA) are now taking place in new locations as standalone courses, offering high-quality analytics education to marketers and web professionals in their home cities without the expense and complication of travel to industry events.
Learn How Digital Analytics Can Drive High Performance Marketing - Austin, Texas, May 22
A half-day event showcasing the importance of digital analytics to effectively competing in the marketplace will take place in Austin, Texas, on May 22, at the University of Texas at Austin. "Digital Analytics: Driving High Performance Marketing" starts at 12:30 p.m., hosted by the Digital Analytics Association (DAA).
Digital Analytics Association Reveals 2014 Awards for Excellence Recipients at San Francisco Gala
Last night the Digital Analytics Association (DAA) revealed the recipients - selected from more than 90 nominations - of its fourth annual Awards for Excellence.
Digital Analytics Association Announces Finalists in 2014 Awards for Excellence
The Digital Analytics Association (DAA) has identified the finalists - five in each of five categories -- in its fourth annual Awards for Excellence program, which honors outstanding contributions to the field of digital analytics.
Digital Analytics Association to Host Second Dallas Symposium Discussing the Evolution of Digital Analytics
The Digital Analytics Association (DAA) announced today that it will host its second annual DAA Dallas Symposium at The University of Texas at Dallas campus in Dallas, Texas Thursday, Feb. 20 from 12:30 p.m. to 6 p.m. CST.
Digital Analytics Association to Host Los Angeles Symposium at UCLA
The Digital Analytics Association (DAA) announced today that it will host its third annual Los Angeles Symposium on Tuesday, February 4th on the University of California, Los Angeles (UCLA) campus in the Carnesale Commons.
Call for Nominations: 2014 Digital Analytics Associations Awards for Excellence
The Digital Analytics Association (DAA) is accepting nominations for the 4th Annual DAA Awards for Excellence for outstanding contributions to the digital analytics industry from individuals, companies as well as agencies and vendors, who may also nominate their clients for exceptional analytics work.
Digital Analytics Association to Host New York Symposium on Cutting Big Data Down to Size
The Digital Analytics Association (DAA) announced today that it will host its New York Symposium at The Graduate Center, CUNY on December 4th from 1 p.m. to 6:20 p.m. followed by a networking reception.
Digital Analytics Association to Host San Francisco Symposium at Google Office
The Digital Analytics Association (DAA) announced today the all-star speaker line up at its San Francisco Symposium at the Google office in San Francisco, CA on Tuesday, November 12 from 12:30pm to 5:30pm followed by a cocktail reception.
Digital Analytics Association to Host Seattle Symposium on Creating Great Customer Experiences
The Digital Analytics Association (DAA) announced today that it will host its fourth annual Seattle Symposium at the Microsoft Conference Center in Redmond, WA on Wednesday, November 6th from 9:00am to 4:30pm.
Digital Analytics Association to Host Philadelphia Symposium on Breakthrough Approaches to Data-Informed Storytelling
The Digital Analytics Association (DAA) announced today that it will host its third annual Philly Symposium at the University of Pennsylvania in Philadelphia, PA on Tuesday, October 22nd from 12:30pm to 5:30pm, followed by a cocktail hour.
Digital Analytics Association to Host Chicago Symposium on Optimizing the Customer Experience in an Omnichannel World
The Digital Analytics Association (DAA) announced that it will host its second annual Chicago Symposium at the Mid-America Club in Chicago, IL on Tuesday, September 17th from 12:00 pm to 5:30 pm followed by a cocktail hour.
Blueocean Market Intelligence Joins Digital Analytics Association
Blueocean Market Intelligence announced today it joined the Digital Analytics Association (DAA) as part of its efforts to help shape and advance the digital marketing and digital analytics industries.
Digital Analytics Association Announces 2013 – 2014 Board of Directors
The Digital Analytics Association (DAA) today announced its 2013 - 2014 Board of Directors as a result of a global election held in April/May among the almost 3,000 DAA members.
DAA to Host Inaugural Washington D.C. Symposium on Using Multi-Channel Analytics
The Digital AnalThe Digital Analytics Association (DAA) announced today that it will host its Inaugural Washington, DC Symposium at the Artisphere (Rosslyn Metro) in Arlington, VA on Tuesday, June 4th from 12:00 pm to 5:30 pm followed by networking.
2013 DAA Awards for Excellence Winners Announced
The Digital Analytics Association (DAA), announced today the winners of the 3rd annual DAA Awards for Excellence. All DAA members and non-members were invited to nominate outstanding contributions from individuals, agencies, vendors and practitioners who deserve recognition.
5 questions to Geddy Van Elburg on Digital Analytics and the EU Directive on Data Protection »
The DAA (Digital Analytics Association) has produced a new white paper that provides a comprehensive overview of the key differences on privacy issues between the...
San Francisco Giants’ Yeshayah Goldfarb to Keynote DAA Awards for Excellence Gala »
Wakefield, MA – March 20, 2013 – The DAA (Digital Analytics Association) is pleased to introduce Yeshayah Goldfarb, Director of Minor League Operations/Quantitative Analysis for...
DAA to Host Inaugural Dallas Symposium on Multi-Channel Analytics and Attribution »
WAKEFIELD, MA – (February XX, 2013) – The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), announced that they will host its inaugural...
Digital Analytics Association to Host Austin Symposium on Digital Analytics in the Real World »
WAKEFIELD, MA – (February XX, 2013) – The Digital Analytics Association (DAA), formerly the Web Analytics Association...
Digital Analytics Association to Host Los Angeles Symposium on Examining The Digital Marketing Chall »
WAKEFIELD, MA--(Marketwire - Jan 23, 2013) - The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), announced that it will host its second...
VendorMonday, December 5, 2016
AT Internet unveils its latest mobile analytics innovations
AT Internet – a global player in digital analytics – has announced the launch of several major innovations in advanced analytics for websites and mobile applications. These innovations will join the flagship Analytics Suite solution, which features a broad range of tools for exploiting data (data mining, reporting, dashboards) and gathering insights. The product’s highly mobile-measurement-oriented approach will bolster AT Internet’s position as one of the industry’s chief players in multi-device analytics.
Domo Honored by Fast Company in the 2016 Innovation by Design Awards
Domo has been recognized in Fast Company's 2016 Innovation by Design Awards, receiving an honorable mention for its cloud-based business optimization platform in the Websites and Platforms category. This is the third Fast Company recognition Domo has received in two years.
New Big Data Platform Solves Data Accuracy at Scale Challenge
Webtrends InfinityTM provides true counts of discrete data collected from online behaviors
Webtrends Identifies Top 7 Warning Signs Your Marketing Isn't Data Driven
PORTLAND, OR – January 5, 2016 – All marketers say they are – or want to be – data driven in their decision making. They want to base strategy and spend on solid facts about which campaigns work and which don't
comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions
comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed to enable trusted transactions of quality advertising between buyers and sellers.
AT Internet invests in recruitment to support its innovation-focused R&D strategy
AT Internet, major player in the field of Digital Analytics, looks back on its 2014 milestones in terms of return on investment. Following the fundraising of 6.25 million euros completed last year (June 2013), the French software publisher has invested massively in its human resources, its international development, and its technical infrastructure.
The Encima Group Donates Tag Management Referrals, Maintains Neutrality
Newark, DE – August 18, 2014 – Analytics consultancy The Encima Group, is pleased to announce the donation of several thousand dollars in referral fees earned through the recent recommendation and subsequent implementation of Signal’s technology platform. Signal’s Tag Management system (formerly BrightTag) was chosen by two of Encima’s major pharmaceutical clients as the best-in-class tag management solution.
Anametrix Selected as a Red Herring Top 100 North America Winner
SAN DIEGO - May 21, 2014 - Anametrix, the first cloud-based, real-time marketing analytics platform, has been named to the Red Herring 100 list of the leading private companies in technology from North America for 2014. The Red Herring award celebrates these startups' innovations and technologies across their respective industries.
Google strikes big ad measurement deal with comScore »
Google signed a major advertising deal with comScore to help the world's largest Internet search provider win more business from big brands like Kellogg...