Press Releases

Read about recent events, essential information and the latest community news.

DAA Corporate members are encouraged to share news items and press releases with our membership. If you would like to learn more or wish to submit a news item to our site, please contact the Membership Office.

DAA

Thursday, May 11, 2023

2023 - 25 DAA Board Members Election Results

Thursday, November 10, 2022

2022 DAA Quantie Winners Announced

Wednesday, November 9, 2022

Jeff Allen Receives the 2022 Jim Sterne Lifetime Achievement Award

Monday, October 17, 2022

2022 DAA Quanties Finalists Announced

Tuesday, May 31, 2022

DAA Announces Diversity Scholarship Program

Tuesday, May 10, 2022

2022 - 24 DAA Board Members Election Results

Monday, October 18, 2021

2021 DAA Quantie Winners Announced

Wednesday, September 29, 2021

June Dershewitz Receives the 2021 Jim Sterne Lifetime Achievement Award

Wednesday, September 29, 2021

Donna Treat Receives the 2021 President’s Award

Tuesday, September 7, 2021

2021 DAA Quanties Finalists Announced

Monday, June 28, 2021

Announcing DAA 2021 - 22 Board Leadership

Wednesday, June 16, 2021

Piano - DAA's 2021 Silver Trustee Sponsor

Monday, February 15, 2021

Kimberly Mosley Hired as DAA Executive Director

Friday, October 23, 2020

2020 DAA Quanties Winners Announced

Thursday, October 22, 2020

Salaries for Analytics Professionals Rose 6% Since 2019

Wednesday, September 9, 2020

2020 DAA Quanties Finalists Announced

Tuesday, June 23, 2020

Digital Analytics Association’s Global Membership Elects 2020-21 Directors and Officers

Wednesday, June 3, 2020

DAA Compensation Study – Participate Today to Get the Report

Monday, March 16, 2020

DAA Quantie Awards Nominations Open

Friday, January 31, 2020

DAA Continues Growth with Absorption of SEMPO​

Thursday, October 24, 2019

DAA Announces 2019 Quantie Award Winners

Monday, September 9, 2019

2019 DAA Quanties Finalists Announced

Monday, April 22, 2019

Expanded DAA Mentoring Program

Thursday, January 19, 2019

DAA Announces Global OneConference

Wednesday, June 06, 2018

DAA Announces Quanties Recipients

Monday, April 30, 2018

DAA WiA Mentoring Program Underway

Monday, April 16, 2018

DAA Quanties Finalists Announced

Wednesday, January 3, 2018
Tuesday, November, 28, 2017
Tuesday, November, 6, 2017
Wednesday, October, 6, 2017
Digital Analytics Association Launches New Career Center
Online Resource Connects Employers and Job Seekers
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Wednesday, September, 20, 2017
DAA Cookbook Challenge Winners Announced
17 New Cookbook Recipes Added via Cookbook Challenge
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Tuesday, August 01, 2017
Vancouver is Digital Analytics Association’s Newest Chapter
Addition of Vancouver Makes 15 Chapters for the Digital Analytics Association
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Friday, July 07, 2017
DAA Global Membership Elects 2017-18 Directors and Officers
Amy Sample of PBS is new DAA President. The Digital Analytics Association (DAA) today announced its 2017-18 Board of Directors, the results of an election held recently among the DAA's members worldwide.
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Friday, May 12, 2017
DAA Cookbook Hits 100 Recipes
The Digital Analytics Association (DAA) today announced that the number of “recipes” in the Digital Analytics Cookbook has surpassed 100 – a true milestone.
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Monday, April 24, 2017
New Program Provides Strategic Opportunities and Benefits to the DAA’s Largest Sponsors
The Digital Analytics Association (DAA) announced today that Google Analytics has agreed to become the association’s first Trustee Sponsor as part of a newly offered program.
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Tuesday, March 7, 2017
Becoming a Certified Web Analyst is Now More Accessible and Less Expensive for Everyone
The Digital Analytics Association has announced important changes to its certification program (Certified Web Analyst™) that provide greater opportunity for professionals to complete the exam while simplifying the renewal process and lowering fees.
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Tuesday, March 2, 2017
Salaries for Analytics Professionals Overall Rose 10.2% Last Year
The Digital Analytics Association (DAA) today announced the results of the 2016 Digital Analytics Industry Compensation Study. Underwritten by Google, the report reveals compensation data for 16 digital analytics positions. ,
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Tuesday, January 3, 2017
Digital Analytics Association Expands to 14 Chapters & 47 Leaders
The Digital Analytics Association is continuing to grow at a steady rate, adding two new chapters in 2016 to a total of 14 chapters in North America, along with 47 volunteer chapter leaders.
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Thursday, November 10, 2016
Digital Analytics Compensation Study Underway
The Digital Analytics Association is launching its first compensation survey for the industry. The survey is easy for analysts, managers, directors, and their teams to complete. The final compensation report will only share aggregated data;, responses are anonymous. The deadline to participate in the survey is Monday, November 28.
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Wednesday, October 19, 2016
DAA Member Community Recognized
The Digital Analytics Association was recently notified by Higher Logic, a leading cloud-based community provider, that the DAA member community (DAA Community) is one of the top performers among their 700+ clients with regard to engagement among users.
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Friday, October 7, 2016
Digital Analytics Job Descriptions Now Available to the General Public
The Digital Analytics Association announced today that its previously members only Digital Analyst Job Descriptions are now available to the general public for purchase for only $299.,
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Monday, September 26, 2016
DAA Launches New Women in Analytics Community
In response to Digital Analytics Association (DAA) members who have expressed a strong interest and belief in supporting gender equality in the workforce, DAA launched a new member only community. All DAA members –, women and men – are invited to join this special community.
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Wednesday, August 3, 2016
Digital Analytics Cookbook Reaches Milestone Surpassing 50 Recipes
The Digital Analytics Association (DAA) today announced that the number of “recipes” in the Digital Analytics Cookbook has surpassed 50 in just six short months
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Sunday, July 24, 2016
Digital Analytics Association’s Global Membership Elects 2016-17 Directors and Officers
The Digital Analytics Association’s Global Membership Elects 2016-17 Directors and Officers Casey Carey of Google Continues as President.

Tuesday, April 5, 2016
Digital Analytics Association Names Recipients of 2016 Awards for Excellence at Annual Gala Event
The Digital Analytics Association (DAA) last night bestowed its 2016 Awards for Excellence on five recipients. The global awards competition, now in its sixth year, honors outstanding contributions to the field of digital analytics.

Tuesday, March 15, 2016

Marilee Yorchak Named Executive Director of Digital Analytics Association
The Digital Analytics Association (DAA) announced today that Marilee Yorchak has been hired as the organization's full-time Executive Director, reporting to the DAA Board of Directors.

Thursday, December 10, 2015

AT Internet enriches its digital analytics solution with new applications designed for business use
AT Internet, major player in the field of digital intelligence since 1996, unveils the newest applications in its software suite dedicated to advanced performance analytics for websites and mobile applications.

Thursday, November 26, 2015

Following rejection of the Safe Harbor agreement, AT Internet analyses impact and affirms its Analytics Suite’s total compliance with EU legislation
AT Internet, major player in the field of digital intelligence, responds to the European Court of Justice’s decision to invalidate the Safe Harbor agreement, per the 6 October 2015 ruling that the European Commission’s Decision 2000/520/EC of 26 July 2000 does not respect personal data privacy regulations.

Tuesday, June 2, 2015

Digital Analytics Association's Global Membership Elects 2015-16 Directors and Officers
The Digital Analytics Association (DAA) today announced its 2015-16 Board of Directors, the results of an election held recently among the DAA's members worldwide.

Tuesday, April 7, 2015

DAA Produces the Digital Analyst Competency Framework, an Important Industry First
The Digital Analytics Association (DAA) announced today that it has completed development of a Digital Analyst Competency Framework, the industry's first reference compendium of professional skills and performance levels for digital analysts.

Thursday, April 2, 2015

Digital Analytics Association Names Recipients of 2015 Awards for Excellence at Annual Gala Event
The Digital Analytics Association (DAA) last night bestowed its 2015 Awards for Excellence on five recipients. The global awards competition, now in its fifth year, honors outstanding contributions to the field of digital analytics.

Thursday, December 18, 2014

Digital Analytics Association Opens Nominations for 2015 Awards for Excellence
Nominations are now being accepted for the Digital Analytics Association’s (DAA) fifth annual Awards for Excellence. Nominations for the program, which honors outstanding contributions to the field of digital analytics, close January 12, 2015, and they are open to both DAA members and non-members.

Monday, October 13, 2014

DAA's Fall Programs Kick Off Oct. 16 with a "Monster Analytics Mash Up" in Seattle
The Digital Analytics Association (DAA) today announced its fall 2014 schedule of events for digital analytics professionals in various locations in the United States and Canada. Instructor-led Essential courses, interactive Storytelling Workshops and locally organized Symposiums all offer high-quality analytics education in practitioners' home cities.

Wednesday, May 29, 2014

Learn How to Turn Complex Data into Actionable Outcomes at the DAA Symposium in Washington, D.C., June 5
Two half-day events that will show analytics and marketing professionals how to use their data to drive real action and tell attention-getting stories will take place on June 5 in Arlington, Virginia, at the Artisphere, hosted by the Digital Analytics Association (DAA).

Monday, May 27, 2014

Digital Analytics Association's Global Membership Elects 2014-15 Directors and Officers
The Digital Analytics Association (DAA) today announced its 2014-15 Board of Directors, the results of a global election held recently among the DAA members.

Monday, May 12, 2014

Digital Analytics Workshops Go On the Road – First Stop Is Austin, Texas
The well-regarded Base Camps workshops held by the Digital Analytics Association (DAA) are now taking place in new locations as standalone courses, offering high-quality analytics education to marketers and web professionals in their home cities without the expense and complication of travel to industry events.

Wednesday, May 07, 2014

Learn How Digital Analytics Can Drive High Performance Marketing - Austin, Texas, May 22
A half-day event showcasing the importance of digital analytics to effectively competing in the marketplace will take place in Austin, Texas, on May 22, at the University of Texas at Austin. "Digital Analytics: Driving High Performance Marketing" starts at 12:30 p.m., hosted by the Digital Analytics Association (DAA).

Wednesday, March 19, 2014

Digital Analytics Association Reveals 2014 Awards for Excellence Recipients at San Francisco Gala
Last night the Digital Analytics Association (DAA) revealed the recipients - selected from more than 90 nominations - of its fourth annual Awards for Excellence.

Monday, February 24, 2014

Digital Analytics Association Announces Finalists in 2014 Awards for Excellence
The Digital Analytics Association (DAA) has identified the finalists - five in each of five categories -- in its fourth annual Awards for Excellence program, which honors outstanding contributions to the field of digital analytics.

Thursday, January 23, 2014

Digital Analytics Association to Host Second Dallas Symposium Discussing the Evolution of Digital Analytics
The Digital Analytics Association (DAA) announced today that it will host its second annual DAA Dallas Symposium at The University of Texas at Dallas campus in Dallas, Texas Thursday, Feb. 20 from 12:30 p.m. to 6 p.m. CST.

Friday, January 10, 2014

Digital Analytics Association to Host Los Angeles Symposium at UCLA
The Digital Analytics Association (DAA) announced today that it will host its third annual Los Angeles Symposium on Tuesday, February 4th on the University of California, Los Angeles (UCLA) campus in the Carnesale Commons.

Monday, December 16, 2013

Call for Nominations: 2014 Digital Analytics Associations Awards for Excellence
The Digital Analytics Association (DAA) is accepting nominations for the 4th Annual DAA Awards for Excellence for outstanding contributions to the digital analytics industry from individuals, companies as well as agencies and vendors, who may also nominate their clients for exceptional analytics work.

Thursday, November 21, 2013

Digital Analytics Association to Host New York Symposium on Cutting Big Data Down to Size
The Digital Analytics Association (DAA) announced today that it will host its New York Symposium at The Graduate Center, CUNY on December 4th from 1 p.m. to 6:20 p.m. followed by a networking reception.

Thursday, November 6, 2013

Digital Analytics Association to Host San Francisco Symposium at Google Office
The Digital Analytics Association (DAA) announced today the all-star speaker line up at its San Francisco Symposium at the Google office in San Francisco, CA on Tuesday, November 12 from 12:30pm to 5:30pm followed by a cocktail reception.

Thursday, October 24, 2013

Digital Analytics Association to Host Seattle Symposium on Creating Great Customer Experiences
The Digital Analytics Association (DAA) announced today that it will host its fourth annual Seattle Symposium at the Microsoft Conference Center in Redmond, WA on Wednesday, November 6th from 9:00am to 4:30pm.

Thursday, September 30, 2013

Digital Analytics Association to Host Philadelphia Symposium on Breakthrough Approaches to Data-Informed Storytelling
The Digital Analytics Association (DAA) announced today that it will host its third annual Philly Symposium at the University of Pennsylvania in Philadelphia, PA on Tuesday, October 22nd from 12:30pm to 5:30pm, followed by a cocktail hour.

Thursday, September 5, 2013

Digital Analytics Association to Host Chicago Symposium on Optimizing the Customer Experience in an Omnichannel World
The Digital Analytics Association (DAA) announced that it will host its second annual Chicago Symposium at the Mid-America Club in Chicago, IL on Tuesday, September 17th from 12:00 pm to 5:30 pm followed by a cocktail hour.

Tuesday, August 20, 2013

Blueocean Market Intelligence Joins Digital Analytics Association
Blueocean Market Intelligence announced today it joined the Digital Analytics Association (DAA) as part of its efforts to help shape and advance the digital marketing and digital analytics industries.

Wednesday, May 22, 2013

Digital Analytics Association Announces 2013 – 2014 Board of Directors
The Digital Analytics Association (DAA) today announced its 2013 - 2014 Board of Directors as a result of a global election held in April/May among the almost 3,000 DAA members.

Monday, May 20, 2013

DAA to Host Inaugural Washington D.C. Symposium on Using Multi-Channel Analytics
The Digital AnalThe Digital Analytics Association (DAA) announced today that it will host its Inaugural Washington, DC Symposium at the Artisphere (Rosslyn Metro) in Arlington, VA on Tuesday, June 4th from 12:00 pm to 5:30 pm followed by networking.

Thursday, April 18, 2013

2013 DAA Awards for Excellence Winners Announced
The Digital Analytics Association (DAA), announced today the winners of the 3rd annual DAA Awards for Excellence. All DAA members and non-members were invited to nominate outstanding contributions from individuals, agencies, vendors and practitioners who deserve recognition.

Wednesday, March 27, 2013

5 questions to Geddy Van Elburg on Digital Analytics and the EU Directive on Data Protection »
The DAA (Digital Analytics Association) has produced a new white paper that provides a comprehensive overview of the key differences on privacy issues between the...

Friday, March 22, 2013

San Francisco Giants’ Yeshayah Goldfarb to Keynote DAA Awards for Excellence Gala »
Wakefield, MA – March 20, 2013 – The DAA (Digital Analytics Association) is pleased to introduce Yeshayah Goldfarb, Director of Minor League Operations/Quantitative Analysis for...

Thursday, February 14, 2013

DAA to Host Inaugural Dallas Symposium on Multi-Channel Analytics and Attribution »
WAKEFIELD, MA – (February XX, 2013) – The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), announced that they will host its inaugural...

Friday, February 01, 2013

Digital Analytics Association to Host Austin Symposium on Digital Analytics in the Real World »
WAKEFIELD, MA – (February XX, 2013) – The Digital Analytics Association (DAA), formerly the Web Analytics Association...

Friday, January 25, 2013

Digital Analytics Association to Host Los Angeles Symposium on Examining The Digital Marketing Chall »
WAKEFIELD, MA--(Marketwire - Jan 23, 2013) - The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), announced that it will host its second...