UBC/DAA Award of Achievement in Digital Analytics

The award winning UBC/DAA Award of Achievement in Digital Analytics (formerly the Award of Achievement in Web Analytics) is offered 100% online through the University of British Columbia.

The program emphasizes critical thinking and discovery through creating insights from the data generated by digital analytics reporting tools. The program's content is provided by the Education Committee of the DAA. 

Course fees are paid on a course-by-course basis at $710 CAD each ($640 CAD for DAA members). The total program fee is $2,840 CAD.


Intensive Program Packages (in English and German) are offered twice yearly and priced at $2,500 CAD for all four courses ($2,400 CAD for DAA members). 

View a recording of UBC’s Digital Analytics Information Webinar
which featured insights from recognized industry panelists Jim Sterne, Jim Novo, Christopher Berry and Corry Prohens.


The only educational program of its kind!

The UBC/DAA Award of Achievement in Digital Analytics is delivered comprehensively in four 100% online courses:
  1. Introduction to Web Analytics
  2. Web Analytics for Site Optimization
  3. Measuring Marketing Campaigns Online
  4. Creating and Managing the Analytical Business Culture
Experience with a web analytics reporting tool is recommended before taking the courses, as the curriculum does not address the "hands on" elements of working with a specific tool.

Get more information on the program, curriculum, fees and scheduling on the UBC website.

Canadian association for university educationThe UBC/DAA Award of Achievement in Digital Analytics has been distinguished with a CAUCE (Canadian Association for University Continuing Education) Program Excellence Award!

Find out more about CAUCE.


What do the students think?

I’d been trying for the past six months to find information similar to that available in our online class, and to little avail. It's been amazing to have such a comprehensive set of information and know that it's from the best folks

Shaina Boone,
Critical Mass.

I wanted to reach out to thank the DAA leadership, particularly those that shaped the education program with the UBC and the certification program, for helping me change my career-- and frankly—my life. In 2009 I was working as a web analyst at a leading internet company, where I had been for almost 10 years. I will always be grateful for what I learned there and the people I worked with, but it was time for a change and I wasn't sure where to go next. I did have some flexibility in my work schedule --which I didn't want to give up -- so taking a new full-time job didn't have much appeal. However, I had no idea how – or the confidence – to take the skills I had out on the market.

Thanks to the DAA/UBC courses, as well as attending an eMetrics conference, I gained confidence that the experience I had was transferable and I could see the opportunities in the industry. I signed up to 'test the test' for the DAA certification at eMetrics, took it cold, and was surprised and pleased to learn that I had scored quite well. By meeting other web analysts and starting to network, I realized that we shared most of the same challenges and frustrations.

Late last spring, I decided to branch out on my own as a freelancer and I haven't looked back yet. I've had the opportunity to learn new tools and work in new industries. I have more control over my workload, and even in my first six months in business I completely replaced my former salary. I work from home and meet my children at the bus stop 3 days a week. I never would have had the confidence to do this without the structure you established through the DAA.

With much thanks!

Elizabeth Brady