The DAA is proud to have the support and participation of many significant players in the Digital Analytics industry. Learn more about our diverse corporate members below. Bold companies have Certified Web Analysts™!
Adobe Systems, Inc.
Omniture, Inc. is the pioneer of next-generation online analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest ASP based online analytics provider by revenue, and Omniture's SiteCatalyst™ is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard.
For more information, visit http://www.omniture.com/.
Utilizing advanced advertising attribution technology, Adometry provides deeper insight into the overall performance and incremental ROI of online cross-channel marketing efforts. The world's largest advertisers and agencies use Adometry Attribute to optimize and guide their future marketing efforts. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions marketing touchpoints from online channels such as search, email, display and social media. In addition, it links offline data so that marketers can see the influence that TV, radio, and econometric or seasonal events have on their campaign. Adometry combines its scientifically proven methodology with a flexible and easy to implement solution that generates the most accurate and comprehensive results in the shortest amount of time.
American Eagle Outfitters, Inc. is a leading global specialty retailer offering high-quality on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters and Aerie Brands. The company operates more than 1,000 stores in the Unites States, Canada, Mexico, China, and Hong Kong, and ships to over 80 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at over 60 licensed international franchise stores in 12 countries.
"Cracking the customer code requires making the right offers at the right time to the right people through the right channels, essentially transforming an ocean of real-time data signals into right-time marketing." - Pelin Thorogood, President and CEO, Anametrix.
Anametrix is a cloud-based, real-time, marketing analytics platform that transforms Big Data into actionable insights forright-time marketing. By collecting, analyzing and making sense out of data from virtually any engagement source, Anametrix enables clients to act on multichannel data to drive revenue and profitability.
The data explosion in social, mobile, digital and traditional media has created a whole new set of challenges for business. There's no longer a clear path to purchase in this multichannel world as consumers visit websites and brick-and-mortar stores; click ads; monitor their mobile phones for offers; research products and services online; and look for social mentions and recommendations. The volume and variety of the data on every aspect of the customer journey is so daunting that marketers often don't know which questions to ask – or how to do it in an efficient way to derive actionable insights.
Anametrix solves this challenge by presenting a holistic view of paid-, owned- and earned-media effectiveness to improve campaign results; lower acquisition costs, and expand customer lifetime value. The platform allows marketers to perform ad hoc analysis of consumer search and engagement patterns, demographics, social graphs and campaign activity, and correlate consumer response against corporate financial data. In addition to presenting real-time, cross-channel analytics dashboards and historical reporting, Anametrix delivers predictive analytics for easy forecasting. Armed with a deep understanding of their levers of change, marketers can reallocate their marketing mix to achieve the desired future.
Founded in 2010 by the trailblazing team behind WebSideStory, Anametrix has headquarters in San Diego, CA.
Learn more at http://www.anametrix.com/.
Product and service providers require cost-effective marketing solutions that spring from data and engage customers and trade partners across channels and in a variety of media. That's Ansira Engagement Marketing. We start with data because it's central to market plan development and calculations of after-action return on marketing investment. But we don't stop there. We turn dynamic data into business success by developing and executing smart, effective marketing programs that engage customers and generate powerful results. Ansira provides a full array of services − including data management and analytics, marketing administration, direct marketing, digital and interactive solutions, experiential and events programming, and traditional agency support − to meet all marketing needs and engage customers to drive sales.
Apollo Group, Inc. is one of the world's largest private education providers and has been in the education business for more than 35 years. The Company offers innovative and distinctive educational programs and services both online and on-campus at the undergraduate, master's and doctoral levels through its subsidiaries: University of Phoenix, Apollo Global, Institute for Professional Development and College for Financial Planning. The Company's programs and services are provided in 40 states and the District of Columbia; Puerto Rico; Latin America; and Europe, as well as online throughout the world.
Learn more at http://www.apollogrp.edu/.
Arc Worldwide, Div of Leo Burnett
For more information, visit http://www.arcww.com/.
AT Internet is an independent and trustworthy company that enables an integral analysis of websites, intranet and mobile sites. It has provided real time, Online Intelligence Solutions since 1995. Thanks to its technology and integrity, it has enabled Web Analytics to evolve into decision making solutions: Online Intelligence systems.
Its unique solution relies on a robust and reliable technological platform. By creating useful information, it facilitates the work of the different functions in your company to stay focused on performance. For more information, please visit atinternet.com. AT Internet was formerly known as XiTi.
For more information, visit http://www.atinternet.com/.
Axcess Financial Services, Inc.
Axcess Financial is a respected leader in the financial services industry. Axcess Financial empowers consumers with financial solutions that are convenient and approachable. These financial products improve consumers' financial situations by meeting their lifestyle and budgetary needs.
A revolution in financial solutions has begun and Axcess Financial is leading the change. Around the world, in developed and emerging economies alike, we’re helping to make available a wider range of vital financial services to a greater selection of people than ever before.
But Axcess Financial’s mission isn’t simply to make traditional banking services more widespread or more user-friendly. Rather, our purpose is to creatively disrupt the existing banking paradigm by re-envisioning and rebuilding the entire lending model from the ground up.
Taking on this leadership role in innovation isn’t new to us – we’ve been leading up to this moment for some time. For nearly two decades, Axcess Financial has offered alternative financial services to members of communities who have been underserved by traditional lenders. We’ve built a reputation as a respected global leader in the financial services industry by empowering both consumers innovative financial solutions.
For more information, visit http://www.axcess-financial.com/.
BitBang provides web analytics consulting services and solutions for companies looking to achieve success in their e-business initiatives. BitBang combines technology and methodology to communicate, learn and build strong online relationships. BitBang offers its vendor selection, analysis, implementation, business processes, reporting, configuration, testing and training expertise to organizations that recognize web analytics and customer experience management as a key factor for business success.
You can also read our Web Analytics blog at http://blog.webanalytics.it/.
Blast Advanced Media
Blast Advanced Media is an analytics consultant helping mid- to large-size businesses customize their analytics solution to get straightforward, actionable insights they need to succeed. From custom implementation and training by certified experts, to seasoned performance analysis, Blast Advanced Media helps optimize analytics to improve your entire business - creating a culture of optmization for maximum marketing ROI. Reviewing your business goals, Blast Advanced Media helps you develop the right strategy and set up proper key performance indicators to track, measure, analyze and optimize all online initiatives across multiple marketing channels.
For more information visit, http://www.blastam.com/.
Blueocean Market Intelligence
Transformation through integration: realize the full potential of your information
Blueocean Market Intelligence is a next-generation services organization with a deep focus on analytics, market intelligence and social media, all uniquely delivered under one roof by 650 plus professionals. Our 360 Discovery TM process insures the comprehensive utilization of all available structured and unstructured data sources, enabling us to bring the best to bear against each project. By combining the talent, speed and cost benefit of a flat world, along with our scalable delivery model, we are able to achieve a more nuanced and comprehensive understanding of the market at the delivery speed and price advantage that today's business climate demands.
Blueocean digital analytics capabilities are focused to empower the digital marketers to make better and quick decisions by leveraging data and insights. Our focus is to ensure we are agile, nimble and focused towards the broader digital strategies.
For more information visit, http://www.blueoceanmi.com/.
BrightTag is building a new technical foundation for the next generation of online marketing. The company helps marketers and web analysts make online data instantly useful in any web or mobile application while solving fundamental privacy, data quality and site performance challenges. Traditional methods of connecting websites to marketing and analytics services rely on individual tags and pixels that create silos of data. The BrightTag ONE™ integration platform redefines the way data is collected and shared, enabling sites and services to connect directly in real time. BrightTag's clients include many of the world's top brands and hundreds of online service providers continue to integrate their technology with BrightTag ONE. BrightTag was named by VentureWire and an independent board of review at Dow Jones as one of the 50 most innovative technology companies of 2011 and a member of the FASTech50.
For more information visit, http://www.brighttag.com/.
Brooks Bell is the only optimization firm focused exclusively on enterprise-level A/B split testing, targeting and optimization services. We help companies using enterprise-level testing platforms such as Adobe®Test™, Monetate and Optimizely to improve their on-site testing capabilities and scale their optimization practices. Our testing strategy results in a data-driven company culture, more clarity about your customer needs, better UX and higher conversion rates.
For more information, please visit our website at http://www.BrooksBell.com/.
Cardinal Path is one of the largest digital intelligence and measurement consulting firms in North America. Cardinal Path leverages its strategic partnerships with global leaders including Google and Adobe to provide its clients comprehensive consulting and global best practices in the fields of web analytics, usability testing, search engine marketing and optimization. In addition to consulting services, Cardinal Path also provides industry leading Google AdWords and Analytics training at venues throughout North America. The firm has offices in Phoenix, Boston, Chicago, San Francisco, Ottawa and Vancouver.
For more information, please visit: http://www.cardinalpath.com/.
We audit, renovate, build and optimize campaigns and analytics implementations from our headquarters in Toronto, Ontario, Canada. Do you have in-house staff who need their capability jumpstarted? We provide custom training and coaching in both analytics and search marketing, for a variety of tools and covering a myriad of industries.
Count what matters. Change what Counts.
More about what this means at ClickInsight.ca
Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world's leading companies build stronger businesses. Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. As one of the largest providers of Web analytics services, Cognizant is dedicated to helping clients strengthen their customer relationships by leveraging its technological expertise, industry intelligence and execution excellence. With a strong global talent pool, Cognizant offers a comprehensive portfolio of digital measurement and customer experience management solutions for the Web, mobile, and social channels which help clients understand, proactively anticipate and act upon online customer behavior. With over 50 delivery centers worldwide and 130,000 employees, Cognizant is ranked among the top performing and fastest growing companies in the world.
For more information, please visit http://www.cognizant.com/.
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.
For more information, please visit http://www.comcast.com/.
comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena. comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies.
For more information, please visit http://www.comScore.com/.
Condé Nast creates the world's best content for the world's most influential audiences. The company attracts more than 164 million consumers across its twenty industry-leading print and digital media brands: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Condé Nast Traveler, Details, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Lucky, Golf Digest, Golf World, Teen Vogue and Ars Technica.
The company launched Condé Nast Entertainment in 2011 to develop film, television and digital video programming. Condé Nast also owns Fairchild Fashion Media (FFM) and its portfolio of comprehensive fashion journalism brands: WWD, Style.com, Footwear News, NowManifest, Beauty Inc., M and Fairchild Summits.
For more information, please visit http://www.convertro.com/.
As a marketing agency in an increasingly digital world, our job is to create extraordinary experiences. Experiences that bring together creative thinking, smart ideas and emerging technologies to drive our clients' businesses.
Great companies start with an idea and an inspiration. Our idea was to make the car buying process better, faster and simpler. And our inspiration was technology. In 1997 that spark led Mark Bonfigli, Rick Gibbs, Mike Lane, Jamie LaScolea and Ryan Dunn to found Dealer.com and begin redefining the expectations of the auto industry. By bringing a full suite of digital marketing tools to OEMs and dealers, coupled with direct consultation to make those tools work harder for customers, we helped to change the digital face of the industry.
For more information, visit http://www.dell.com/.
For more information visit http://www.demandbase.com/.
Digital Annexe Limited
Digital Annexe is a team of creative people committed to learning new technologies and building innovative ideas. Since our birth in 2006 we have been in the business of delivering real results for the likes of Mercedes-Benz, Massey Ferguson, Laura Ashley, IJP, British Gypsum and many more. Everything we do is based on insight; we understand consumer behaviour and work collaboratively with our clients to build solutions which give real value and deliver real results.
Domo transforms the way executives manage their business and drives value from the tens of billions of dollars that's been spent on traditional business intelligence systems. Domo has been recognized by numerous organizations as one of the industry’s most promising private software companies.
eClerx provides critical business operations services to more than 20 global Fortune 1000 clients, including many of the world's leading financial services firms, online retail and distributors, interactive media and entertainment, high tech and industrial manufacturing, travel and leisure, and software vendors, through operational support, data management and analytics solutions. Incorporated in 2000, eClerx is India's first and only publicly listed knowledge processing (KPO) company and is today traded on both the Bombay and National Stock Exchanges of India. eClerx was ranked as one of Forbes Asia's 200 Best Under a Billion List and named as finalist in Teleos' Most Admired Knowledge Enterprise award. eClerx employs over 6,000 employees across its six Indian delivery centers offices in Mumbai, Pune and Chandigarh plus global client relationship locations in New York, London, Silicon Valley, Austin, Dublin and Singapore. For more information, please visit www.eclerx.com.
Founded in 2006, The Encima Group is a premier services and solutions organization focused on enabling our clients' success through Analytics, Business Intelligence, and Operations excellence. Our clients benefit from our Multi-Channel perspective, including deep industry expertise in Digital Analytics and Digital Operations.
For more information, visit www.encimagroup.com.
E-Nor’s platform-agnostic digital analytics and optimization framework, combined with senior consulting expertise, enables organizations to adopt a more data-driven culture. For over 10 years, E-Nor has specialized in digital analytics, providing measurement strategy, implementation, reporting, analysis, training, and data visualization, allowing for companies to leverage data to make better business and marketing decisions. A Google Analytics Certified Partner and a Google Analytics Premium Authorized Reseller, the organization advises some of the world’s most recognized brands, Fortune 500 companies, and governmental agencies. E-Nor is headquartered in the heart of the Silicon Valley in the San Francisco Bay Area with offices in Los Angeles, New York City, Dallas, Tampa Bay and Brussels.
For more information, visit http://www.e-nor.com/.
Ensighten was founded in 2009 to solve the growing problems of online data collection. As the use of tracking tags and web analytics tools increased, so did the challenges of implementing, customizing and changing those tags. Ensighten has stepped up to provide organizations with a flexible and secure way to manage their tags, removing the burdens of resource and time expenditures and empowering marketers, web analytics specialists and IT staff to take control of their tags. With its patent-pending technology and team of innovative leaders, Ensighten is leading the way to a streamlined, stress-free tagging future.
For more information, visit http://www.ensighten.com/.
Ernst & Young Enterprise Intelligence
Improving business performance while managing risk is an increasingly complex business challenge. Whether your focus is on broad business transformation or more specifically on achieving growth, optimizing or protecting your business having the right advisors on your side can make all the difference. Our 30,000 advisory professionals form one of the broadest global advisory networks of any professional organization, delivering seasoned multidisciplinary teams that work with our clients to deliver a powerful and exceptional client service. We use proven, integrated methodologies to help you solve your most challenging business problems, deliver a strong performance in complex market conditions and build sustainable stakeholder confidence for the longer term. We understand that you need services that are adapted to your industry issues, so we bring our broad sector experience and deep subject matter knowledge to bear in a proactive and objective way. Above all, we are committed to measuring the gains and identifying where your strategy and change initiatives are delivering the value your business needs.
Expedia delivers consumers everything they need for researching, planning, and purchasing a whole trip. The company provides direct access to one of the broadest selections of travel products and services through its North American Web site, localized versions throughout Europe, and extensive partnerships in Asia. Serving many different consumer segments – from families booking a summer vacation to individuals arranging a quick weekend getaway, Expedia provides travelers with the ability to research, plan, and book their comprehensive travel needs. Expedia-branded Web sites feature airline tickets, hotel reservations, car rental, cruises, and many other in-destination services from a broad selection of partners.
Evidon grows businesses by delivering new and accurate intelligence on how the digital marketplace really works. With insight into the marketing technologies that underpin the commercial internet, brands, agencies, publishers and technologies make more informed decisions that guide their data strategies and drive better results.
FedEx (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. We offer integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires our more than 290,000 employees and contractors to remain absolutely, positively focused on safety, the highest ethical and professional standards and the needs of their customers and communities.
At FedEx, we recognize that our impact is greater than the services we provide. We are committed to being a great place to work, a thoughtful steward of the environment and a caring citizen in the communities where we live and work. We are passionate about sustainably connecting people and places and improving the quality of life around the world.
For more information, go to fedex.com.
Large or small, public or private, no company can exist without satisfying its customers. Helping our customers deliver even greater satisfaction to their customers is our passion at ForeSee Results. We have collected 58 million Voice of Customer responses (completed surveys) to date and have over 1000 measurement implementations in place. Raising the satisfaction bar starts with rigorous measurement. You won't find another company that measures customer satisfaction as accurately as we do. That's because we deploy our surveys and online tools using the widely respected American Customer Satisfaction Index methodology. Headquartered in Ann Arbor, Michigan, ForeSee Results was founded in 2001 and has grown to a team of more than 200 professionals, including research analysts, usability auditors, and technical specialists. We continually strive to offer our customers in North America, and around the world, the industry's most innovative and integrated set of customer satisfaction analytic tools.
For more information, visit http://www.foreseeresults.com/.
Google entered the web analytics space with the goal of improving the internet for everyone by getting web analytics data into the hands of site owners and marketers throughout the world. Hundreds of thousands of sites now run Google Analytics, including some of the largest sites on the web.
Google Analytics has the enterprise level capabilities you'd expect from a high end web analytics offering, and also provides time-saving integration with AdWords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well. Free support is available in all languages we support, and paid professional services are available through our many Google Analytics Authorized Consultants.
For more information, visit http://www.google.com/analytics/.
Hearst Corporation is one of the nation's largest diversified media and information companies. Its major interests include ownership of 15 daily and 34 weekly newspapers; hundreds of magazines around the world; 29 television stations, which reach a combined 18 percent of U.S. viewers; ownership in leading cable networks; significant holdings in automotive, electronic and medical/pharmaceutical business information companies; a 50 percent stake in global ratings agency Fitch Group; Internet and marketing services businesses; television production; newspaper features distribution; and real estate.
Hudson River Group
IBM marketing solutions provide an end-to-end, integrated set of capabilities designed exclusively for the needs of marketing organizations by integrating and streamlining all aspects of online and offline marketing.
IBM's marketing solutions empower organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. IBM's proven and comprehensive offerings are giving over 2,500 organizations around the world the power and flexibility required to provide their customers and prospects with what they expect today – a consistent and relevant brand experience across all channels.
Visit ibm.com/software/marketing-solutions for more information.
Insight Rocket's digital analytics acceleration service matches the real-life workflow of marketers and analysts, identifying risks and opportunities while they’re still actionable. It combines a cloud-based private data mart, award-winning intelligent alerting, multi-channel dashboards, and an innovative publishing platform for data analysts.
For more information visit http://www.insightrocket.com/.
By helping our clients understand who is coming to their online channel, for what reasons, and how well they are able to complete their tasks, iPerceptions is providing tactical and strategic decision support that is changing the way many of the world's leading companies are doing business online. Our free tool, 4Q, and enterprise solution, the webValidator, turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers.
Johnson & Johnson
Caring for the world, one person at a time, inspires and unites the people of Johnson & Johnson. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Our approximately 128,000 employees at more than 250 Johnson & Johnson operating companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.
For more information, visit http://www.jandj.com/.
LunaMetrics is a digital marketing consultancy helping enterprise level businesses discover and act upon metrics that matter. We offer training and consulting services in Google Analytics, Google AdWords, SEO, and Social Media.
For more information, visit http://www.LunaMetrics.com/.
Marchex is a mobile advertising technology company. They look at how ads perform through hard data. The combined forces of their ad network, paid search solution, advanced analytics technology and team of leading data scientists provide deep insights into which channels an ad campaign hit, how many consumers were reached, who made a phone call and what, exactly, happened on that call. All this empowers advertisers to drive maximum value from their ad campaigns.
Founded in 2004, Nabler has swiftly grown into a full-service, new-age, digital analytics company. With over 6 years of extensive experience in web analytics, our expert analysts help some of the top 500 global brands to analyze digital data, allowing them to make smarter, data driven, marketing strategies. Services include site analytics, campaign reporting, implementation, social-media analytics and software services for custom WA solutions. Nabler is based in Bangalore, India.
For more information, visit http://www.nabler.com/.
ObservePoint is committed to improving online measurement data and enabling companies to have confidence in their data-driven decisions. With SiteAudit, the most robust web analytics tag auditing solution ever made, web analysts finally have the power to fully automate their web analytics implementation quality assurance. ObservePoint tells analysts when their implementation needs repair. ObservePoint – Trust your data.
For more information, visit http://www.observepoint.com/.
Office Depot Inc.
Office Depot, Inc. is a global supplier of office products and services. Formed by the merger of Office Depot and OfficeMax, Office Depot, Inc. is a leading global provider of products, services, and solutions for every workplace. Office Depot, Inc. is a resource and a catalyst to help customers work better. They are a single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials. The company has combined annual sales of approximately $17 billion, employs about 66,000 associates, and serves consumers and businesses in 59 countries with more than 2,200 retail stores, award-winning e-commerce sites and a dedicated business-to-business sales organization - all delivered through a global network of wholly owned operations, joint ventures, franchisees, licensees and alliance partners. The company's portfolio of leading brands includes Office Depot, OfficeMax, OfficeMax Grand & Toy, Viking, Ativa, TUL, Foray, and DiVOGA.
Optimizely is a world-class website optimization platform, providing A/B and multivariate testing that is incredibly powerful and easy-to-use. Optimizely enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic, gather immediate results, and start achieving goals. Over 3,500 enterprises have adopted Optimizely, including Starbucks, Disney, Salesforce, eBay, Weather.com, Demand Media, and Crate & Barrel. A staggering 190,000+ experiments have been run on the Optimizely platform and the number is growing rapidly, as more individuals and businesses alike realize the power of data-driven decision-making.
For more information, visit http://www.optimizely.com/.
Pointmarc, founded in 2006, is a digital analytics and management consultancy. We empower companies with world-class best practices to drive revenue and maximize the impact of their digital presence and efforts. Our team of certified experts and analysts deliver solutions for managing testing/targeting/segmentation process, analytics solution design, data visualization, performance measurement, and marketing operations. Our work enables our clients to focus on the right data and make actionable business decisions. Pointmarc is technology agnostic, helping companies of all sizes to define and validate their business objectives in order to design, implement, optimize and operationalize the measurement technologies that they've invested in. Pointmarc works with some of the most dynamic and innovative companies on the planet and we are proud and grateful for the trust our clients have put in us. These include clients such as Microsoft, Disney, Rhapsody, Yahoo and Expedia amongst others.
Get to know us and the power behind technology + data and your business. Visit http://www.pointmarc.com/.
Marketers need to understand “why” the audiences they target take action. Resonate answers that question, while making it simple to put that knowledge to work creating positive results for political campaigns and marketing initiatives. Resonate’s pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate’s motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.
SAS Web Analytics
SAS Online Analytics solutions turn web data into key metrics specific to your business, enabling you to determine the success of your online operations from both a customer and channel perspective. Using online analytical data, organizations can proactively refine overall business strategies in order to drive profitable revenue growth. SAS is the world's leader in business analytics software, delivering the breakthrough technology you need to transform the way you do business. SAS provides an integrated process for analyzing data from every customer touchpoint and gaining the predictive power to drive change at every level. SAS Customer Intelligence provides the vital knowledge needed to help organizations build a marketing-ready enterprise and create a sustainable competitive advantage.
For more information, visit http://www.sas.com/software/customer-intelligence/.
With more than 250,000 active users, ShinyStat is Italy's leading web analytics platform. Distributed by Shiny, the Internet company started in 1994 at the University Campus of Savona, ShinyStat was developed to provide the most effective real-time website traffic metric tools. ShinyStat is focussed on the integration of e-commerce and search-engine positioning, providing a comprehensive tool suited to enhance the effectiveness of the most demanding e-business activities.
For more information, visit http://www.shinystat.com/.
SiteSpect provides the world's most comprehensive optimization platform, enabling the world's largest and most successful online businesses to significantly improve key metrics such as conversion rates and revenue. SiteSpect's solutions include A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web and app optimization, front-end optimization, and back-end testing. SiteSpect's patent-pending technology and professional services are used by companies such as Wal-Mart, Staples, Target, Urban Outfitters, ASOS, Overstock.com, and leading financial services companies.
For more information, visit http://www.sitespect.com/ or call 617-859-1900.
For more information, visit http://www.societyconsulting.com/.
Sparkline brings a fresh perspective to the world of analytics. We believe that with the right technology, proper education and the right insights, all businesses can answer their customers’ wants and needs, and provide better products, value and service. Sparkline supports companies to make the leap into a data-centric framework that will see them become more profitable, efficient & current.
Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG's global agency brands: MediaVest and Starcom. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts. With nearly 7,800 employees in 110 offices worldwide, SMG partners with the world's leading companies, as well as regional clients.SMG is part of Publicis Groupe, one of the world's leading communications groups.
Stratigent offers companies a complete array of customized web analytics services including vendor selection, configuration, testing, analysis, and training. Our dynamic consultants pursue the highest levels of integrity, quality and professionalism in providing superior technical and business recommendations. Our strong relationships with leading solutions allow our consultants to stay abreast of the industry and provide cutting edge guidance.
For more information, visit http://www.stratigent.com/.
Symantec was founded in 1982 by visionary computer scientists. The company has evolved to become one of the world's largest software companies with more than 18,500 employees in more than 50 countries. We provide security, storage and systems management solutions to help our customers – from consumers and small businesses to the largest global organizations – secure and manage their information-driven world against more risks at more points, more completely and efficiently than any other company.
TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With TagMan, clients can efficiently manage and unify tag-based technologies to produce one independent stream of clean marketing data from all channels. Marketers use powerful business intelligence charts to visualize and analyze the full customer journey and sync their Marketing Experience Data into various systems including CRMs, bid-management and order fulfilment systems. More than 250 enterprise websites across all major industries including Travel, Leisure & Hospitality, Fashion Apparel, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for achieving dramatic marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone.
Find out more at http://www.TagMan.com/.
Tealium is the leading provider of enterprise tag management solutions, serving some of the most demanding clients worldwide. Tealium can be implemented in days instead of weeks or months, reducing tagging costs for organizations. Through the Tealium Tag Management Console, business users can manage their tag implementations in a simple drag-and-drop interface, without further taxing their IT department. Tealium's solutions lets customers save on IT costs, while improving their analytics, their digital marketing deployments and the performance of their web site.
Think Big Analytics
Companies are transforming their businesses by leveraging the power of Big Data. To move beyond traditional business intelligence to true Analytics requires a Big Data roadmap, skills training, and deep data science & engineering expertise. Think Big's technology-enabled services include proven solutions that navigate organizations through the five essential stages of adoption.
TMM Data's initial vision was to help companies manage and integrate accurate marketing data across all digital marketing platforms. This experience led to the launch of a better way to manage and integrate all types of data; the Dekahi™ Data Platform.
Derived from words meaning "one" and "data" the platform is a realization of years of experience and development to enable companies to simplify their data in a variety of ways including:
- Flexible, web-based tools to create, integrate, process, and manage your data
- Customize data structures, reports, charts, data mashups, and even code.
- Integrations and Data Processing made easy through its custom API and Business Rules Engine
- A few examples of flexible data integrations include Adobe Products, Google Analytics, Webtrends, Coremetrics, Data Warehouses, Social Platforms and more.
Contact us to learn more about how can help you simplify your data. http://www.tmmdata.com/.
Trakken is one of the leading consulting companies in Germany. Founded by two ex-Google employees, Trakken focuses on Web Analytics and Conversion Optimization. As a Google Analytics Certified Partner, an Adobe Business Partner, an AT Internet Partner, and Webtrekk Partner, Trakken is well-established in the online marketing area and has consulted many large international clients across all kinds of industries. As part of its web analytics practice area, Trakken provides a variety of services, including: KPI definition, tool evaluation, tool implementation and web analysis. Trakken offers conversion optimization as a full-service approach, with concept, design, development, testing and interpretation all conducted by Trakken.
For more information, visit http://www.trakken.de/.
Turner Broadcasting System, Inc.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com; TBS, TNT, Turner Classic Movies, truTV, Peachtree TV and Turner Sports; and Cartoon Network, Boomerang and Adult Swim. Turner is based in Atlanta, Georgia, and reaches consumers in some 200 countries and territories.
Viacom Media Networks
Viacom connects with our diverse audiences everywhere they are. As a leading global entertainment content company, we know what our viewers want and proudly deliver it across the globe through television, motion pictures and a wide range of digital media. Media networks includes favorites like BET, MTV, VH1, Nickelodeon, Nick at Nite, COMEDY CENTRAL, Centric, CMT, Spike TV, TV Land, Logo and approximately 160 networks around the world. In addition, digital assets such as Neopets, Addicting Games, BET.com and Quizilla offer compelling and interactive content, providing an even deeper connection with our devoted and focused demographics. Paramount Pictures Corporation offers audiences access to a huge library of top films through brands like Paramount Pictures, Paramount Vantage, MTV Films, Nickelodeon Movies and Paramount Home Entertainment. Fueled by our world-class brands, Viacom serves an ever-growing population of kids, tweens, teens and adults who want their favorite media and entertainment, 24/7.
To lean more, please visit http://www.viacom.com/.
Visual IQ produces the world's most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies' marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
Visual IQ can be reached at firstname.lastname@example.org or by visiting http://www.visualiq.com/.
Walmart helps people around the world save money and live better -- anytime and anywhere -- in retail stores, online and through their mobile devices. Each week, more than 245 million customers and members visit our 11,000 stores under 69 banners in 27 countries and e-commerce websites in 10 countries.
Web Analytics Demystified
Web Analytics Demystified approaches web analytics and optimization consulting like no one else. Our firm is staffed entirely by experts — we don't have "entry level staff", junior analyst, account managers, or annoying sales people. What's more, we don't sell "hours" or "time and materials" engagements — we sell 100% client satisfaction. If you're not happy with our work for any reason we will keep working until you are.
For more information about Web Analytics Demystified, please visit http://www.webanalyticsdemystified.com/.
Webtrekk offers the fastest real time segmentation on the market today. The Q3 ASP software offers a technically advanced enterprise level analytics solution that performs all queries in real time on raw data; this means that (unlike other web analytics tools) our robust technology enables any query on any past data right away without requiring pre-determined filters; thus, instant, on-the-fly correlation between multiple variables. Not aggregate data but data drill-down capabilities to each unique visitor. Made for merchants that require robust content analysis, scenario analysis, profile mining, onsite search, multi-site analytics, graphical click stream analysis, and promotional effectiveness. Each user can set their own parameters and create their own unique reports, alarms, web heat maps, and overlay views, so that large amounts of data are presented in an easily understandable format for immediate and accurate marketing decisions based on comparing all forms of disparate variables in any time frame. Drag and drop technology means that users do not require training in order to make their own unique reports. In addition, the leveraging of the actual raw data in real time ensures that our web analytics tool is future-proof; i.e. any new reports, views, or scenario analysis you may want to make in the future can easily be done since all queries can be made on-the-fly.
For more information, visit http://www.webtrekk.com/.
Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements.
For more information, visit http://www.webtrends.com/.
Yahoo Web Analytics is a powerful and highly customizable, real-time analytics solution that tracks activity on your website, then provides you with data interpretation tools that help you understand it all.
For more information, visit http://www.analytics.yahoo.com/.