Press Releases

Read about recent events, essential information and the latest community news.

DAA Corporate members are encouraged to share news items and press releases with our membership. If you would like to learn more or wish to submit a news item to our site, please contact the Membership Office.

DAA

Wednesday, March 19, 2014

Digital Analytics Association Announces Finalists in 2014 Awards for Excellence
The Digital Analytics Association (DAA) has identified the finalists - five in each of five categories -- in its fourth annual Awards for Excellence program, which honors outstanding contributions to the field of digital analytics.

Monday, February 24, 2014

Digital Analytics Association Announces Finalists in 2014 Awards for Excellence
The Digital Analytics Association (DAA) has identified the finalists - five in each of five categories -- in its fourth annual Awards for Excellence program, which honors outstanding contributions to the field of digital analytics.

Thursday, January 23, 2014

Digital Analytics Association to Host Second Dallas Symposium Discussing the Evolution of Digital Analytics
The Digital Analytics Association (DAA) announced today that it will host its second annual DAA Dallas Symposium at The University of Texas at Dallas campus in Dallas, Texas Thursday, Feb. 20 from 12:30 p.m. to 6 p.m. CST.

Friday, January 10, 2014

Digital Analytics Association to Host Los Angeles Symposium at UCLA
The Digital Analytics Association (DAA) announced today that it will host its third annual Los Angeles Symposium on Tuesday, February 4th on the University of California, Los Angeles (UCLA) campus in the Carnesale Commons.

Monday, December 16, 2013

Call for Nominations: 2014 Digital Analytics Associations Awards for Excellence
The Digital Analytics Association (DAA) is accepting nominations for the 4th Annual DAA Awards for Excellence for outstanding contributions to the digital analytics industry from individuals, companies as well as agencies and vendors, who may also nominate their clients for exceptional analytics work.

Thursday, November 21, 2013

Digital Analytics Association to Host New York Symposium on Cutting Big Data Down to Size
The Digital Analytics Association (DAA) announced today that it will host its New York Symposium at The Graduate Center, CUNY on December 4th from 1 p.m. to 6:20 p.m. followed by a networking reception.

Thursday, November 6, 2013

Digital Analytics Association to Host San Francisco Symposium at Google Office
The Digital Analytics Association (DAA) announced today the all-star speaker line up at its San Francisco Symposium at the Google office in San Francisco, CA on Tuesday, November 12 from 12:30pm to 5:30pm followed by a cocktail reception.

Thursday, October 24, 2013

Digital Analytics Association to Host Seattle Symposium on Creating Great Customer Experiences
The Digital Analytics Association (DAA) announced today that it will host its fourth annual Seattle Symposium at the Microsoft Conference Center in Redmond, WA on Wednesday, November 6th from 9:00am to 4:30pm.

Thursday, September 30, 2013

Digital Analytics Association to Host Philadelphia Symposium on Breakthrough Approaches to Data-Informed Storytelling
The Digital Analytics Association (DAA) announced today that it will host its third annual Philly Symposium at the University of Pennsylvania in Philadelphia, PA on Tuesday, October 22nd from 12:30pm to 5:30pm, followed by a cocktail hour.

Thursday, September 5, 2013

Digital Analytics Association to Host Chicago Symposium on Optimizing the Customer Experience in an Omnichannel World
The Digital Analytics Association (DAA) announced that it will host its second annual Chicago Symposium at the Mid-America Club in Chicago, IL on Tuesday, September 17th from 12:00 pm to 5:30 pm followed by a cocktail hour.

Tuesday, August 20, 2013

Blueocean Market Intelligence Joins Digital Analytics Association
Blueocean Market Intelligence announced today it joined the Digital Analytics Association (DAA) as part of its efforts to help shape and advance the digital marketing and digital analytics industries.

Wednesday, May 22, 2013

Digital Analytics Association Announces 2013 – 2014 Board of Directors
The Digital Analytics Association (DAA) today announced its 2013 - 2014 Board of Directors as a result of a global election held in April/May among the almost 3,000 DAA members.

Monday, May 20, 2013

DAA to Host Inaugural Washington D.C. Symposium on Using Multi-Channel Analytics
The Digital AnalThe Digital Analytics Association (DAA) announced today that it will host its Inaugural Washington, DC Symposium at the Artisphere (Rosslyn Metro) in Arlington, VA on Tuesday, June 4th from 12:00 pm to 5:30 pm followed by networking.

Thursday, April 18, 2013

2013 DAA Awards for Excellence Winners Announced
The Digital Analytics Association (DAA), announced today the winners of the 3rd annual DAA Awards for Excellence. All DAA members and non-members were invited to nominate outstanding contributions from individuals, agencies, vendors and practitioners who deserve recognition.

Wednesday, March 27, 2013

5 questions to Geddy Van Elburg on Digital Analytics and the EU Directive on Data Protection »
The DAA (Digital Analytics Association) has produced a new white paper that provides a comprehensive overview of the key differences on privacy issues between the...

Friday, March 22, 2013

San Francisco Giants’ Yeshayah Goldfarb to Keynote DAA Awards for Excellence Gala »
Wakefield, MA – March 20, 2013 – The DAA (Digital Analytics Association) is pleased to introduce Yeshayah Goldfarb, Director of Minor League Operations/Quantitative Analysis for...

Thursday, February 14, 2013

DAA to Host Inaugural Dallas Symposium on Multi-Channel Analytics and Attribution »
WAKEFIELD, MA – (February XX, 2013) – The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), announced that they will host its inaugural...

Friday, February 01, 2013

Digital Analytics Association to Host Austin Symposium on Digital Analytics in the Real World »
WAKEFIELD, MA – (February XX, 2013) – The Digital Analytics Association (DAA), formerly the Web Analytics Association...

Friday, January 25, 2013

Digital Analytics Association to Host Los Angeles Symposium on Examining The Digital Marketing Chall »
WAKEFIELD, MA--(Marketwire - Jan 23, 2013) - The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), announced that it will host its second...

Vendor

Monday, February 10, 2014

Google strikes big ad measurement deal with comScore »
Google signed a major advertising deal with comScore to help the world's largest Internet search provider win more business from big brands like Kellogg...

Tuesday, April 02, 2013

Semphonic joins Ernst & Young LLP, expanding its digital measurement »
Ernst & Young LLP announced today that Semphonic, a leading digital measurement and data analytics consulting firm, has joined Ernst & Young in the U.S...

Wednesday, February 27, 2013

BrightTag Fuse Brings Real-Time Action to Cross-Channel Marketing »
Industry-first data integration on demand helps marketers unlock 10x customer lifetime value CHICAGO – February 26, 2013 – BrightTag today announced general availability of BrightTag...

Monday, February 25, 2013

Anametrix Appoints Olivier Silvestre VP of Client Success »
– WebSideStory Executive and Tealium Co-Founder Will Help Anametrix Customers Apply Marketing Analytics to Drive Return on Marketing Investment (ROMI) – SAN DIEGO – Feb....

Thursday, January 31, 2013

Anametrix Unveils Multichannel Marketing Analytics Plug-In for Microsoft Excel »
Patent-Pending Plug-in Gives Marketers a Bi-Directional Data Exchange Between Excel and the Anametrix Real-Time Digital Analytics Platform SAN DIEGO – Jan. 24, 2013 – Anametrix...

Sunday, January 06, 2013

Anametrix Names Veteran Marketing and Analytics Strategist Pelin Thorogood CEO and Board Director »
SAN DIEGO – Jan. 3, 2013 – Anametrix co-founder and Chairman of the Board Blaise Barrelet today announces Pelin Thorogood will succeed him as CEO...